Google My Business and local search are two of the best ways for #RestaurantMarketing

Local SEO  location matters when a  person is trying to find a product or service close to where they are or based on its proximity to a location. For example, an Fine dining  restaurant in a certain town, a car repair  shop  in their neighborhood, the nearest postal office , or hair salon services their area...

For location LOCAL SEO  businesses these types of searches are the most important queries that you can hope to gain from,  which are highly local-based and often immediate in their conversion from a local  call or  site customer visit  at your location. In some industries  especially for food related or restaurants, this conversion percentage has been effective for smartphone users  up 50% immediate conversions  

In this post, we’re going to focus on a tool every restaurant should be fully capitalizing on to market their business online successfully and increase their profitability — Google My Business (GMB).

#LocalSEO for Restaurants

                   Google My Business 3.0 Training Guide  

In recent years, business owners and marketing experts focused on search engine optimization (SEO) have noted a growing trend. An increasing percentage of Google searches are targeted at finding local listings. In fact, 50%   of those  doing local searches  are now  more  locally focused.

In a recent survey of more than 1,000 smartphone users,  those  food related and restaurant again  top  the "Near Vicinity "  searches. This makes sense considering that people searching for a restaurant are typically looking for a place to eat near their residence  workplace , hotel  .

                                                                GMB - full series - 3 

When people are in a hurry to find answers, they’re not likely to spend much time on restaurant websites. Instead, they’ll rely on the quick answers Google provides at the top of the search engine results. So, no matter how great your restaurant’s website is, you may still fail to capture curious consumers if they search for your restaurant and see outdated information in your Google My Business listing.

Therefore  for all business , setting up maintaining your Google My Business profile is a worthy   effort since it comes with a whole host of benefits, including increasing your business’s visibility and making  it more easier to be located and  serach  online by potential customers 

Google My Business Features for Restaurants

Check on  on Google My business ebook  and  claimed your Google My Business listing and input your necessary business information like your restaurant’s name, address, phone number, and hours. This is a great place to start with ,and  boost further  to expose your restaurant business  to  plenty of other opportunities when you  enhance your GMB listing.

Many business owners  have  overlooked some of these features, but capitalizing on them can help you provide more information to potential customers and to make your restaurant stand out. When someone searches for your restaurant, and they find all the helpful information they’re looking for, right there at a glance, they’ll be more likely to reserve a table or stop in for their next meal. 

 

Preparing for Future of Work | Curate Upskilling & Reskilling | Toward a Reskilling Revolution

Has the world become successful in achieving human flourishing through science and technology? Why or why not?.. compliments from :Quora 

While the World economy need to find ways to revive and keep each country and the human race to struggle through this tough time .

Every economy will need to explore how the workforce economy can rebuild a more resilient workforce out of this crisis. Find out how whats are #YourSkillsFuture that can help workers find emerging jobs , and those that had’been replaced or those which are are now lost to the pandemic or being disrupted ,forcing new evolvement and constant disruption

New Future of work is strongly influenced by progressive socio-economic changes and impacted by new trends . ( KDP -KNEP ) 

Thriving in an Era of Emerging Technologies and Constant Disruption .
Discover how the latest technologies are transforming industries in a Post COVID era
This is a difficult time but with tougher times come enormous opportunities. Skills in the New Digital Era will help you to take full advantage of the current situation, leverage key technologies, and help you grow as a business or a professional.

Time learn how to leverage these technologies in your day to day life.
Skill upgrading has become more critical than ever owing to the pandemic. The times are scary but it is also the opportune time to embrace transformative and technological innovation.

-Dwayne Anderson -

Ground breaking technologies such as Artificial intelligence , Machine Learning , Data science , 3D rapid prototyping , Blockchain, smart robots, self-driving cars and other trends, covered in this book, have ushered the new industrial revolution.

Similar to decades back when steam, electricity, and computers revolutionized the previous industrial revolutions, the current industrial revolution is driven by the technologies featured in this book. These technologies together will change businesses, transform business models, and industries. More importantly, it will change the way we serve our customers, how we do our job, and other aspects of the society.

                Future of Work    (  Picture  compliment from Freepik -upklyak ) 

For most of us, including leaders, it is very challenging to keep up with the current trend as these technologies keep emerging. the goal is to provide an easy to understand guide to the key technologies underpinning the fourth industrial revolution… improving further new and better technologies in all sectors ,after learning from these worst lesson from Covid 19 .

Discover how the latest technologies are transforming industries in a Post COVID era

 Discover how the latest technologies are transforming industries in a Post COVID era

What is Artificial Intelligence 

This is a difficult time but with tougher times come enormous opportunities. Skills in the New Digital Era will help you to take full advantage of the current situation, leverage key technologies, and help you grow as a business or a professional. This book presents the top technology trends to help you thrive in a post-COVID economy. You will learn how to leverage these technologies in your day to day life.

Skill upgrading has become more critical than ever owing to the pandemic. The times are scary but it is also the opportune time to embrace transformative and technological innovation.
Ground breaking technologies such as Artificial intelligence , Machine Learning , Data science , 3D rapid prototyping , Blockchain, smart robots, self-driving cars and other trends, covered in this book, have ushered the new industrial revolution.

Similar to decades back when steam, electricity, and computers revolutionized the previous industrial revolutions, the current industrial revolution is driven by the technologies featured in this book. These technologies together will change businesses, transform business models, and industries. More importantly, it will change the way we serve our customers, how we do our job, and other aspects of the society.

For most of us, including leaders, it is very challenging to keep up with the current trend as these technologies keep emerging. With this book, the goal is to provide an easy to understand guide to the key technologies underpinning the fourth industrial revolution.

( kindlebook - at 99c kindle on Christmas Day )

we have provided innovative solutions for students, professionals, and organizations of varying sizes. We will cover wide-ranging trends and provide a walkthrough of how to use these new and emerging trends in practice. The book covers the following topics:
•Data Privacy and Security
•Artificial intelligence, Machine Learning, and Deep Learning
•Internet of Things
•3D printing and additive manufacturing
•Blockchain technology
•Augmented, virtual and mixed reality

By understanding these trends, you will be better positioned for Future of Work ,ready to engage , to solve and address problems now and in the future

Can I do a webinar on Zoom?

 Zoom has become the Main Online Application for both business people and individuals looking to connect with other people online for virtual conferencing . And because of that awareness of the application is starting to pick up while interest in other platforms is starting to decline. People working from home still want to connect, and they've now made their choice in multiple numbers to use Zoom.

So business owners now need to adjust to social trends requirement . There are already many users of Zoom, why not communicate with them in what they're used to? Why use a platform, just because it's the one you've always used? Zoom is low cost and low risk, once you understand what it can really do.

But just like anything else, some people consider themselves to be "not tech savvy" and need your help. Why not give them a reliable step by step walk through of the platform so that they can train themselves. They'll appreciate you more and start looking to see what else you can help them with.

That's what it really means to be a resource. Somebody who has the answers available when they're needed. Communicate and Meet With Zoom will do that now, when people really want to know what the answers are.

The Entrepreneurs Guide To Quora

 Quоrа is оn еvеrуоnе'ѕ lірѕ nowadays.

Quоrа іѕ an оnlіnе соmmunіtу-drіvеn Question & Answer (Q&A) rероѕіtоrу wіth overflowing іnfоrmаtіоn thаt іѕ of interest to many реорlе and mаnу different interests. Quоrа іѕ useful tо аll dіffеrеnt businesses.

Thеrе аrе many different wауѕ in whісh Quоrа саn bе lеvеrаgеd, no mаttеr whаt thе ѕіzе іѕ of thе buѕіnеѕѕ.

Wіth аll of the wonderful fеаturеѕ thаt іt offers, it іѕ an excellent way tо іnсrеаѕе уоur connections reaching out to your customers as well as еnrісhіng уоur knowledge base. Because the resources that Quora оffеrѕ аrе thе tор experts оn thоѕе раrtісulаr tорісѕ, a lоt of соnfіdеnсе will bе іnѕtіllеd іn thе реорlе аѕkіng thе questions.

                                                       The Entrepreneurs Guide To Quora 

Despite stringent rules to users post , Quora's community provides useful and relevant answers to the subjects that people are searching for and as such this open-dialogue formality doesn't produce as much spamming or inaccurate information as you'd think as Quora’s judge the relevance of post of question and answer based on number of views and upvotes it receives by the Quora community.

For this reason, Quora is used as an establishment of users professionalism and subject matters authority as an added sign of trust in their profile and it also allows users to publish real names , photo –with sincere good intent in reinforcing its commitment to real, human answers

Google seems to accept the concept laid out on Quora and its content will manage well in search engine rankings because Quora’s alogorithm is designed to up - rank its best answers by how much its users trust them and this encourage users to write good answer that users will accept with good faith and trusted most with , and this way it boosted your profile and your associated page link or posts with good page ranking .
With million of members on Quora, it is a Paradise Cove for the generation of Free traffic in its domain. Always look for questions to answer on Quora which suit your marketing objective , consider if you already have blog posts that answer the question a user is asking, or if not , sort and write out one that you believe gives an appropriate answer .

As you can see, there are several clear benefits to Quora. Since It caters to specific topics matters. You can pick your own expertise areas from the full list of topics , and engage with users who has similar interest .

Nothing beats targeted traffic of your niche topics for your business because this will convert very well compared any other types of website traffic. The big question is that, how are you going to sort out those visits to your website?

The quick answer to that question is Quora .

Should Your Business Use Google Meet

 Whenever we talk about social media, Google Meet  is far from the first word that pops up in our minds. The service was originally part of Google Hangouts, which itself began as part of the ill-fated Google Plus social network. Google eventually nudged Hangouts in a more business-minded direction and then split off its videoconferencing features into a stand-alone app called Hangouts Meet   .Then why at this point, should your business use Google Meet ?

 

Why You Should Be Using Google Meet  ?

1.     For Its Massive User Base:

While  Google  is  hosting a massive user base of  billions active users per month, the number of users on Google Plus  were merely disappointed when they decided to take it down   . After shuttering its Social Networking platforms Orkut, Google Buzz, and Google +, Google has recently announced it has plans to launch a new Social Networking app call the shoelace  ,which is now temporary on invitation basis

Introducing, Shoelace, an app that aims to bring people together in real-life, not just digitally, through common interests and activities ,it encourage  actual meet .Although, Facebook keeps on being the social networking behemoth with the most clients, however, the expansion in web traffic by means of this website shows that organizations can decide to overlook it at their own risk. Additionally, the benefit of snatching the main mover advantage over your opposition can't be exaggerated. Google+ clients are regularly early adopters and innovation lovers. 

2.   Use Google Meet :

With Google Hangouts ( Now they call  it the Google Meet  ) , free live video conferencing can occur for more than 100 individuals. The advantages it brings for independent businesses are self-evident: You can connect with clients, sellers, merchants and social contacts at no expense. You can likewise take an interest in Google Meet as   started by others and speak or present   in your niche. Everyone with a Google account has access to Meet  , when Google removed most of the restrictions that made the product a go-to for many business customers , with easy access from  also their Gmail account .   Anyone with a Google account can make calls with up to 100 people, with its  function access  to  do so with just a click  - will appear on the sidebar, where one can start a meeting and invite participants in a pop-up browser window

 

 

3.   Take Advantage of Google Connection:

Google is at the focal point of all web crawlers. While Bing is additionally a player, Google is as yet the emperor. There are adequate proofs to recommend that profiles that do well on Google my business  get indexed quickly in Google search results. Add to that, the way Google my business   pages are starting to appear in search index results pages, and you have two extremely solid motivations to take a shot at building up your brand here. Integrating Google’s numerous services with each other, for example, Google  meet , Gmail , YouTube, and so on is maybe inescapable. Be there to exploit it.

 

4.   Leverage the Power of Google  Reviews:

With Google showing Google  My business , or even it geolocation reviews  in search results, potential clients may be impacted to pick your business in the event that they run over positive reviews. In this way, give extraordinary assistance and proactively request reviews on Google . Nothing beats a positive reference from one person. Similarly, searchers searching for local businesses, especially those moving and utilizing mobiles can discover your store if your Google my Business   page conveys the applicable data with Google Maps implanted, available timings and your telephone number. This is genuinely a necessity for any independent business.

 

 

All things considered, your clients are now on Google My Business and  with added hangout –with Google Meet  and your normal activity on social media can be a significant sign to them and it will help support your search engine rankings. Google my Business  has a gold mine of beneficial content that you can draw motivation from. In case you're not as of now on Google My Business  it's a great opportunity to begin utilizing one of the most integral assets on the web.

Marketing on the Web simplified with Google My Business 3.0 Technique

 

Marketing on the Web simplified with Google my business 3.0 technique

Marketing has always been an exciting part of being in business. There’s something thrilling about getting the word out about your business, product, or service. There’s no business out there quite like yours. No one else offers exactly what you offer. That means something to you and to your customers.

There’s also part of marketing that’s extremely intimidating. How in the world do you fully capture exactly what your business or product is and does? How, exactly should you market your business in a way that will really resonate with your audience and show just how different your business is from everything else out there?

These days, much of marketing is done on the web. That’s exciting news for you and me. It means that marketing is finally and fully in our hands. Using the web, you can successfully market your business with very little output financially, if you don’t have the budget. There are many great, free ways to market.

There are also many incredible paid advertising opportunities that allow you to target your exact audience like never before. There’s a lot of bang for your buck when it comes to marketing your business on the web.

It Starts With Your Website

It might seem obvious, but it’s shocking how many business people want to successfully market their business on the web but don’t even have a website (or don’t have a well optimized website). That’s a mistake.

There are tons of different ways to market your business online, but you need a central hub where your customers can find you and learn more about you and what you have to offer. That hub will be your blog or website, and from the beginning it should be branding who you are and what you stand for.

( Google My Business 3.0 ebook -googleplay -ibooks -kobo - infographics )

Your website is where you’ll write about your company and products. You’ll post helpful articles, videos, and/or audio.

You’ll interact with your customers and readers via a blog. They’ll get excited about your projects and get to know you on a more personal level.

You’ll have opt-in forms on your website so people can join your list. This is the heart of online marketing—owning a list you can write to, promote to, and build relationships through. We’ll talk more about that soon. For now, know that it’s important for your business.

Building Relationships as Part of Marketing

It might not seem like it on the surface, but building relationships is a very important part of marketing. Why? Because the relationships you have among your target audience and other heavy hitters in your niche partially determines how successful your marketing is. Those who have solid relationships and good reputations have an easier time making sales, gaining joint venture partners and affiliates, and so on.

How do you build relationships? A big part of your marketing and relationship building will come from your activities and presence online. That means forum marketing, interacting on social sites, commenting on your blog and blogs of others, and so much more. Be present and helpful online. Get to know people.

People buy from, and pay attention to the marketing of, people they know, like, and trust. If you want your marketing to be much more effective, it just makes sense to make relationship building a big part of your marketing strategy.

Getting the Word Out About Your Brand as Part of Marketing

What is your company and what does it stand for? How is your business different from similar businesses? When you want people to think of your brand, what do you want them to think of?

GMB edition3.0 - googleplay -laura maya

These are all important questions to ask yourself. You should have a solid idea of what your brand is and how you’re going to present yourself to others. You’ll spread word of your brand all over the web as part of your marketing.

Come up with a tagline for your business, if you don’t have one already. Come up with a consistent graphic and logo and/or color scheme that you use on your products and web properties. People should easily be able to identify you and your brand as part of your marketing efforts.

What’s your purpose? How do you want to be remembered and thought about?

List Building and Online Marketing

I've mentioned already that list building is one of the most important things you can do for your business. It’s one thing to have a presence on social media or something like that. That’s great… but you need to build a list. A list is something you have control and ownership over. It’s where you can really get to know your customers and they can get to know you.

When you have a list, you can email your promotions and offers and free information of value and recommendations, whether there’s any financial gain in it for you or not. You can get people excited about the new things you’re working on.

Everything you do in your marketing—from paid ads, to social media, to SEO efforts, should all lead to building your list and improving your relationship with the people on your list. It’s the most important part of online business success and I suspect it always will be.

Social Media and Online Marketing

Social media is a very important part of marketing on the web. In fact, it’s all but expected that your business be on social media these days. This means Facebook, Twitter, Pinterest, and wherever else your target audience hangs out.

That’s a big part of what this is all about—being where your audience is. I recommend you create a Facebook page and/or a Facebook group. I’ve had a lot of success with my free Facebook group, The IM Inside Track

I recommend you take a look at how other successful people in your niche are handling social media and consider emulating and brainstorming strategies based on what they’re doing successfully.

You can use social media for so many things. It’s a great way to drive traffic to your list and web properties, it’s an awesome way to build relationships, and it’s ideal for showcasing that you’re an authority in your niche—someone to watch and follow.

Sales Copy and the Power of Persuasion

Part of marketing on the web is understanding how to write web copy and the power of persuasion. The web runs on content. Since you’re in business and you’re marketing yourself online, it’s important to understand the language of marketing.

Study copywriting and persuasion. It can be as simple as grabbing a few books on Amazon, reading some of my content on how to write copy, studying and emulating (not copying) copywriters and marketers you admire. And, most importantly of all, by practicing.

Your power to write effective copy will shine through in everything you do online. Grab hold of that power to market on the web. Understand your audience and write directly to the needs, passions, and desires of your audience and you’ll do well.

There will be plenty of episodes inside this site about copywriting, so be sure to take advantage of them.

Paid Ads and Online Marketing

I’ve mentioned free ways of marketing online at this point. What about running paid ads? They can be extremely effective. You can use paid ads to see how effective a squeeze page or sales page is, for example. It’s quick and easy data you can gather in hours instead of weeks or months like you’d have to wait with many free methods.

Facebook ads are particularly effective because they allow you to target your audience very narrowly. Part of this is knowing exactly who your audience is. You set your budget, figure out a way to get those who click your ad to stick around, and then have a plan about what to do with that traffic.

That’s not the only option, of course. Google Adwords ads can also be very effective. There are certainly other players in town.

Running paid ads can pay off many times over. Many web business owners shy away from paying for ads because there are so many ways to market that are easy and free. At the same, time, there are drawbacks to those methods. Paid ads can help you save time and help you earn more money with less effort. If nothing else, paid ads are perfect to use alongside free methods like social media.

Bringing It All Together To Successfully Market Your Business

I could go on and on about marketing your business on the web, and I will throughout other lessons on this site. This one was designed to give you a solid overview so you can move forward to effectively market your business on the web.

I just want you to be prepared, if you’re just now starting out, to keep in mind that your marketing message is important. You need to be branding yourself from the very beginning, with consistency.

We live in an exciting time. It doesn’t matter whether you’re new or experienced, it doesn’t matter how much time you have or how much money you have… you can market your business on the web. The playing field is as even as it ever has been—seize this opportunity to market online and achieve your goals.

How can a product or business be marketed on Instagram?

How can a product or business be marketed on Instagram?

 

Instagram Ads for Effective Marketing

Instagram Ads are fast becoming the number one choice for businesses that want to get the word out about their brand and their products and services. There are a number of good reasons for this including the staggering growth of the social platform and its high levels of engagement.

How does an Instagram Ad look?

There are different types of Instagram Ads but the good thing is that they look a lot like regular posts. They will have the word “Sponsored” on them but apart from that they look and feel like a normal post.

With ordinary posts it is not possible to add external links to your website. You can add direct links in Instagram Ads as well as a call to action button to persuade a user to take a specific action. The different types of ad have different call to action buttons available.

How do you create an Instagram Ad?

Facebook now owns Instagram and you can use the Facebook Ad tools when setting up your Instagram Ads. This is good because you can use the advanced tools in Facebook to target your specific audience based on demographics, interests, location and more.

You can satisfy a number of business objectives with Instagram Ads. These objectives are:

Brand awareness

If you want to increase the awareness of your brand then you need to select this option. When you do this you will maximize the number of impressions for your ad among the audience that you have specified.

Reach

If you want your ad to be seen by the largest number of people in your target audience then go with the “Reach” option.

Traffic

This is the best objective to choose if your goal is to increase the number of clickthroughs to your website or online store. You achieve this by using persuasive call to action buttons.

App Installs

If you have an app and want to increase the number of installs then select this objectives option.

Engagement

Increasing your engagement levels is always a good thing to do on social media so choose this objectives option if you want more comments, likes and shares or you want users to show up for a specific event.

Video

If you want to increase the number of views to your videos then this is the best objectives option. You can use videos to put out brand messages or showcase your products. Do this in an inspiring and creative way and you will get great reach and high levels of engagement.

Conversions

This is the objectives option to choose if you want to increase the level of conversions on your website.

Identify your Audience

Once you have chosen your desired objective you can now identify your target audience by selecting users based on their age, gender, interests, behaviors, location and more. Once you have create an audience you can save it for use with other ad campaigns.

This is a very important step. With 80% of the users on Instagram following a business you want to make sure that you get this right and that your advertising message will resonate with your target audience.

Choose the right Ad Type

Instagram offers a number of different types of ad and these include:

· Boost or sponsored ad – you can extend the reach of an existing post

· Image Ad – use a single image for promotion

· Video Ad – use a video for promotion

· Stories Ad – base your ad on a story

· Carousel Ad – use multiple images in your ad

Google My Business Tips to Grow Your Customer Base ,Trust and Online Presence

 Google My Business Tips to Grow Your Customer Base ,trust and Online Presence

 

Google My Business Tips / Quotes

"Businesses with photos see 35% more clicks to their website and 42% higher requests for driving directions in Google Maps. " ~ Google

Ensure your cover photo and profile photo are top quality as those appear the most on your listing. Add photos of products, services, your store front, logo, etc. Do not use stock photos for this!

Help your listing stand out from the competition by adding short 30-second videos to your profile.

Responding to all reviews is a great way to encourage more reviews. Brightlocal suggests that 85% of consumers trust online reviews so don't neglect this part of your listing.

Complete your Google My Business profile fully, including adding a business description. If you don't, someone else can edit it with information that may not be accurate.

Use the Google My Business posts to announce sales events, to showcase new products or features of a product, to send holiday wishes to customers and more.

When adding a photo to your post, test a few sizes to see which one displays properly on Google Maps and in the Knowledge Panel.

Google has started indexing emoji-relevant search results. So, add relevant emojies to your posts.

Use the booking feature offered with your Google My Business listing so new and existing clients can quickly and easily book appointments with you.

Using Google's Allo app allows you to receive text messages from your customers directly on your phone without customers having access to your phone number.

Ethically ask customers to leave reviews for your business on Google. These reviews will appear next to your listing in Googel Maps and in the Knowledge Panel in search results.

Google My Business 3.0 training Guide is now available at kindle

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