Local business profiles like Google My Business, Yelp, and Facebook are now sending the majority of leads to small businesses due to the on-going crisis.
According to research from BrightLocal, 93% of consumers now search online first before using a local business.
There are TWO BIG REASONS why local profiles MUST be well optimized with LOTS of five-star reviews in 2021.
Reason #1. Google, Yelp, and Facebook Only Send Traffic to Highly Rated Local Profiles Now
According to Google, businesses with an optimized GMB profile and positive reviews receive 82% more requests for directions and 65% more clicks to their websites!Plus, Google only showcases the top three GMB listings for local keyword searches like “plumbers near me.” Ranking in the ‘Google 3 Pack’ requires having the most 5 star reviews and an optimized profile.
Reason #2. Customers Simply Won’t Trust a Business with Low or Negative Online Reviews Anymore
Almost everyone has a smartphone and can perform a simple Google search.
“Prospective customers will read an average of 10 online reviews before they feel they can trust
a local business” - Bright Local
"Every additional one-star Yelp rating causes an increase in the business’s
revenue as high as 9%"
- Harvard Business Review
“A .01 star increase in a brand’s average rating can increase conversion rate by 25%” - StreetFight
That’s
why the online reputation management services market is estimated to be worth
$410.71 million dollars according to ReportLinker.
Businesses
must fully embrace online marketing to survive, and having a stellar online
reputation is 100% necessary.
By just grabbing a tiny slice of this booming industry you’ll...will need Google My Business
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