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Friday, September 24, 2021

Surviving Disruption - Re-Inventing To Transform Your Business

 Surviving Disruption  

Re-Inventing To Transform Your Business

We live in an incredibly exciting time for business and technology. Apart from anything else, I find it immensely satisfying and exciting that it is now possible to earn money online from anywhere in the world.

The web has transformed the way we do business. Just fifteen years ago, it would have been unheard of to think that you could earn  a living this way .But as I mentioned, internet marketing is really only the tip of the iceberg. The web is far more transformative than simply allowing us to work from other locations.

Right now, technologies like the web and mobile phones are transforming countless industries in ways that we could never have predicted or foreseen. And the future is looking even more incredible.



The opportunities that this presents for savvy business is huge and if you’re willing to take advantage of the changing face of business and economy, then you can not only profit HUGELY but also steer the course of mankind’s future.  

Big, world-changing ideas do not come along often. And when they do, they can be incredibly hard for people to swallow. People like the status quo in fact and when you come along and try to change that, you will always meet resistance. People are afraid of change.

And people – as a whole – are also unfortunately lacking in ambition often. If you tell someone that you’re going to be a rock star or an astronaut, the most common reaction you’ll get is disbelief. This is a shame though: someone has to make it after all!

With all that in mind though, how can you go about convincing people to put their faith (and cash) behind your idea? If you want to do something big, how do you get others on board?

The Power of Credibility

This is actually the very same problem that Elon Musk faced when he wanted to send a man into space. Musk is taken seriously by everyone now but at the time, he was completely unknown. All he knew, was that it was his mission to make space tourism a reality. And he was disenfranchised with the attempts made by NASA and others at that time.

He thus came up with an idea of a prize to motivate companies into creating the technology necessary to make his vision a reality. The only problem? He didn’t have the money and no one believed that he could offer it!

His solution was to make his initial presentation alongside enthusiastic engineers and astronauts. He found people that were as passionate about his idea as he was and by doing this, he lent his entire concept credibility. People would have laughed him off the stage but not when he appeared alongside such luminaries.

How to GetCredibility for Your Big Idea

So, the next time you have a big idea for a business, think about how you can get others to buy into it and who it would take to convince them. If it sounds stupid coming from you, then speak to someone who won’t think it’s stupid and who will be able to convince others.

And this is actually the advantage of having a ‘big idea’ – it will automatically be more exciting than a small idea and so you’ll find there will be people out there who want to become ambassadors for it. You just have to find them!

Surviving Disruption  

Re-Inventing To Transform Your Business


 

Chapter 1:Social Media and the Sharing Economy  

Chapter 2:How the Sharing Economy Works  

Chapter 3:Creating a ‘Service Orientated’ Product- as  The Money Machine

Chapter 4:How to Come up with  the Next Big thing

Chapter 5:How to Prompt the Out The Box Thinking

Chapter 6:Prototype Incubation - Structure and  Build Your Idea  

Chapter 7: Validating Your Idea -Does Your Innovation Work as a Business?

Chapter 8: Funding Your Disruptive Business Ideas

Chapter 9:Reinvention and Transformation with Launching New Idea  

Chapter 10: Buy-In Strategy for Potential Growth Startup Companies  

Chapter 11: Social Networking  Buy-In Secret Technique

Chapter  12:  Product Launch A- Z

Chapter 13 :Pitch Development Versus Business Development

Chapter 14 : Marketing Strategies

Chapter 15 : New  Disruptive Type of   Marketing Concept  

Chapter 16: Businesses Gone Global

Conclusion: The Long Journey Ahead

Disrupt ,Reinvent , Transform and Innovate.. How is it Possible to stay ahead … or Can we change the Game !


Given this time of rapid global change ,it is important that all individuals works to address new innovation and seize new opportunities happening every day , anywhere .
Business in the developed world has progressively move into a new era where new technologies and funding possibilities are driving disruptive trends creating a new look into the sharing economy and revolutionize the ways innovators manage new ideas in implementation and manufacturing .


From the popular crowdfunding financial services like Kickstarter, office space sharing through PivotDesk , transport service rendered by Uber , educational services on Skillshare , childcare and household assistance through co-ops such as Taskrabbit and more localized services like Rapid Prototyping incubation centers , F&B delivering platform and even bicycle sharing services , the sharing economy is now very much acceptable to most empowered consumers for many sectors.


The new frugal innovative business concept behind the sharing economy provides a way to use an asset less expensively or with frugality than has ever been possible before and yet allow service providers to gain some incremental income from customer’s service purchase and benefits the customers who also gain from being able to access to product and services that they require when they need them without the burden of owning them.


This new emergence of peer-to-peer sharing companies such as Airbnb, Mobike and Uber has been one of the more intriguing developments in recent years both for online web development but also in this new sharing economy. They have brought on the overhauling the traditional concept of business versus consumer by enabling users to offer up their assets like their apartments, cars or teaching skills in return for monetary gains .


Out with the Old , In with the New
But it could mean bad news for most traditional businesses that fail to transform or reinvent to adapt . The sharing economy are creating new economic value and disrupting current established industry players. There is a gradual shift occurring and I believe all industries will be or are already being affected by this change


The understanding and practice of disruptive innovation should be taken as a priority –as market leaders must believe newly developed product or services eventually will displaces established competitors–should be under every marketing leader’s agenda.


One rule stand above the rest , and if you want to survive , - you must embrace for change to Disrupt , Reinvent , Transform and Innovate
Ignoring this basic belief could make your company the next diminishing service provider . Businesses need to rev up their innovation engines quickly because they are losing market share and brand security with each passing day


This book will provide a fresh perspective on innovation and change , identifying and gauging how fast innovation model will be adopted and understand the psychology of business disruption and explain just how to reinvent concepts and ideas from the start but ways to continuously meet today’s constantly challenging market’s competitive environment . Beside it will provide insight on Crowdfunding which offer new avenues for funding new products or startups and the ease of using such platforms to getting new business financially sound and readied for their venture which could also be attached with a steep learning curve.


Many startup ventures may find themselves caught into unfamiliar territories without the real knowledge of choosing a platform, crafting a pitch and attracting investors

Friday, September 17, 2021

PERIL -A Spellbinding and Definitive Portrait of The United States on the Brink.

 The transition from President Donald J. Trump to President Joseph R. Biden Jr. stands as one of the most dangerous periods in American history.

But as # 1 internationally bestselling author Bob Woodward and acclaimed reporter Robert Costa reveal for the first time, it was far more than just a domestic political crisis.

Woodward and Costa interviewed more than 200 people at the center of the turmoil, resulting in more than 6,000 pages of transcripts—and a spellbinding and definitive portrait of a nation on the brink.



                                                                                                PERIL - Pre-Order 


This classic study of Washington takes readers deep inside the Trump White House, the Biden White House, the 2020 campaign, and the Pentagon and Congress, with vivid, eyewitness accounts of what really happened.

Peril is supplemented throughout with never-before-seen material from secret orders, transcripts of confidential calls, diaries, emails, meeting notes and other personal and government records, making for an unparalleled history.

It is also the first inside look at Biden’s presidency as he faces the challenges of a lifetime: the continuing deadly pandemic and millions of Americans facing soul-crushing economic pain, all the while navigating a bitter and disabling partisan divide, a world rife with threats, and the hovering, dark shadow of the former president.

“We have much to do in this winter of peril,” Biden declared at his inauguration, an event marked by a nerve-wracking security alert and the threat of domestic terrorism.

Peril is the extraordinary story of the end of one presidency and the beginning of another, and represents the culmination of Bob Woodward’s news-making trilogy on the Trump presidency, along with Fear and Rage. And it is the beginning of a collaboration with fellow Washington Post reporter Robert Costa that will remind readers of Woodward’s coverage, with Carl Bernstein, of President Richard M. Nixon’s final days.

Thursday, September 16, 2021

Google My Business Recent Functionality Update in list Format from July up to September 2021

Google  My Business  Recent Functionality  Update in list Format from July up to September 2021 

September 2021

-Google is now showing notices to let users know they can manage their profile directly on Google Search & Map

Google Releases New Local Search Trends

-Google searches for “open now near me” have grown globally by more than 200% year over year.

In the U.S., searches for “local gift shops near me” have increased 440% in just the past month as people switch between online and offline shopping – more than ever before. If your physical stores are open for in-store shopping, it’s crucial to make sure your customers can easily find you online.”



-New Beta Google Reviews Questions Flow for Restaurants 

Users are seeing new questions when leaving a review on restaurants. If it was Take out/Delivery/Dine in, under  the same key insert  box- it will ask  "what did you get""- this refers to Breakfast ,Brunch , Lunch or Dinner 

and  they  will like to show - "how much spent per person "from  $1 -20 to 50 -100 in 5 ( insert box for  custome's selection ) -  (interesting)

GMB Site Manager confirms deprecation and upgrade to “Manager” role ( Option ) 

Google My Business  Provide  Category Changes

Update in August 2021

-New Label in Local Search Pack

Local search pack is showing a “Updated today” label on listings. The only doubt is the label referring to the stock data or updates on the profile information.

-3rd Party Reviews Label on the GMB Public Profile

Google appears to be testing new review label/text for reviews on other websites. The new labels are underneath Google Reviews score. The ones that have been seen are “Reviews on independent sites” and “Reviews from the web”

-New GMB Language Attributes

 Google released New GMB attribute that lets providers indicate support for non-English languages for a wide range of language assistance - like cantonese ,hindi ,  filipino ,russian , spanish , korean - vietnamese etc 

-August Google My Business Category Changes

Google My Business Products Review

Google is now showing “your product is being reviewed.” Google adds that “it may take up to 30 minutes. Product will be visible to customers once approved.”

Google My Business Posts can appear in third party Sites

Google now has a notice when you add Google Posts in Google My Business that those posts can appear not just on Google service across the  web like Maps , Search and on third party sites -it also  mentioned that it must comply to Google's policies 

Google Local SERPs Without Call To Action Buttons

Google is fuirther testing Google Local SERPs via  Local 3 pack.

GMB Call History Enabling From “Info”

Google is allowing those businesses selected for the beta testing of Call History to enable this feature on the “Phone number” field.

Google showing “Call History” Track Number -If you have opted into Call History, you can check what phone number that Google is using as the track number in your profile, of course, you have to be login into your GMB account.

Google My Business Posts is Working For Hotels & Hospitality

users are able to create posts for Accommodation related categories, as the businesses in this categories, like hotels, are not allowed to post…

Google My Business Locations Dashboard New Edit Experience

For those users that have more one location/agency, if you go to “Businesses” section and click on the edit button in front of a location, it will now pop up a quick info section 

New Detailed Google Reviews for Restaurants

Now users when leaving a Google Reviews can review as well price range, the type of meal (breakfast, lunch, dinner, etc.) and whether they got take out, delivery or dined in, just by taping.

This feature is now fully live for all restaurants in the U.S. on Android and is rolling out to iOS, with more categories and countries on the way.






Friday, September 10, 2021

LiveStream Ecommerce can be describe as Part Eductainment -Part Variety -New Concept of Visual Marketing Strategy

 By 2021, 800 million internet users are expected to shop online, up from 700 million in 2019. It is not news that the e-commerce world is more advanced than ever, but COVID pandemic have pushed it even further.

Livestream e-commerce can be described as part edutainment, part variety. It advertises and sells goods via influencer streams on its own social media channels and in-house online shopping malls. This is home to shopping networks with charismatic and trendy anchors.

There are virtual shopping malls in First World countries such as Japan, the US, Singapore, Germany, Australia and many others where customers can shop and entertain at the same time. It is estimated at about $70 billion annually. Live streaming and e-commerce are growing rapidly worldwide. The products presented are cosmetics, beauty aids, fashion and food. Livestreaming is also a way for brands to raise awareness, shift excess inventory to small local businesses, artisans and independent farmers and reach customers, which is especially important given this year's COVID lockout and restrictions.

Last year, 430 million people, or 30% of China's population, watched live streams, and by 2020 it is expected to be 600 million, or 40%. Sales of live streams are expected to grow by more than 100% by 2020, compared to 12% of online retail sales. By 2021, 38% of online shoppers worldwide will be making livestream purchases because they love it being convenient and avoid risk due to Covid 19

It is driving millennials and middle-aged seniors to jump on the trend, with many former models and retirees coming online to bet on their former popularity (in Hong Kong, a retired singer managed 300,000 likes, making organizers happy) and YouTube clips of former celebrities shooting through the roof.

After influencers select what products they offer and what their followers want, they negotiate with manufacturers to get the lowest possible price and estimate how much they want to buy. Getting the supply-demand balance right is crucial to maintaining excitement and action.

Manufacturers are also enrolling their own top influencers, with an estimated one in ten products being selected. The influencers then do their own shows and perform every night for a four-hour stretch from 8 p.m. to midnight to sell the curated products at a hefty discount. They demonstrate and criticise the products, explain the features, answer questions in between, sing and talk to prominent guests.

When consumers click on the official online stores of the major clothing and cosmetics brands, they are likely to see banners of their front pages livestreamed. Exciting music beats such as a gong or a drum, coupons and product links are unveiled, and anchors urge viewers to buy or grab.

Livestreaming with quality lighting and high resolution supports livestreamers who are not necessary famous celebrities or models, they could be  professional with a good flair  with online sales or a good speaker presentor in doing live broadcast ,and with an objective to entice the online customer to get engaged with  them  so customers can enjoy their authenticity and  start to  accept the product they are  presenting 

Normal People who sell through live video ecommerce streaming will encourage boradcaster or host to try out the products for their viewers. Highlighted live streaming makes video clips that can be added to the launch page on the brand's website.

Livestreaming has moved away from special shows controlled by a small group of celebrities and influencers. Large retailers are beginning to pursue a centralized vision to expand live streaming so that it can be adopted by more brands of different sizes and industries, and live streaming can bring online businesses directly to buyers who occasionally visit their online shopping site

This will help the livestreamer sectors to set up their own stores that are designed to show content and manage the storage and distribution of products.

Livestream e-commerce is the next big thing for customizing US content. For years, the US has been the global king of media and entertainment, but global trendsetters are emerging in Asia, from Korea's Kpop and K-fashion to China's global sensation of Tik Tok. Consumer preferences for entertainment and products vary from country to country, and live streaming as an e-commerce format is one that more and more well-known method that top brands are likely to be experimenting with in coming days .

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