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While the World economy need to find ways to revive and keep each country and the human race to struggle through this tough time .
Every economy will need to explore how the workforce economy can rebuild a more resilient workforce out of this crisis. Find out how whats are #YourSkillsFuture that can help workers find emerging jobs , and those that had’been replaced or those which are are now lost to the pandemic or being disrupted ,forcing new evolvement and constant disruption
Thriving in an Era of Emerging Technologies and Constant Disruption . Discover how the latest technologies are transforming industries in a Post COVID era This is a difficult time but with tougher times come enormous opportunities. Skills in the New Digital Era will help you to take full advantage of the current situation, leverage key technologies, and help you grow as a business or a professional.
Time learn how to leverage these technologies in your day to day life. Skill upgrading has become more critical than ever owing to the pandemic. The times are scary but it is also the opportune time to embrace transformative and technological innovation.
Ground breaking technologies such as Artificial intelligence , Machine Learning , Data science , 3D rapid prototyping , Blockchain, smart robots, self-driving cars and other trends, covered in this book, have ushered the new industrial revolution.
Similar to decades back when steam, electricity, and computers revolutionized the previous industrial revolutions, the current industrial revolution is driven by the technologies featured in this book. These technologies together will change businesses, transform business models, and industries. More importantly, it will change the way we serve our customers, how we do our job, and other aspects of the society.
For most of us, including leaders, it is very challenging to keep up with the current trend as these technologies keep emerging. the goal is to provide an easy to understand guide to the key technologies underpinning the fourth industrial revolution… improving further new and better technologies in all sectors ,after learning from these worst lesson from Covid 19 .
Preparing for Future of Work | Curate Upskilling & Reskilling | Toward a Reskilling Revolution
To get a sense of how fragile the innovation business is, keep in mind the popular wisdom that teaches us how nine out of ten startups will fail. Now multiply that by the particularly speculative nature of the technology industry in particular and you’ll appreciate how easily things can often go spectacularly wrong.
New tech transition in any organization requires the work of technology to change and implementation of new skillset for employees trend along usually . there are 3 common cyclic forces all converging to reshape the future of work for the new tech
Constant disruption in existing technology is continually reshaping work production, business and industries
Multiple new Technology’s provide advancement and boost business strategy and both in conceptual model in productivity ,processes , restructuring new benchmark for quality and reliability and enhancing features and speed of delivery boosted by faster and more secured digital payment
New altered Post Covid approved workforce in line against demographic restriction categorizing -employed staffs to even reserved places for more contingent workers for multi skillsets , more diverse talent, and global talent markets are transforming the skill manpower market in general
In the face of these drastic changes , many savvy employers and other technology leaders are restructuring to forge a new mould set as the future of work in technology.
Many employers recognize these shifts are happening but may fail to understand their fundamental implications on technology work and their manpower’s integrity and re-orientated work places /or production factory required to deliver their finished products and the approach is to totally relearn the production or scope of services requirement
These changes have rendered the traditional scope sometime to be unsustainable. Business leaders will have to rework to redefine technology work and beyond as such the future, technology work will spread throughout the enterprise independently networked through an Ai intelligence control center .Business and technology leaders alike can benefit from becoming comfortable with the idea and machine learning, deep learning and data science integration with robotics all may come into place .
With all these new technology , inventors , business leaders who dreamed up all the businesses might one day be enjoying the benefits of historical hindsight but to judge their efforts, and we should be sensitive to how different things must have looked in the heat of the moment
New technology trends beats wishful thinking every time
I’m not sure it’s possible to reliably count all the individuals and companies that have assured us we’ve finally reached the age of bypassing choked highways using flying cars while happily chatting with loved ones through video calls. There have been hybrid wheeled/winged prototypes since soon after the Second World War, and telephones for showing the world how you look in pajamas have, in theory at least, been available since the early 1970’s.
Well, video calls are now easily available through any smart phone or PC. And, 75 years of failure later, the rush to deliver consumer flight hasn’t slowed down a bit. But both technologies have been most notable for being only rarely used: the cars because none has ever hit full production, and the phones because very few people seem interested.
What’s been the trouble?
There were certainly engineering, safety, and regulatory hiccups over the years. And there’s no question that flying car manufacturers would be hard pressed to find a large customer base of drivers who were also qualified pilots (although self-driving/flying versions could, in theory, avoid that issue).
But I suspect a big part of the problem was marketing: no one bothered asking Joe Q. Customer for his thoughts on the matter.
But marketing isn’t everything
In the beginning, there were comments from tech insiders about how this would be the biggest thing since ever. Then came an unauthorized book leaking intriguing information, some ambitious public claims, and a product launch. In the end, there was Segway: a personal transportation device that was too big and fast for sidewalks, too big and slow for roads, and too expensive for most customers. And using it in the rain or snow wasn’t much fun at all.
Today you’d probably have to look pretty hard to find a living, breathing Segway anywhere close to your neighborhood. They’re sometimes used for police street patrols and touring, but they haven’t eliminated the car or revolutionized urban development. Nor, as far as I can see, did they make the company’s investors fantastically wealthy. In fact, the company’s manufacturing plant in Bedford, New Hampshire ceased operations in the summer of 2020- with possibilities due effect on how the Covid pandemic has affected most industries
What went wrong?
Well, perhaps the hype was a bit over the top.
Ok, make that way over the top. It’s never a good thing to pump up expectations to the point they can’t possibly be met. There was also the failure to match the tool to an appropriate environment. Where, after all, was it supposed to be used?
But, to be really successful, a new product has to be built on more than clever engineering. It also has to solve a real and pressing problem.
When too much power isn’t a good thing
Back in 2013, Google introduced a new consumer compute product they called Glass. This was a sleek headset that could be worn as an attachment to a pair of designer prescription glasses. When powered on, Glass could accept voice and touch commands to record video of everything the wearer sees, and display data - often with full “awareness” of the wearer’s current physical location.
Glass was a single device intended to replace much of the function currently served by smart phones, laptops, and media players. For the task of integrating our physical world with the endless data that describes it, this was going to be perfect. And then it wasn’t.
As more details about Glass became known, questions were raised in the broader tech world. Was it appropriate - or even legal - to silently record videos of other people? Should face recognition software be applied to random pedestrians walking past on the sidewalk without their consent? Was it safe to drive while wearing Glass?
Potential customers had their own questions. Is the product affordable (they started at $1,500)? Is it necessary? Does it fit the vision I have for my public image?
The longer those questions floated around the internet, the more answers came back. Answers, by and large, consisting of a single word: “No.” Google Glass, as a consumer product, slowly faded away and eventually disappeared altogether. The massive media promotion campaign had come up empty.
Which is not to say that the product itself failed. As it turns out, Glass has found considerable success in medical environments where, for instance, it could be used to permit remote surgical experiences. It’s also found a home in industrial settings, where front line workers often need instant, hands-free access to relevant schematics and directions.
But it was a long while before all that goodness happened. Perhaps someone should have slowed things down at some point, saying: Even if it’s possible to engineer all of those features into a consumer product, is it necessarily a good idea?
When timing isn’t your thing
The tech industry moves fast. I’m sure that little nugget of wisdom won’t leave any of you wrapped in stunned silence. But when you think about how much work is needed before you can convert a fresh, new idea into a ready-to-ship product, it’s remarkable anything innovative ever gets off the ground.
Bad timing, then, is a risk faced by the people behind pretty much any new technology as it makes its way to market. By way of example, the existence of strong competition from companies like Nintendo and Sony’s PlayStation were probably largely to blame for the premature death of Apple’s Bandai Pippin gaming console back in the mid-nineties. Although, the fact that, at peak, there were never more than 25 game titles that would run on the device and that, like all Apple products, it was priced much higher than the competition, couldn’t have helped.
All wasn’t dark and foreboding for Apple in those years. Looking back with what we now know, the strong presence of their iPod digital music player platform was probably what doomed Microsoft’s Zune. On that one, Microsoft had the bad luck (or lack of foresight) to get stuck between an iPod device made dominant by its simplicity, and the looming age of the smartphone (which made standalone portable music players irrelevant).
Clearly, as Shakespeare would have it, “ripeness is all.”
But there’s another thing about timing: eventually, you’ll need to deliver the goods. There’s a limit to how long we’ll wait for that bright new technology that’s been on everyone’s “must-have” list for too long without making an actual, real-world appearance.
You should also keep a critical eye out for good old fashioned bad business practices - the kind that never seem to go out of style. I’m thinking about unrealistic business plans; unfamiliarity with a business’ core, underlying fundamentals; and unreasonable, greedy start-up costs.
Actually, I’m thinking about the catastrophic disaster that characterized the dot-com boom and subsequent bust around the start of the 21st Century.
The take-any-business-model-and-build-it-a-website paradigm looked good, but it was applied far too broadly and often ignored the obvious context in the process.
Why You Need A Solid SEO Strategy And A Way To Measure Results
Trying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind, but no directions on how to get there. You may eventually make your way to where you want to be, but it will take a lot longer and require more effort than if you had your route mapped out.
The same holds true with website traffic in general, and search engine optimization in particular. With a solid strategy, you will have a goal in mind, and a plan for what to do to get there.
Even if you’re new to SEO and you don’t quite understand what it will take to get a certain keyword ranking, or even what a realistic keyword goal is for you, it's good to have a plan. You can always tweak and adjust both your plan and your strategy as you go along.
When you have a workable strategy with defined goals, and a way to track the results you are getting over time, it becomes easy to determine if your strategy is working. Without either of those, you're guessing at best, and that's not a good business practice. Search engine optimization takes time and effort. And if you're hiring someone to help you, it can involve quite a bit of money.
So where do you start? Learn the basics of how SEO works. Set up a good Website Analytics program so you can start to measure what traffic you’re getting now and where new traffic is coming from. Google Analytics is a great program that will grow with you. Install it, look through the reports, start to learn to use it and expand your knowledge as you go along.
Your next step will be to formulate a strategy. This should be a five-step process that includes:
1. Determine your ideal target audience.
2. Figure out what they are looking for and what keywords and key phrases they use.
3. Generate high-value content around those terms.
4. Implement on page and on site optimization.
5. Track results and adjust as needed.
From there you can expand on what’s working, identify more audiences, more terms, and create more content, and slow down on what isn’t working. One important thing to keep in mind is that search engine optimization takes time and that you’re building your site’s reputation with the big search engines over time. Don’t give up on your strategy too soon and whatever you do, don’t throw in the towel.
Improve Your SEO with Online Directories and Google My Business
Just about every business today has a website, and just about everyone wants to increase their page rankings for that website. To do this, they have to optimize it to make it easier for the search engines to find. In order to do that they have to employ different search engine optimization (SEO) techniques. Online directories are a great way to do this.
Online directories typically have a higher page authority than other websites. This authority allows them to appear on the first page of the search engine results page (SERP), typically in one of the top spots. When a business is listed in that directory, they and their website also appear in the top spots of the SERP. This is one of the best ways online directories help improve a business’ SEO.
All directories will allow a business to place their website address somewhere within the listing and that is simplified very much by Google My Business . This link in the online directory or your Google My business’s link will count as a vote for that website. The more votes a website has, the higher it will appear in the SERP.
When businesses have multiple listings across different directories, each listing is then essentially considered a vote, because it contains the link to the business website. This can help the website appear higher in the search engines, even when the user is not looking in a directory.
The amount of SEO benefits your online directory listings bring to your business will depend on the directory you use. Some are ranked higher than others, and some are ranked so low creating a listing there could actually hamper your SEO efforts. However, just having a listing on Google My Business is said to increase a website’s ranking by 1.5 points.
SEO may not be at the top of every business owner’s mind. For those with a website though, it should be. Creating listings in online directories is one of the easiest ways to improve it.
A growing number of companies around the world now accept remote working contracts and allow their employees to work remotely. Some of the reasons that facilitate this is:
The improved internet speeds all around the world
The appearance of Co-working spaces that can be leased for shorter time periods without having to have a physical office of their own
The abundance of project management, task management and time management apps that can be used to monitor and coordinate work amongst teams and individuals
The availability of hardware and software solutions to ensure smooth communication across the globe
Businesses are able to expand their talent pool and retain employees at a higher rate. Employees are happier and satisfied being able to work in an environment they prefer and choose their own timing.
The following will help you get your company ready: -
Collaboration
Working remotely, you’ll need to actively collaborate with your teams on projects and tasks assigned to you or them on a daily basis. This is very true especially when you work across time zones and you are not sitting face to face with your colleagues. Larger companies have their own in-built tools which they use to help employees to track work. If you’re a medium or small business, there are a number of tools today that can help you manage your time as well as that of your team effectively.
Project or Task Management tools help you to manage projects and underlying tasks and monitor progress on each of them. These tools are an effective way to deliver projects on time and organize tasks.
Time Logging and Invoicing
Work time logging is important in your business when it comes to invoicing and billing your time to get paid for your work. If you work through an online freelancing platform like Upwork, they have their own time-tracking tool which you can install on your desktop.
Idea Sharing / Brainstorming Tools
Sharing your ideas with your group and brainstorming over it helps you to imagine new possibilities, think of the big picture, identify opportunities and spot gaps faster. If you’re a teacher, student, manager, artist or a business owner, idea sharing / brainstorming tools will help you to get a visual view of your ideas and share it with others, so that everyone is on the same page while discussing your studies, projects or tasks. There are a number of idea sharing tools available online that can help you while working remotely with a team:
Support Management Tools
You’ll need access to support management tools used in your organization to either get support from various teams for the resources that you use, or to provide support to customers for the products they bought from you. Email is a good communication tool, but a support ticket management system helps you to organize the requests and act accordingly.
Feedback / Survey Apps
If you’re a manager, it would help you a lot to get an idea of the general team wellness and employee satisfaction levels. Great managers use this data to improve the team’s morale and help them achieve goals faster.
Communication
While working remotely or with a team who works in different parts of the world, it’s imperative that you’re able to communicate with them effectively and in a timely manner.
Communicating with your team remotely is a totally different ball game than when you work in the same office space or even in the same building. You’ll need to work across various time zones, and also acceptable time delays for work and communication. So it's necessary that you establish agreed upon communication channels to contact colleagues and peers.
Email Communication
Email has been one of the oldest forms of communication in the digital world, and is apt for requesting information, sharing documents and electronic file attachments. Email is also effective when you want to share information to a large group of people, and also need to keep a written record of your communication. You can use email if the information you want to share is not time-sensitive, and to set a precedent to a communication that requires multiple forms of discussions later. Email clients such as Outlook and Thunderbird help you to manage multiple email accounts together.
Chat / Messaging Apps
Chat or Messaging apps have the advantage of facilitating instant communication between two or more people. Chat helps to communicate and collaborate with your colleagues across the globe in real time, and make sure that information is passed on accurately. An advantage of chat over a phone call is that you can communicate effectively without having to worry about the accents of others when your peers are from different nationalities.
VOIP / Phone
VOIP phones today enable multiple calls including conference and group calls, and also allow you place calls on hold when you have another important call coming through. It helps employees, management and business associates to collaborate with each other and communicate with clients. Clients looking for support usually also prefer to speak with someone.
Video Calls / Video Conferencing
Video conferencing or Video calling solutions are best if you want to have a live, visual connection between two or more of your peers. Some video calling solutions have additional features like desktop sharing and file sharing when you want to show a presentation on your system or share files within the group.
File Sharing / Storage Solutions
When you work remotely, you will need to decide between various file sharing / storage solutions to share important documents between your colleagues and clients. Some of the storage options that you can utilize are below:
Social Networks
Social networks can be a great asset in business communication, especially if you want to regularly engage your consumers or want to reach out to a new contact. When businesses connect to their customers using a social media platform, they can provide better visualization to customers, who can then make faster decisions on whether to buy a product or service from a specific brand.
Unlike in the past, where visualization was limited to sharing a company image or logo, today, there are more personalized and customized experiences for customers to go after.
The key to success when it comes to Instagram marketing and indeed any social media campaign, is integration. That means that you need to think about how all the difference facets of your business are going to work together. In turn, that means thinking about your blog or website, Facebook account, Twitter and more.
The true measure of success when it comes to your Instagram account, is how many people you can direct from there to your online store in order to sell to. This requires you to have a large enough audience, but also an engaged audience filled with people who actually like your brand and want to buy your products.
Therefore, you will at least need a website and ideally a checkout in order to sell your products if you’re going to capitalize on the traction you build via Instagram. You should make sure this uses a consistent branding with the same name and logo as your social accounts. This way, you’ll also be able to engage with the same audience between channels and ensure that you are on their radar. The worst thing you can do is to be forgotten for months at a time. Remember: the aim with social media marketing is to be everywhere.
But at the same time, you can also use your website to promote your Instagram, thereby cross-pollinating the two. One great way to do this is by installing a widget on your website which will show your Instagram feed in the sidebar on every page. This way, people who enjoy reading your website regularly will be prompted to check out your Instagram and will be able to see precisely the kind of thing you post there.
Linking your social accounts is a good idea too. You can do this automatically with Facebook, seeing as Facebook actually owns Instagram. But you can also automatically post your Instagram posts to Twitter and other platforms using tools like IFTTT (If This Then That – IFTTT). This allows you to create relationships so that posting with a certain hashtag for example will automatically post your Instagram images and text to other accounts.
Again, this cross-pollination means that anyone who adds you onone account is more likely to see you on others – and therefore more likely to follow you in multiple places and increase their engagement over time. This also maximizes your output on each platform, while minimizing the amount of content you need to create.
You can even try sharing short snippets from YouTube videos on your Instagram if you have an account!
How will 5G change the way we interact on social media?
Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not clairvoyant, but we can usually look at certain current trends and predict which will have staying power. We can also look at emerging technology and how it can be used to further our marketing mission.
In this report, we will be looking at what has happened in 2018 and how it will affect 2019,and How 5G will affect and increase connectivity with a variety of devices far beyond smartphones that could mean that hardware such as augmented reality smart glasses and mobile devices , in the spirit of 5G structured readied home could be used more widely .
As a result, social media marketing can move away from conventional responsive design, with the goal of creating more participative visual content with some sort of more graphic capabilities to explore and use. . We will also look at the trends in tech, search engines, and technology and automation.
Top Trends since 2019
Live video has become increasingly popular. Seeing is believing for a target audience. They also like to feel as though they know the businesses that they are dealing with, and that they are run by real people who are not just out to make money. Looking inside the business and looking into product creation are just a few of the ways to build a relationship with your audience.
Chatbots are being used more and more to open and maintain a dialogue with customers, and deliver valuable marketing information.
Facebook Messenger got a much-needed overhaul and marketing push. It is now a much more convenient tool and a handy chatbot if you set it up correctly to respond to trigger words.
Facebook lead ads can be one of the fastest ways to grow your email marketing list - provided that you use attractive images, write a good ad, and automate the process of adding the new names to your list to save time.
Everyone loves a good story. Using storytelling in marketing offers a structure people are familiar with and leads to satisfied customers getting a vision of living happily ever after.
Influencer marketing is growing in popularity as more marketers try to connect with their target audience. Influencers with a large number of active followers could be the gateway to a lot more traffic and profits. Even if you pay the influencer to post your content to their followers, the return on investment can be considerable.
Small business owners are catching on to the wonders of re-marketing. Facebook pixels are easier than ever to use to track customers from your site and try to convert them from browsers into buyers. Some marketers report a conversion rate as high as 75%. The secret? More customized, varied content, rather than the same messaging they have already seen and acted upon.
The most recent Google algorithm (formula) change hit on August 1, 2018. Google states that it was intended to give credit to worthy sites that were not getting as much attention as they deserved. While it still looks like a lot of Wikipedia, there have been some changes in placements. As always, the best way to optimize your content is to write naturally.
There will be a couple of changes coming up that will affect sites in 2019, and which are worth paying attention to. Let's look at the landscape for 2020 next.
