Google My Business and local search are two of the best ways for #RestaurantMarketing

Local SEO  location matters when a  person is trying to find a product or service close to where they are or based on its proximity to a location. For example, an Fine dining  restaurant in a certain town, a car repair  shop  in their neighborhood, the nearest postal office , or hair salon services their area...

For location LOCAL SEO  businesses these types of searches are the most important queries that you can hope to gain from,  which are highly local-based and often immediate in their conversion from a local  call or  site customer visit  at your location. In some industries  especially for food related or restaurants, this conversion percentage has been effective for smartphone users  up 50% immediate conversions  

In this post, we’re going to focus on a tool every restaurant should be fully capitalizing on to market their business online successfully and increase their profitability — Google My Business (GMB).

#LocalSEO for Restaurants

                   Google My Business 3.0 Training Guide  

In recent years, business owners and marketing experts focused on search engine optimization (SEO) have noted a growing trend. An increasing percentage of Google searches are targeted at finding local listings. In fact, 50%   of those  doing local searches  are now  more  locally focused.

In a recent survey of more than 1,000 smartphone users,  those  food related and restaurant again  top  the "Near Vicinity "  searches. This makes sense considering that people searching for a restaurant are typically looking for a place to eat near their residence  workplace , hotel  .

                                                                GMB - full series - 3 

When people are in a hurry to find answers, they’re not likely to spend much time on restaurant websites. Instead, they’ll rely on the quick answers Google provides at the top of the search engine results. So, no matter how great your restaurant’s website is, you may still fail to capture curious consumers if they search for your restaurant and see outdated information in your Google My Business listing.

Therefore  for all business , setting up maintaining your Google My Business profile is a worthy   effort since it comes with a whole host of benefits, including increasing your business’s visibility and making  it more easier to be located and  serach  online by potential customers 

Google My Business Features for Restaurants

Check on  on Google My business ebook  and  claimed your Google My Business listing and input your necessary business information like your restaurant’s name, address, phone number, and hours. This is a great place to start with ,and  boost further  to expose your restaurant business  to  plenty of other opportunities when you  enhance your GMB listing.

Many business owners  have  overlooked some of these features, but capitalizing on them can help you provide more information to potential customers and to make your restaurant stand out. When someone searches for your restaurant, and they find all the helpful information they’re looking for, right there at a glance, they’ll be more likely to reserve a table or stop in for their next meal. 

 

How does Advertising on Google work?

 When a consumer searches for a term or phrase, Google will show the consumer relevant ads based on the keywords used in the search. Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business. For example, a plumber located in Atlanta might bid on the keywords “plumbing Atlanta,” “plumber,” or “broken toilet.”

Depending on how much you bid compared to other plumbers in the area, your ad may show up on the results page when people search for the terms you bid on. In addition to how much you bid, Google also takes into account the relevance and quality of your ad and website. So even if you have the highest bid, the ad for your plumbing company will never show when someone searches “flower store.” How PPC Advertising Works?

How Does Google Determine If Your Ad Will Show on the Results Page?

Google uses a combination of three primary factors to determine when an ad shows on the results page:

•Bid – The bid is the price you are willing to pay for a click on your ad. You bid against other websites on keywords that you believe people search for if they are interested in your product. A flower store might bid on the terms “roses” “cheap bouquet” or “wedding flowers.”

•Quality and relevance of the ad – Your ad needs to be relevant to the search being made in order to show on the search results page. If someone searches “wedding flowers” it wouldn’t make sense for Google to show an ad for a nail salon. You want to make sure you have a lot of the same keywords that you are bidding on in the ad itself, so Google can tell your ad is relevant to the search.

•Landing page experience – When someone clicks on your ad, the landing page that they are sent to should have similar content as the ad itself and the keywords used in the search. If you own a salon and are advertising manicures, you’ll want to link directly to a page that has more information on manicures, instead of to the homepage which includes all of your services.

Discover Google Ads  

Differences between Mobile and Desktop Advertising

Mobile and desktop ads on Google are very similar. They both display ads at the top and bottom of the search results page, and you bid on keywords the same way with both. Though some business owners overlook mobile, it is something you definitely want to think about when advertising on Google. More than half of Google’s searches are done from mobile devices, and people searching on their phone often have local intent.

The key differences between desktop and mobile advertising are:

1.There is less space on a mobile device, so you need to make sure your message is straight to the point.

2.People on their phones are on the go, so you want to tailor your message depending on if it’s for desktop or mobile.

When setting up your account, you can decide whether you want your ad to show on desktop, mobile, or both. We suggest setting up separate campaigns for desktop and mobile in order to track how your ads perform across different devices.

You will notice that the cost for the same keyword will be different depending on if you are bidding for search terms being used on mobile or desktop. Experiment with different bids in order to see which keywords perform best on mobile versus desktop. Your goal is to have the highest click through rate on your ad with the lowest cost per click possible.

How Much Does Advertising on Google Cost?

In pay per click advertising, you only pay if someone clicks on your ad.  

 The cost per click of an ad depends on how much you bid on certain keywords. The cost ranges greatly depending on if you are in a market where a lot of other businesses are willing to pay a high price to rank on a certain keyword.

For example, if you are a realtor in a small town you might be able to bid less than $1 per click on a keyword and still have your ad show in this section. However, if you own a medical malpractice law firm in a big city, the cost per click will be much more expensive.

You can use Google’s keyword planner to see how much the suggested bids are for your ad to show up when someone searches for specific key terms. However, instead of focusing on the cost of advertising, you will want to think about how much you stand to earn from advertising on Google, and whether this will yield a substantial profit for your business.

Why A Website Is Essential For Your Online Coaching Business

 

You may read online that you do not need a website for an online coaching business. This is bad advice as far as we are concerned. When you are in the online coaching game your reputation is everything and you need to do everything that you can to increase your credibility.

It is essential that you have a professional looking website. You do not need to spend thousands of dollars on a web designer. It is pretty easy to create your own website for a small investment. Never be tempted to use a free website service such as Blogger.com or Weebly.com. This tells prospective clients that you are a cheapskate.

So in this article we will explain how you can setup a professional website for just a few dollars.

1. Get a good Domain Name

You need to choose a domain name that reflects your online coaching business. Some people use their name and you can check to see if this is available. We recommend that you get a .com domain name if you can. A lot of these have gone but with a bit of creative thinking you can still find a good one. A domain name will cost around $10 a year.

2. Get Web Hosting

You need a web hosting account for your website files so that it will be live on the Internet. There are many web hosting companies out there offering all kinds of plans. When you are starting out just get a shared hosting account.

It is going to cost you around $10 a month for your web hosting. When you are looking for a host make sure that they have a “one click” WordPress installation feature as you will be using WordPress as the basis of your website.

3. Install WordPress

WordPress is a free blogging platform that is very flexible and has a lot of great features. There are millions of website using WordPress as it is easy to create a great looking website without knowing any web code.

There are thousands of WordPress themes available that you can choose from. The theme is the design of your website and the look and feel. You can look for free themes and there are premium themes that will cost you a few dollars. Search for “themes for online coaching” using your favorite search engine.

A lot of plug ins are available for WordPress that will enhance your website. Again there are a lot of free ones and some premium ones too. It is really easy to add content to a WordPress website which is one of the main reasons why it is so popular.

4. Capture Leads

It is essential that your website looks professional and highlights your credibility as an online coach. You need to make your website work for you all of the time so create a valuable giveaway so that some of your visitors will provide their email address to you and join your email list.

It is very unlikely that a visitor to your website is going to become a coaching client the first time that they visit. So you need a way to follow up with some of your visitors. Getting them on your email list is a great way to do this. 

https://bit.ly/33FpMAf

Boost Your Immune System

 Boost Your Immune System

By 

 Socialvibes

Product Description

Are You Ready To Protect Yourself From The Coronavirus And Other Diseases? It’s About Time For You To Learn The Best Ways To Boost Your Immune System! Every one of us has this wonderful thing called an immune system designed to keep us healthy. A lot of people have weak immune systems and don’t even know it. Most people seem to pay more attention to their immune systems during the winter months.

Your immune system is vital for preventing and fighting off diseases. This is especially important with the current coronavirus pandemic. Our lifestyles usually dictate the health of our immune system and if you want to improve this vital component of your body then you need to be prepared to make some difficult changes.

 

Here’s Just A Quick Preview Of What You’ll Discover Inside...

- Why You Need To Boost Your Immune System.

- How Your Immune System Works.

- Avoid These Things To Protect Your Immune System.

- Immune System Boosting Foods.

- Supplements To Bolster Your Immune System.

- Reducing Stress To Keep Immune System Levels High.

- Exercise And Sleep.

- Detoxify Your Body For A Stronger Immune System.

- Using Essential Oils To Boost Your Immune System.

- Plus, a whole lot more...

Zoom Master - at Gumroad

 Zoom Master 

Product Description

Are You Ready To Improve And Grow Your Business? It’s About Time For You To Master Zoom! The coronavirus pandemic has changed the way that businesses operate across the world.

In 2019 more than 50% of Fortune 500 organizations were using Zoom. A Zoom meeting is something that you are probably familiar with if you have used applications like Skype.

The coronavirus pandemic has led to a significant rise in the use of video conferencing platforms and in particular the Zoom platform. More and more business owners and individuals want to know how Zoom can help them to improve and grow their businesses.

Here’s Just a Quick Preview Of What You’ll Discover Inside:

- What Is Zoom?
- Why You Need To Use Zoom In Your Business.
- Getting Started with Zoom.
- Zoom Tips and Tricks.
- The Power Of Zoom Webinars.
- Setting Up And Scheduling Your Zoom Webinars.
- Personal Strategies For Increasing Engagement With Zoom.
- Things To Do In Zoom Meetings To Increase Engagement.
- Zoom For Business Best Practices.
- Plus, a whole lot more...

Within this package you will find the following modules:
Module 1 - Training Guide ( ebook in Pdf ) 
Module 2 - Cheat Sheet
Module 3 - Mind Map
PU license 

https://payhip.com/SOCIALVIBES

How do I start SEO work step-by-step?

 

How do I start SEO work step-by-step?

How to Build Trust for Your Website

If you want your website to be as successful as possible, then there are a lot of different factors that you need to take into account. Which of these is most important all depends on who you ask but one thing that we universally know to be highly important is ‘trust’.

Google wants to provide its users with answers. This is one of its main services and if Google can’t do it, then people will look elsewhere – such as Bing – to get what they’re looking for.

But in order for Google to provide answers, it needs to know which sites it can trust. The results pages are not ‘curated’, meaning that Google doesn’t have a team to actually check the content. And that means that it needs to start recognizing sites that deliver popular answers in a programmatic, algorithmic manner.

How can you make sure that this all works for you and your site is considered one of the ‘trusted’?

 

One strategy is to look at Google’s ‘In the News’ section. Here, Google highlights breaking stories by sharing posts from popular news sites and sites in that niche. This is a very important tip because in order for Google to share that content as news, it must already have a high amount of trust for those sites – and this will rub off on you a great deal.

Another tip is when possible, to try and get a link from a .edu or .gov domain. Google likes these sites because they have obviously got a certain amount of credibility and by aligning yourself with them, some of that credibility is likely to rub off on you as well!

Branding

Another useful tip is branding. Google likes brands and has shared this information openly in the past. If your site name is currently the same as your keyword – rather than a catchy company name – then you’re doing yourself a disservice.

Likewise, you should also try to get links from other big brands. Google knows brands like Coca-Cola, like the BBC and like The Verge and that means they can pass on a lot of credibility.

Degrees of Separation

Of course it’s not exactly easy to get links from the BBC, or from the biggest sites in your niche that Google is featuring. So what can you do if you’re still ‘small fry’?

One answer is to think of this as a game of ‘degrees of separation’. If you can’t get a link from the BBC, then getting a link from a site that has a link from the BBC can work a great deal!

Researching Backlinks

How do you know what links a site has pointing to it? Simple: use a backlinks tool. And this also has the advantage of allowing you to research precisely which links worked for the biggest sites in your niche… so that you can build the same ones!

What are the steps to use Pinterest for traffic on blog?

 

What are the steps to use Pinterest for traffic on blog?

 

Once You Understand How Insanely Profitable The Pinterest Marketing Audience Can Be.... Your Options Are Unlimited!

Whodda thunk it?

It's estimated that even a fraction of the Pinterest Market will blossom into a 3.2 billion dollar industry by 2020!

More and more and more people are dashing online to add Pinterest to their businesses and increase their bottom line profits...

... and yes, this is a GOLDEN opportunity for you!

Why?

Simple!

Pinterest users need to learn from someone.... so why shouldn't YOU be the one they hand over their cash to?

And this applies to every single imaginable marketing niche online you can think of.

Consider:

Influencers - The higher their reach, the more money they can make

Solopreneurs - They can promote their business via their Pinterest boards

Kindle Authors - They can use Pinterest to intrigue people about their writings

Network Marketers - Pinterest provides a perfect showcase to show off their wares

Business Owners - The more visible they are online, the more customers come to call!

And one of the best things about the Pinterest Marketing industry... there are ALWAYS newcomers appearing, day in, day out, craving to learn!

And get this:

It's easy to become THE Pinterest Marketing Authority in your niche so people come to YOU!

... The fact it cuts across all demographics (young, old, male, female, ALL niches and industries)...

There's literally tens if not hundreds of thousands of new customers every month!

It shouldn't come as any surprise, however, as Pinterest can be used on ALL online activities...

Building A List

eMail Marketing

Fiverr

CPA

eCom

ANY Niche Imaginable (including Offline and NON Pinterest Marketing!)

.... and each of those methods are PROVEN money makers....

If one technique doesn't appeal to you, not to worry....

There's 16 more!

Remember... the next year is fast approaching....

Isn't it time YOU started earning big today?

Simple Google My Listing Checklist

 Simple Google My Listing Checklist

o Visit Google My Business - Drive Customer Engagement on Google

o Fill out your company’s business name and then click ‘Next’

o Enter your business’ full address. Check the box indicating that you deliver goods and services if your company does this. Remember when entering the address to keep it consistent and write it exactly the way it appears on your website, blog, and other places online. When finished, click ‘Next’.

o Enter the category for your business. Try to be as specific as possible, such as entering “Ladies Clothing Store” rather than just “Retail Store.” Then click ‘Next’.

o Enter your business’ contact information. When entering a URL, remember to make sure it’s an address that does not redirect users, as this can get your listing suspended. Then click ‘Next’.

o The verification page tells you that you need to be authorized to create the listing for the business. It also outlines several benefits of using Google My Business. Read through it and then click ‘Continue’.

o Verify your business. Google will give you the options that are applicable to your business. Choose one and click ‘Continue’ or choose ‘Verify later’.

o Decide whether or not you want the free website provided by Google. Click on ‘Preview Site’ if interested, or ‘No thanks’.

o Google will then offer you tips on how to improve your online presence. Click ‘Yes’ to see these tips, or click ‘No’ to be taken to your listing.

o View your listing. Here you can also edit the listing, verify the listing if that still needs to be done, and dive into the world of AdWords.

That’s it! In fewer than ten steps, you have your Google My Business listing which will help drive customers through your door and earn you and your company even more profit!

o Fill out your company’s business name and then click ‘Next’

o Enter your business’ full address. Check the box indicating that you deliver goods and services if your company does this. Remember when entering the address to keep it consistent and write it exactly the way it appears on your website, blog, and other places online. When finished, click ‘Next’.

o Enter the category for your business. Try to be as specific as possible, such as entering “Ladies Clothing Store” rather than just “Retail Store.” Then click ‘Next’.

o Enter your business’ contact information. When entering a URL, remember to make sure it’s an address that does not redirect users, as this can get your listing suspended. Then click ‘Next’.

o The verification page tells you that you need to be authorized to create the listing for the business. It also outlines several benefits of using Google My Business. Read through it and then click ‘Continue’.

o Verify your business. Google will give you the options that are applicable to your business. Choose one and click ‘Continue’ or choose ‘Verify later’.

o Decide whether or not you want the free website provided by Google. Click on ‘Preview Site’ if interested, or ‘No thanks’.

o Google will then offer you tips on how to improve your online presence. Click ‘Yes’ to see these tips, or click ‘No’ to be taken to your listing.

o View your listing. Here you can also edit the listing, verify the listing if that still needs to be done, and dive into the world of AdWords.

That’s it! In fewer than ten steps, you have your Google My Business listing which will help drive customers through your door and earn you and your company even more profit!

How do you use social media to promote a project or brand?

 The Importance of Consistency Over Time When It Comes to Your Brand

Branding is a lot more than logos and fonts. Branding speaks to the feelings evoked in your ideal customer when they encounter your business name, symbol, mark, information, content, ads, or products. However, how do you maintain consistency overtime when it comes to your branding while also keeping up with modern times, ensuring your audience knows who you are for years to come?

* Look at Examples - Check out long term brands that you know about including Dove, Tide, Martha Stewart, and others. Look at their marketing and advertising over the years. What do you notice? How do they evolve to modern times and values while maintaining the know-like-trust principle through time?

* Expect Steady Brand Evolution - Over the years, the needs of your market will change. Their values will change slightly with the culture or how they express those values will change. For example, killer technologies might end the need for one product but ramp up the need for another. Your business needs to be ready to face those changes by making slight changes over time to your branding.

* Understand Your Mission - Look at your mission statement. Regardless of changes in technology or values of a demographic, that mission statement probably doesn't need to change. But seek to understand the mission statement more fully as you move through time and grow your business.

* Build Your Branding Foundation - Create brand guides and templates to use throughout your business in every single department. If it's just you, you still need to take the time to develop your branding guide and templates to ensure consistency throughout platforms, online and offline. It's a lot simpler to keep track if you have that foundation to look to.

* Focus on Providing Solutions - Just like you started out by providing solutions to your audience for their problems, that will continue. However, you may choose to add more solutions to more of your ideal customers' problems, which may change your branding slightly but not the mission.

* Roll Out Changes Slowly - You don't really need to do a complete brand makeover from top to bottom and announce it suddenly. Instead, for a long-lived brand that a lot of people love, you may want to roll out changes in your fonts, logos, images, and so forth slowly to bring it to more modern times without pushing your audience away. For example, Tide is spending a lot of money adding men to their commercials which reflects new branding for a new target audience that targets the men in the house and not just the women because family dynamics have changed over time.

It's important to be consistent in your branding, not just across platforms, but also over time. Your audience might stay the same, but depending on your products or services, they might not stay the same - such as with the laundry detergent example. But you don't want to change so much you're unrecognizable to your ideal audience. You want people to come across your stuff a few months or years from now and recognize it as something they like and trust.

The Entrepreneurs Guide To Quora

 Quоrа is оn еvеrуоnе'ѕ lірѕ nowadays.

Quоrа іѕ an оnlіnе соmmunіtу-drіvеn Question & Answer (Q&A) rероѕіtоrу wіth overflowing іnfоrmаtіоn thаt іѕ of interest to many реорlе and mаnу different interests. Quоrа іѕ useful tо аll dіffеrеnt businesses.

Thеrе аrе many different wауѕ in whісh Quоrа саn bе lеvеrаgеd, no mаttеr whаt thе ѕіzе іѕ of thе buѕіnеѕѕ.

Wіth аll of the wonderful fеаturеѕ thаt іt offers, it іѕ an excellent way tо іnсrеаѕе уоur connections reaching out to your customers as well as еnrісhіng уоur knowledge base. Because the resources that Quora оffеrѕ аrе thе tор experts оn thоѕе раrtісulаr tорісѕ, a lоt of соnfіdеnсе will bе іnѕtіllеd іn thе реорlе аѕkіng thе questions.

                                                       The Entrepreneurs Guide To Quora 

Despite stringent rules to users post , Quora's community provides useful and relevant answers to the subjects that people are searching for and as such this open-dialogue formality doesn't produce as much spamming or inaccurate information as you'd think as Quora’s judge the relevance of post of question and answer based on number of views and upvotes it receives by the Quora community.

For this reason, Quora is used as an establishment of users professionalism and subject matters authority as an added sign of trust in their profile and it also allows users to publish real names , photo –with sincere good intent in reinforcing its commitment to real, human answers

Google seems to accept the concept laid out on Quora and its content will manage well in search engine rankings because Quora’s alogorithm is designed to up - rank its best answers by how much its users trust them and this encourage users to write good answer that users will accept with good faith and trusted most with , and this way it boosted your profile and your associated page link or posts with good page ranking .
With million of members on Quora, it is a Paradise Cove for the generation of Free traffic in its domain. Always look for questions to answer on Quora which suit your marketing objective , consider if you already have blog posts that answer the question a user is asking, or if not , sort and write out one that you believe gives an appropriate answer .

As you can see, there are several clear benefits to Quora. Since It caters to specific topics matters. You can pick your own expertise areas from the full list of topics , and engage with users who has similar interest .

Nothing beats targeted traffic of your niche topics for your business because this will convert very well compared any other types of website traffic. The big question is that, how are you going to sort out those visits to your website?

The quick answer to that question is Quora .

Discover new ways you could start a side hustle today, make extra money to cover the bills, and start living the life you’ve always wanted!

                                                        Promote and Scale Your Business 

Millions of people every month search Google “how to make money online”.
All of these people are looking for extra ways they can make money online to supplement or even replace their income.
A lot of people maybe like yourself of stuck in a dead end job, stuck with a boss they hate, and barely make enough money at the month just to cover the bills.
Most people live paycheck to paycheck and don’t have any spare money to do the things they love in life.
What kind of life is to live to work? Shouldn’t it be work to live?

The TRUTH is there are hundreds of ways to make extra money online.
It’s just about finding what you can do.

All you need is an internet connection and a laptop and some commitment to change your life.

If this sounds like something you could do.
The SIDE HUSTLE MASTERY could be exactly what you NEED!

But how do you know which side hustle to start and which side hustle matches your skills?
It’s very tough in this day and age with the abundant information online, where you should start.
There is so much information and fluff on the internet how do you know you are choosing the right path to product results.

Working a full-time job, you don’t have the time to spend hours researching what to do, what will work, test out different methods.

Introducing Side Hustle Profits Mastery

Your Step By Step Blueprint On How To Exactly Make Extra Side Money With A Simple Side Hustle
-You will learn exactly how you can make extra money every single month by starting a hustle today!
-Discover exactly which side hustles actually work and make you money in your account
-How you can start all the side hustle inside without any upfront costs or expenses
-How you could get started this afternoon and make money within 24 hours!
-How you can finally start to make that extra bit of money which will let you breathe and be stress free again.
-Start having extra money every month to spend of the things you love, or even save it for a rainy day!