Google My Business and local search are two of the best ways for #RestaurantMarketing

Local SEO  location matters when a  person is trying to find a product or service close to where they are or based on its proximity to a location. For example, an Fine dining  restaurant in a certain town, a car repair  shop  in their neighborhood, the nearest postal office , or hair salon services their area...

For location LOCAL SEO  businesses these types of searches are the most important queries that you can hope to gain from,  which are highly local-based and often immediate in their conversion from a local  call or  site customer visit  at your location. In some industries  especially for food related or restaurants, this conversion percentage has been effective for smartphone users  up 50% immediate conversions  

In this post, we’re going to focus on a tool every restaurant should be fully capitalizing on to market their business online successfully and increase their profitability — Google My Business (GMB).

#LocalSEO for Restaurants

                   Google My Business 3.0 Training Guide  

In recent years, business owners and marketing experts focused on search engine optimization (SEO) have noted a growing trend. An increasing percentage of Google searches are targeted at finding local listings. In fact, 50%   of those  doing local searches  are now  more  locally focused.

In a recent survey of more than 1,000 smartphone users,  those  food related and restaurant again  top  the "Near Vicinity "  searches. This makes sense considering that people searching for a restaurant are typically looking for a place to eat near their residence  workplace , hotel  .

                                                                GMB - full series - 3 

When people are in a hurry to find answers, they’re not likely to spend much time on restaurant websites. Instead, they’ll rely on the quick answers Google provides at the top of the search engine results. So, no matter how great your restaurant’s website is, you may still fail to capture curious consumers if they search for your restaurant and see outdated information in your Google My Business listing.

Therefore  for all business , setting up maintaining your Google My Business profile is a worthy   effort since it comes with a whole host of benefits, including increasing your business’s visibility and making  it more easier to be located and  serach  online by potential customers 

Google My Business Features for Restaurants

Check on  on Google My business ebook  and  claimed your Google My Business listing and input your necessary business information like your restaurant’s name, address, phone number, and hours. This is a great place to start with ,and  boost further  to expose your restaurant business  to  plenty of other opportunities when you  enhance your GMB listing.

Many business owners  have  overlooked some of these features, but capitalizing on them can help you provide more information to potential customers and to make your restaurant stand out. When someone searches for your restaurant, and they find all the helpful information they’re looking for, right there at a glance, they’ll be more likely to reserve a table or stop in for their next meal. 

 

Discover how the latest technologies are transforming industries in a Post COVID era

 Discover how the latest technologies are transforming industries in a Post COVID era

What is Artificial Intelligence 

This is a difficult time but with tougher times come enormous opportunities. Skills in the New Digital Era will help you to take full advantage of the current situation, leverage key technologies, and help you grow as a business or a professional. This book presents the top technology trends to help you thrive in a post-COVID economy. You will learn how to leverage these technologies in your day to day life.

Skill upgrading has become more critical than ever owing to the pandemic. The times are scary but it is also the opportune time to embrace transformative and technological innovation.
Ground breaking technologies such as Artificial intelligence , Machine Learning , Data science , 3D rapid prototyping , Blockchain, smart robots, self-driving cars and other trends, covered in this book, have ushered the new industrial revolution.

Similar to decades back when steam, electricity, and computers revolutionized the previous industrial revolutions, the current industrial revolution is driven by the technologies featured in this book. These technologies together will change businesses, transform business models, and industries. More importantly, it will change the way we serve our customers, how we do our job, and other aspects of the society.

For most of us, including leaders, it is very challenging to keep up with the current trend as these technologies keep emerging. With this book, the goal is to provide an easy to understand guide to the key technologies underpinning the fourth industrial revolution.

( kindlebook - at 99c kindle on Christmas Day )

we have provided innovative solutions for students, professionals, and organizations of varying sizes. We will cover wide-ranging trends and provide a walkthrough of how to use these new and emerging trends in practice. The book covers the following topics:
•Data Privacy and Security
•Artificial intelligence, Machine Learning, and Deep Learning
•Internet of Things
•3D printing and additive manufacturing
•Blockchain technology
•Augmented, virtual and mixed reality

By understanding these trends, you will be better positioned for Future of Work ,ready to engage , to solve and address problems now and in the future

Why A Website Is Essential For Your Online Coaching Business

 

You may read online that you do not need a website for an online coaching business. This is bad advice as far as we are concerned. When you are in the online coaching game your reputation is everything and you need to do everything that you can to increase your credibility.

It is essential that you have a professional looking website. You do not need to spend thousands of dollars on a web designer. It is pretty easy to create your own website for a small investment. Never be tempted to use a free website service such as Blogger.com or Weebly.com. This tells prospective clients that you are a cheapskate.

So in this article we will explain how you can setup a professional website for just a few dollars.

1. Get a good Domain Name

You need to choose a domain name that reflects your online coaching business. Some people use their name and you can check to see if this is available. We recommend that you get a .com domain name if you can. A lot of these have gone but with a bit of creative thinking you can still find a good one. A domain name will cost around $10 a year.

2. Get Web Hosting

You need a web hosting account for your website files so that it will be live on the Internet. There are many web hosting companies out there offering all kinds of plans. When you are starting out just get a shared hosting account.

It is going to cost you around $10 a month for your web hosting. When you are looking for a host make sure that they have a “one click” WordPress installation feature as you will be using WordPress as the basis of your website.

3. Install WordPress

WordPress is a free blogging platform that is very flexible and has a lot of great features. There are millions of website using WordPress as it is easy to create a great looking website without knowing any web code.

There are thousands of WordPress themes available that you can choose from. The theme is the design of your website and the look and feel. You can look for free themes and there are premium themes that will cost you a few dollars. Search for “themes for online coaching” using your favorite search engine.

A lot of plug ins are available for WordPress that will enhance your website. Again there are a lot of free ones and some premium ones too. It is really easy to add content to a WordPress website which is one of the main reasons why it is so popular.

4. Capture Leads

It is essential that your website looks professional and highlights your credibility as an online coach. You need to make your website work for you all of the time so create a valuable giveaway so that some of your visitors will provide their email address to you and join your email list.

It is very unlikely that a visitor to your website is going to become a coaching client the first time that they visit. So you need a way to follow up with some of your visitors. Getting them on your email list is a great way to do this. 

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