Showing posts with label webinars. Show all posts
Showing posts with label webinars. Show all posts

Wednesday, October 21, 2020

Start Your Own Coaching Business

Start Your Own Coaching Business

Product Description

Are You Ready To Make A Significant Income Online With Your Valuable Knowledge? It’s About Time For You To Start Your Own Coaching Business! Anybody can start an online coaching business today. There are many people looking for online coaches that have the knowledge and experience to help them. A lot of people try to do this, but they do not approach things in the right way.

 


 

If you have valuable knowledge in a niche that is in demand you can make a significant income as an online coach. A lot of people try to do this, but they do not earn the income that they are looking for because they do not approach things in the right way.

It is easy to start online coaching a lot of people dive right in and do not get the results that they were expecting. Without a plan, you will never know if you are truly succeeding or not.

Having a plan for your online coaching business is very important. You have to have the right mindset to be a successful online coach. You need to make the right impression as an online coach, and this starts with your website.

 


 

Here’s Just A Quick Preview Of What You’ll Learn Inside...

- Why Start An Online Coaching Business?

- Developing a Successful Online Coach Mindset.

- Essential Steps For A Successful Online Coaching Business.

- Effective Delivery Of Online Coaching.

- Setting Up A Website For Your Online Coaching Business.

- Getting Clients for your Online Coaching Business.

- Different Types Of Online Coaching Services You Can Provide.

- Best Platforms And Tools To Use For Online Coaching.

- Successful Online Coach Best Practices.

- Plus so much more...

Within this package you will find the following modules: 1 Zip file with  following 

Module 1 - Training Guide in Pdf format

Module 2 - Cheat Sheet

Module 3 - Mind Map

Module 4 - Resource Report

1 PU license 

https://amzn.to/2Pvnoqc

Saturday, October 17, 2020

Why You Need To Use Zoom In Your Business

 

WhyYou Need To Use Zoom In Your Business

At the time of writing this article, the world is gripped by the coronavirus pandemic making it difficult to meet with people face to face. As a result, the number of people using the Zoom platform has grown significantly as it provides them with a great way to connect with people during quarantine.

Even after the pandemic there are many good reasons why you should use Zoom to grow your business and we will cover the most important ones here. The Zoom platform is very flexible and you can do a lot of things with it even with a free account.

Collaboration with your Team

A lot of businesses nowadays outsource specific tasks to freelancers who could be located anywhere in the world. If you have a small business then it is unlikely that you will have the budget to recruit web designers, copywriters, programmers and others. So it makes sense to outsource these kinds of roles.

Communication is very important with anyone that you have outsourced tasks to. You need to ensure that they fully understand what you need and it will help to explain to them the role that they are playing in the development of your business. Zoom meetings are a very convenient way of doing this.




Even if you have your own employees they may be located in different offices and it is far more cost effective to hold a Zoom meeting to discuss business then it is to have everyone travel to a single location. The bottom line here is that Zoom helps you to collaborate with your team better and save money and time in the process.

New Leads and Customers

You can use Zoom to generate leads and acquire new customers. The Zoom webinar platform is a great way to do this for example. You can also use Zoom meetings with your existing customers to generate more business from them.

If you have a business that people around the world can benefit from then you must use Zoom to communicate with them. Even a local based business can benefit from using Zoom. There are many examples of where local businesses have used Zoom to provide their customers with a better service.

A good example of this is where a restaurant accepts Zoom calls to discuss menu options and specials etc. If you want to order food to be delivered to your home you can use Zoom to speak with the restaurant to ensure that you get exactly what you want.

Training with Zoom

You can use the Zoom platform to train your students. Let’s say that you offer a training course on social media marketing. You can charge people to attend your live Zoom training sessions and then use the features within Zoom to deliver the training.

It is possible to train or coach with a one to one Zoom call or train a group with a Zoom meeting. You can share your screen to provide “over the shoulder training” and you can also use the whiteboard feature to explain concepts. Prepare a presentation on your computer and then share this with your students for learning.

These are just three great ways that you can use Zoom to grow your business. We recommend that you take a look at what Zoom can do and then identify how you can use it to your advantage.

Wednesday, September 16, 2020

Atrract Attention with Google My Business Posts

 Attract Attention with GMB Posts

Consider your GMB posts the same way you do “social media posts” that show up in your GMB listing on Google searches.

Your GMB posts will drive more leads to your website by sharing special offers, fresh content, or special events etc. Don’t forget to include an image to capture even more attention.

 

 Attract Attention with GMB Posts

 Consider your GMB posts the same way you do “social media posts” that show up in your GMB listing on Google searches.


Your GMB posts will drive more leads to your website by sharing special offers, fresh content, or special events etc. Don’t forget to include an image to capture even more attention.

 7 GMB Tips that Attract Customers   

 

If you operate a business out of your home, or you own a store or shop, your Google My Business listing is an effective and very powerful way to publicize your business in the local community, and drive new customers to your door.

Once Google understands more about your business, they can help match you with various search queries of which the most valuable of these is for you to receive a prominent listing in Google’s 3-Pack.

 

In the above example, for instance, you can see that if you were searching for spray foam contractors, in the lower peninsula of Michigan, you’d probably come across a result like this:

 

By far, Retrofoam of Michigan would get the nod. Why?

·         Even though they’re second, the first result doesn’t have any stars or reviews.

·         They have more stars and reviews than the third option.

·         They have business hours posted, unlike the first result.

·         If I moved to Michigan, they’d be the closest to me (proximity matters in a lot of local searches).

 

Now that you understand GMB fundamentals, here are seven surefire tips you can follow that will help you attract new customers.

 

1.    Complete Your Business Information

 

If operate a local businesskeep your business name, address, phone number, hours of operation, and business category at the very least – updated. Nothing will turn a customer against you then them trying to locate you and not being successful.

 

2.    You Can Now Add Business Descriptions

 

Previously on GMB, the only noteworthy way to tell Google and searchers about your business was through the Google My Business Category list of which there are over 2,300 options.

 

Unfortunately, that doesn’t always give enough information especially if you’re in a niche business. Descriptions will also improve your search rankings in Google.

 

3.    Upload More (Better) Images

 

This comes straight from Google: “Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their website than businesses that don’t have photos.” If you want potential customers to visit your location, rather than your competitors, add some photos to grab their attention.

 

4.    Respond to All Reviews

 

The reviews on your GMB page can be a deciding factor in whether or not a buyer engages with your brand. When making a purchase decision, people look to others for their opinions and personal experiences.

 

Here are some statistics about local consumer reviews:

 

·         97% of consumers looked online for local businesses in 2017

·         85% of consumers trust online reviews as much as personal recommendations

·         Positive reviews make 73% of consumers trust a local business more

·         68% of consumers left a local business review when asked

·         30% of consumers say they’ve judged a business based on its responses to reviews

 




5.    Use Your Posts to Promote Events, Offers, & Content

Before Google Posts, if you wanted to share your content, you had to do it on your website and social platforms. Now, you can have your content show up on Google Search and Google maps in your business’ knowledge panel. So, what kind of content am I talking about?

 

  • Blog articles
  • Company news
  • eBook downloads
  • Upcoming events
  • Special offers
  • Product promotion

 

6.    Upload Videos

There is no better way to attract, engage, and communicate with your customers and prospects than through video. It’s powerful and you can use it to leverage your business via your GMB listing.

 

7.    Become a Google Guide


Just like on Amazon, Google Maps now lets consumers ask questions. Anyone can ask a question about a business on their listing, and anyone can answer those questions. Frequent answerers become “Guides,” with different badges and milestones depending on how many questions they answer and useful information they provide.

So, become a Google Guide so you can answer questions people ask about your business. These answers will show up in your Google My Business listing, and potentially even your Maps and Search results. 

 

Saturday, September 5, 2020

Marketing on the Web simplified with Google My Business 3.0 Technique

 

Marketing on the Web simplified with Google my business 3.0 technique

Marketing has always been an exciting part of being in business. There’s something thrilling about getting the word out about your business, product, or service. There’s no business out there quite like yours. No one else offers exactly what you offer. That means something to you and to your customers.

There’s also part of marketing that’s extremely intimidating. How in the world do you fully capture exactly what your business or product is and does? How, exactly should you market your business in a way that will really resonate with your audience and show just how different your business is from everything else out there?

These days, much of marketing is done on the web. That’s exciting news for you and me. It means that marketing is finally and fully in our hands. Using the web, you can successfully market your business with very little output financially, if you don’t have the budget. There are many great, free ways to market.

There are also many incredible paid advertising opportunities that allow you to target your exact audience like never before. There’s a lot of bang for your buck when it comes to marketing your business on the web.

It Starts With Your Website

It might seem obvious, but it’s shocking how many business people want to successfully market their business on the web but don’t even have a website (or don’t have a well optimized website). That’s a mistake.

There are tons of different ways to market your business online, but you need a central hub where your customers can find you and learn more about you and what you have to offer. That hub will be your blog or website, and from the beginning it should be branding who you are and what you stand for.

( Google My Business 3.0 ebook -googleplay -ibooks -kobo - infographics )

Your website is where you’ll write about your company and products. You’ll post helpful articles, videos, and/or audio.

You’ll interact with your customers and readers via a blog. They’ll get excited about your projects and get to know you on a more personal level.

You’ll have opt-in forms on your website so people can join your list. This is the heart of online marketing—owning a list you can write to, promote to, and build relationships through. We’ll talk more about that soon. For now, know that it’s important for your business.

Building Relationships as Part of Marketing

It might not seem like it on the surface, but building relationships is a very important part of marketing. Why? Because the relationships you have among your target audience and other heavy hitters in your niche partially determines how successful your marketing is. Those who have solid relationships and good reputations have an easier time making sales, gaining joint venture partners and affiliates, and so on.

How do you build relationships? A big part of your marketing and relationship building will come from your activities and presence online. That means forum marketing, interacting on social sites, commenting on your blog and blogs of others, and so much more. Be present and helpful online. Get to know people.

People buy from, and pay attention to the marketing of, people they know, like, and trust. If you want your marketing to be much more effective, it just makes sense to make relationship building a big part of your marketing strategy.

Getting the Word Out About Your Brand as Part of Marketing

What is your company and what does it stand for? How is your business different from similar businesses? When you want people to think of your brand, what do you want them to think of?

GMB edition3.0 - googleplay -laura maya

These are all important questions to ask yourself. You should have a solid idea of what your brand is and how you’re going to present yourself to others. You’ll spread word of your brand all over the web as part of your marketing.

Come up with a tagline for your business, if you don’t have one already. Come up with a consistent graphic and logo and/or color scheme that you use on your products and web properties. People should easily be able to identify you and your brand as part of your marketing efforts.

What’s your purpose? How do you want to be remembered and thought about?

List Building and Online Marketing

I've mentioned already that list building is one of the most important things you can do for your business. It’s one thing to have a presence on social media or something like that. That’s great… but you need to build a list. A list is something you have control and ownership over. It’s where you can really get to know your customers and they can get to know you.

When you have a list, you can email your promotions and offers and free information of value and recommendations, whether there’s any financial gain in it for you or not. You can get people excited about the new things you’re working on.

Everything you do in your marketing—from paid ads, to social media, to SEO efforts, should all lead to building your list and improving your relationship with the people on your list. It’s the most important part of online business success and I suspect it always will be.

Social Media and Online Marketing

Social media is a very important part of marketing on the web. In fact, it’s all but expected that your business be on social media these days. This means Facebook, Twitter, Pinterest, and wherever else your target audience hangs out.

That’s a big part of what this is all about—being where your audience is. I recommend you create a Facebook page and/or a Facebook group. I’ve had a lot of success with my free Facebook group, The IM Inside Track

I recommend you take a look at how other successful people in your niche are handling social media and consider emulating and brainstorming strategies based on what they’re doing successfully.

You can use social media for so many things. It’s a great way to drive traffic to your list and web properties, it’s an awesome way to build relationships, and it’s ideal for showcasing that you’re an authority in your niche—someone to watch and follow.

Sales Copy and the Power of Persuasion

Part of marketing on the web is understanding how to write web copy and the power of persuasion. The web runs on content. Since you’re in business and you’re marketing yourself online, it’s important to understand the language of marketing.

Study copywriting and persuasion. It can be as simple as grabbing a few books on Amazon, reading some of my content on how to write copy, studying and emulating (not copying) copywriters and marketers you admire. And, most importantly of all, by practicing.

Your power to write effective copy will shine through in everything you do online. Grab hold of that power to market on the web. Understand your audience and write directly to the needs, passions, and desires of your audience and you’ll do well.

There will be plenty of episodes inside this site about copywriting, so be sure to take advantage of them.

Paid Ads and Online Marketing

I’ve mentioned free ways of marketing online at this point. What about running paid ads? They can be extremely effective. You can use paid ads to see how effective a squeeze page or sales page is, for example. It’s quick and easy data you can gather in hours instead of weeks or months like you’d have to wait with many free methods.

Facebook ads are particularly effective because they allow you to target your audience very narrowly. Part of this is knowing exactly who your audience is. You set your budget, figure out a way to get those who click your ad to stick around, and then have a plan about what to do with that traffic.

That’s not the only option, of course. Google Adwords ads can also be very effective. There are certainly other players in town.

Running paid ads can pay off many times over. Many web business owners shy away from paying for ads because there are so many ways to market that are easy and free. At the same, time, there are drawbacks to those methods. Paid ads can help you save time and help you earn more money with less effort. If nothing else, paid ads are perfect to use alongside free methods like social media.

Bringing It All Together To Successfully Market Your Business

I could go on and on about marketing your business on the web, and I will throughout other lessons on this site. This one was designed to give you a solid overview so you can move forward to effectively market your business on the web.

I just want you to be prepared, if you’re just now starting out, to keep in mind that your marketing message is important. You need to be branding yourself from the very beginning, with consistency.

We live in an exciting time. It doesn’t matter whether you’re new or experienced, it doesn’t matter how much time you have or how much money you have… you can market your business on the web. The playing field is as even as it ever has been—seize this opportunity to market online and achieve your goals.

What is the importance of doing a post in Google My Business?

  


Easiest way to ensure Your Post’s Visibility for Your Business Everywhere

As a business owner, you take many steps to get your business noticed. Whether it’s by placing signage on the street, or running ads in the local paper, you likely want people to see and hear about your business because that’s the only way customers are going to learn about you and what you have to offer. And now the online directory, Google My Business, will do much of the work for you and get your business noticed. And not just online; Google My Business will increase visibility for your business everywhere.

Google My Business makes you more visible to customers even when they are on the street, right in the same neighborhood as your business. It’s able to do this because when customers are out searching for that product they need, they often use their phones, and Google, to do it. And after entering the product, service, or company they’re looking for into the search engine, Google will provide a listing of three businesses nearby that offer that same exact thing. Customers see the listing, get directions to the location, and head on over to make their purchase.

Google My Business also increases the visibility of a business online, which is something every business can benefit from. In the same way that Google uses algorithms and ranking factors to determine which websites will be placed higher than others in the search engine results page, they use those same algorithms and ranking factors to determine which businesses will get those coveted top three spots in the Google My Business listings.

When businesses can use those algorithms by customizing and optimizing their listing in Google My Business, they will gain more exposure and more visibility online by landing in those top three spots. And just like Google will increase exposure to those in the neighborhood, it will also increase exposure to those online, particularly if they’re close to the business’ location.

Creating a listing for your business in Google My Business comes with many benefits. But one of the biggest ones is that it will make your business more visible to customers whether they’re right outside your door or across town.

Focus to Get Supportive Reviews, and More Customers, with Google My Business

Online reviews are very important to a business, even those that aren’t an online business. Recent studies show that 56 percent of customers will go to a search engine to find reviews about a business before buying or using that business. 90 percent of people claim that online reviews help their buying decision and 80 percent of people trust online reviews just as much as they would trust a personal recommendation. There’s no denying it. Online reviews are very important to any business. And Google My Business can help you get more of them.

a new ebook by laura maya

When a customer goes to a business’ Google My Business listing, they can post a review, which other customers and potential customers will see any time they visit the listing. And, judging by the above stats, the more customers that see those reviews, the more of them will use your business, product, or service. And the more reviews a business listing has, the higher Google will rank that listing so that even more customers see it. And while no business wants bad reviews, it’s the total number of reviews that matters to Google, not the overall tone of them.

But of course, bad reviews can be bad for business and so, it’s important that you respond to them. Tell the user that you’re sorry they had a bad experience, and try to offer them a solution that could make it better for them. But it’s also just as important to respond to good reviews too. Someone took the time to post a review, and you should thank them for it. Customers never want to feel as though they’re just talking at a company; they want to feel as though they’re really interacting with the company.

Reviews are very important and if you’re not sure how to get them, just start asking your customers! This may feel forced and awkward to many business owners, but customers don’t mind. In fact, 70 percent of customers have said that they would leave a review for a business if they were asked to. So what are you waiting for? Start asking for reviews, start getting more reviews, and start bringing more customers through your door!

How can a product or business be marketed on Instagram?

How can a product or business be marketed on Instagram?

Instagram Ads for Effective Marketing

Instagram Ads are fast becoming the number one choice for businesses that want to get the word out about their brand and their products and services. There are a number of good reasons for this including the staggering growth of the social platform and its high levels of engagement.

How does an Instagram Ad look?

There are different types of Instagram Ads but the good thing is that they look a lot like regular posts. They will have the word “Sponsored” on them but apart from that they look and feel like a normal post.

With ordinary posts it is not possible to add external links to your website. You can add direct links in Instagram Ads as well as a call to action button to persuade a user to take a specific action. The different types of ad have different call to action buttons available.

How do you create an Instagram Ad?

Facebook now owns Instagram and you can use the Facebook Ad tools when setting up your Instagram Ads. This is good because you can use the advanced tools in Facebook to target your specific audience based on demographics, interests, location and more.

You can satisfy a number of business objectives with Instagram Ads. These objectives are:

Brand awareness

If you want to increase the awareness of your brand then you need to select this option. When you do this you will maximize the number of impressions for your ad among the audience that you have specified.

Reach

If you want your ad to be seen by the largest number of people in your target audience then go with the “Reach” option.

Traffic

This is the best objective to choose if your goal is to increase the number of clickthroughs to your website or online store. You achieve this by using persuasive call to action buttons.

App Installs

If you have an app and want to increase the number of installs then select this objectives option.

Engagement

Increasing your engagement levels is always a good thing to do on social media so choose this objectives option if you want more comments, likes and shares or you want users to show up for a specific event.

Video

If you want to increase the number of views to your videos then this is the best objectives option. You can use videos to put out brand messages or showcase your products. Do this in an inspiring and creative way and you will get great reach and high levels of engagement.

Conversions

This is the objectives option to choose if you want to increase the level of conversions on your website.

Identify your Audience

Once you have chosen your desired objective you can now identify your target audience by selecting users based on their age, gender, interests, behaviors, location and more. Once you have create an audience you can save it for use with other ad campaigns.

This is a very important step. With 80% of the users on Instagram following a business you want to make sure that you get this right and that your advertising message will resonate with your target audience.

Choose the right Ad Type

Instagram offers a number of different types of ad and these include:

· Boost or sponsored ad – you can extend the reach of an existing post

· Image Ad – use a single image for promotion

· Video Ad – use a video for promotion

· Stories Ad – base your ad on a story

· Carousel Ad – use multiple images in your ad

Thursday, September 3, 2020

Google My Business Tips to Grow Your Customer Base ,Trust and Online Presence

 Google My Business Tips to Grow Your Customer Base ,trust and Online Presence

 

Google My Business Tips / Quotes

"Businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps. " ~ Google

Ensure your cover photo and profile photo are top quality as those appear the most on your listing. Add photos of products, services, your store front, logo, etc. Do not use stock photos for this!

Help your listing stand out from the competition by adding short 30-second videos to your profile.

Responding to all reviews is a great way to encourage more reviews. Brightlocal suggests that 85% of consumers trust online reviews so don't neglect this part of your listing.

Complete your Google My Business profile fully, including adding a business description. If you don't, someone else can edit it with information that may not be accurate.

Use the Google My Business posts to announce sales events, to showcase new products or features of a product, to send holiday wishes to customers and more.

When adding a photo to your post, test a few sizes to see which one displays properly on Google Maps and in the Knowledge Panel.

Google has started indexing emoji-relevant search results. So, add relevant emojies to your posts.

Use the booking feature offered with your Google My Business listing so new and existing clients can quickly and easily book appointments with you.

Using Google's Allo app allows you to receive text messages from your customers directly on your phone without customers having access to your phone number.

Ethically ask customers to leave reviews for your business on Google. These reviews will appear next to your listing in Googel Maps and in the Knowledge Panel in search results.

Google My Business 3.0 training Guide is now available at kindle

Saturday, August 22, 2020

What is a webinar useful for?

 Did you know that webinars are being ranked consistently by experts around the web as one of the top ways to present information? The webinar has become such a model to success partly because it is (kind of) new and partly because the way webinars are designed promote good communication between speaker and listeners.

There are thousands of people out there that are turning webinars into actual revenue for them, increasing their customer base, building marketing and email lists and in general, increasing their success by using webinars. In this report, you’ll learn everything you need to know to be successful with webinars in seven easy steps.

Step One: Choose a Platform

The first step is choosing a platform to host your webinar on. This has to be done before anything else because the equipment that you set up and the type of presentation that you prepare will all depend upon the limitations of the platform that you choose. For example, you can’t get a webcam for your webinar if your platform doesn’t support live video streaming.

The best way to choose a platform is to look at all of the features that the most popular applications offer. Some of these include the ability to stream video, screen sharing, statistics tracking and reporting, chat rooms, mobile access to the seminar and much more. Decide which features you absolutely need and then decide what your budget is. Then you can begin weeding out platforms that don’t meet your needs.

(Available on Kindle - GooglePlaybook)

If you need a starting point, some of the most popular webinar platforms on the market right now include WebEx by Cisco, GoToWebinar, ClickWebinar and AnyTalk. There are also budget platforms that cost nothing at all to use but are limited because they aren’t really set up for webinars, but can be used as such with the elimination of many of the standard webinar features. These include Skype and Google Meet

Step Two: Gather Your Equipment

You are going to need some equipment if you want to host a webinar. These vital pieces of hardware will allow you to make your webinar run smoothly and look professional while you are conducting it. Let’s go through the required equipment list piece-by-piece in order from most important to least.

Your Computer: You need a good computer if you are going to host a webinar. You don’t necessarily need to run out and buy a new, state-of-the-art computer intended for graphic intensive business applications unless your own computer performs very poorly.

What you need to make sure of are things like CPU speed and multiple cores – a quad core at the minimum. You also need a sufficient amount of RAM, with 4 GB being the absolute minimum and you’ll want to make sure that you have a solid soundcard, video card and Ethernet port on your computer.

Your Internet Connection: This one has just a couple of very specific requirements: you need to have a wired connection, not a Wi-Fi connection, and you need to have a lot of upload and download speed. 10 Mb connections are the starting point for running webinars.

Your Webcam: If you plan to use streaming video during your webinar, you are going to need a good HD webcam that sends out a professional video feed to your attendees. Anything less than HD is considered unprofessional in this day and age.

Your Microphone: A good USB microphone that has the quality that you want for a webinar (for about $100) is the Blue Yeti. However, there are other choices too. Get a really good microphone though that sends out a very clear, very professional audio stream. Don’t rely on your laptop microphone or a cheap USB mic.

Step Three: Plan Your Presentation

Your next step in the process will be to plan your presentation. This can be challenging if you have never hosted a webinar before. However, if you follow these steps you will have a presentation that is worth presenting on launch day.

1. Decide upon a topic: You need to know what you are going to present if you want to proceed with preparation. It should be something that you know about and can be regarded as an “expert” in as well as something that people want to learn and will allow you to pair with a monetization model.

2. Decide what multimedia you need: You want to have some slides prepared or any other multimedia that helps you make your point. Create all of your multimedia well in advance so that you have time to practice with it.

3. Become familiar with your platform: You need to make sure that you know your platform very well, which means that you need to practice with it, play with it and especially, conduct test runs with your webinar. Read all of the tutorials for using the webinar platform and make sure that you are using it to its full potential.

4. Write a script: You’ll need a script to follow, with your slides or other multimedia factored into it. This doesn’t necessarily have to be followed completely but it will give you a framework to lean on to make sure you don’t get lost during your presentation.

5. Record Yourself: Make sure that you are recording yourself doing practice webinars so that you can see how you appear to others. Getting some friends or colleagues to watch your webinar and give you tips for improvement wouldn’t go amiss either.

Step Four: Promote Your Webinar

Now, we’re going to discuss promoting your webinar. Promotion is one of the most important aspects of hosting a webinar because there is very little point in holding one if you only have a handful of attendees. Here are some strategies that will help you promote your webinar better.

• Always be Promoting: You can promote your webinar a thousand different ways in your life. You can add a link to your registration page in your email signature, you can go to all of the forums you frequent and change your forum signature to include a link (which makes all of your past posts carry the same registration link) and many other creative ways to advertise your upcoming webinar.

• Start Early: You should have been building your email list for months or years before your webinar preparation, but in case you didn’t, start getting email addresses and sending out reminders for registration as early as you can.

• Promote Often: Once you have an email list, begin promoting your webinar often. Make sure that you remind people at least three times in the final week or two leading up to your webinar. Most attendees register within the final 10 days of a webinar release and you want to give them every opportunity possible to get their name on the list.

• Use Other Avenues: You don’t have to just use email to promote your webinar. Use everything you can think of, from email signatures to social media, including forum profiles, which have the advantage of updating every post you have ever made on that forum with your new registration link.

Step Five: Decide Upon a Monetization Model

The fifth step is deciding how you are going to monetize your webinar. There are a lot of options out there and each webinar is unique so it is impossible to recommend a specific one. However, there are two basic ways that people make money from their webinars.

• Charging for Them: The first way that people make money from webinars is by simply charging admission for them. This may or not be the model for you, but keep in mind when you are just beginning to do webinars, it will be hard enough to get people to attend your webinar for free until you build up a fan base. You are going to make it 100 times harder for yourself if you start out by charging – unless you truly have something special to share.

• Other Revenue Streams: Just because you don’t charge for admission doesn’t mean that you can’t make money from your webinar. There are actually hundreds of ways that you can make money from hosting a webinar that have nothing to do with charging people to attend. Here are a few of the options that you have:

· Publish an eBook and promote it during your webinar

· Take your eBook and combine it with audio and video content and create a “course” worth hundreds of dollars

· Promote someone else’s product on your webinar and get a commission

· Include Amazon affiliate links to products that people need to host a webinar and then hold a webinar on how to hold a webinar.

Step Six: Conduct a Dress Rehearsal (and Promote Some More)

Your next step is to do a dress rehearsal the day of, or the day before, your webinar launch. This is a very important step because it allows you to work out all of the kinks that you will undoubtedly face when you are presenting. Doing the webinar the day before allows you to simulate the same conditions (such as time of day) when you will be holding your real webinar and can help in many other ways as well.

• You will be able to make sure that all of your technology is correctly plugged in and working

• You will go through your slides and find out if there is anything missing, anything that you haven’t timed correctly or slides that need to be edited because they are wrong somehow.

• You will be able to relax more in your actual webinar because you know that you have already gone through it once and were able to get through it.

• You can feel at ease no matter how many problems there were with the dress rehearsal because any theater geek will tell you that a bad dress rehearsal means a perfect performance.

You also need to promote your webinar some more at this point. Most people sign up in the final week of the webinar, so you want to make sure to send out emails, even if you only have a day or two remaining until your webinar begins. Give people every opportunity to register at the last moment if you have empty slots and in fact, discount your admission price (if you are charging admission) by 75% or more during the last few days and fill those slots. Getting a little money for those “seats” is better than getting no money for them.

Step Seven: Host Your Webinar

Finally, you can host your webinar. On launch day, make sure that start getting ready about an hour before. You don’t want to be coming in from work at the last minute and sit down to do your webinar. You need to have some time to acclimate to your session and prepare so that you can release that feeling of pressure.

Have a great time hosting your webinar! Remember to smile and present your information with confidence. People need to feel as if you are an expert in whatever topic you are presenting and that you completely believe in whatever you are teaching. Follow your script at first and then explain things further when the opportunity arises. You can always come back to your script if you get lost.

Make sure that you take questions from your audience at some point. Remember, one of the reasons that people attend webinars is that they think that they will have an opportunity to ask questions of the presenter.

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