Atrract Attention with Google My Business Posts

 Attract Attention with GMB Posts

Consider your GMB posts the same way you do “social media posts” that show up in your GMB listing on Google searches.

Your GMB posts will drive more leads to your website by sharing special offers, fresh content, or special events etc. Don’t forget to include an image to capture even more attention.

 

 Attract Attention with GMB Posts

 Consider your GMB posts the same way you do “social media posts” that show up in your GMB listing on Google searches.

Your GMB posts will drive more leads to your website by sharing special offers, fresh content, or special events etc. Don’t forget to include an image to capture even more attention.

 7 GMB Tips that Attract Customers   

 

If you operate a business out of your home, or you own a store or shop, your Google My Business listing is an effective and very powerful way to publicize your business in the local community, and drive new customers to your door.

Once Google understands more about your business, they can help match you with various search queries of which the most valuable of these is for you to receive a prominent listing in Google’s 3-Pack.

 

In the above example, for instance, you can see that if you were searching for spray foam contractors, in the lower peninsula of Michigan, you’d probably come across a result like this:

 

By far, Retrofoam of Michigan would get the nod. Why?

·         Even though they’re second, the first result doesn’t have any stars or reviews.

·         They have more stars and reviews than the third option.

·         They have business hours posted, unlike the first result.

·         If I moved to Michigan, they’d be the closest to me (proximity matters in a lot of local searches).

 

Now that you understand GMB fundamentals, here are seven surefire tips you can follow that will help you attract new customers.

 

1.    Complete Your Business Information

 

If operate a local business, keep your business name, address, phone number, hours of operation, and business category at the very least – updated. Nothing will turn a customer against you then them trying to locate you and not being successful.

 

2.    You Can Now Add Business Descriptions

 

Previously on GMB, the only noteworthy way to tell Google and searchers about your business was through the Google My Business Category list of which there are over 2,300 options.

 

Unfortunately, that doesn’t always give enough information especially if you’re in a niche business. Descriptions will also improve your search rankings in Google.

 

3.    Upload More (Better) Images

 

This comes straight from Google: “Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their website than businesses that don’t have photos.” If you want potential customers to visit your location, rather than your competitors, add some photos to grab their attention.

 

4.    Respond to All Reviews

 

The reviews on your GMB page can be a deciding factor in whether or not a buyer engages with your brand. When making a purchase decision, people look to others for their opinions and personal experiences.

 

Here are some statistics about local consumer reviews:

 

·         97% of consumers looked online for local businesses in 2017

·         85% of consumers trust online reviews as much as personal recommendations

·         Positive reviews make 73% of consumers trust a local business more

·         68% of consumers left a local business review when asked

·         30% of consumers say they’ve judged a business based on its responses to reviews

 

Google My business - Series 

5.    Use Your Posts to Promote Events, Offers, & Content

Before Google Posts, if you wanted to share your content, you had to do it on your website and social platforms. Now, you can have your content show up on Google Search and Google maps in your business’ knowledge panel. So, what kind of content am I talking about?

 

• Blog articles
• Company news
• eBook downloads
• Upcoming events
• Special offers
• Product promotion

 

6.    Upload Videos

There is no better way to attract, engage, and communicate with your customers and prospects than through video. It’s powerful and you can use it to leverage your business via your GMB listing.

 

7.    Become a Google Guide

Just like on Amazon, Google Maps now lets consumers ask questions. Anyone can ask a question about a business on their listing, and anyone can answer those questions. Frequent answerers become “Guides,” with different badges and milestones depending on how many questions they answer and useful information they provide.

So, become a Google Guide so you can answer questions people ask about your business. These answers will show up in your Google My Business listing, and potentially even your Maps and Search results.