Google My Business 3.0 Training Guide - Preview

Google My Business 3.0 training guide   -  Preview 

A local search phrase includes keywords like “near me,” or a specific location like a city, district, or address. For local searches, Google no longer gives websites the prime real estate. Right beneath the ads, at the top, you do not see the top SERPs. You see the top local business listings. And that is a big deal.

Local searches have become a qualified step in the buyer’s journey. Most of the time, consumers that look for more product information on their phone end with a local Google search.

Google My Business 3 training  Guide 

A whopping 82% of smartphone shoppers make a “near me” or local search before deciding on a business. You do not want to miss out on more than 8 out of 10 potential customers. Together with Google Ads for local businesses, this helps you cash in on local searches. And that is not the only benefit.

Knowledge Panel for Branded Searches

With a Google My Business listing, a “knowledge panel” for your business will show up on the right side of the search results for branded or relevant searches.

You can see the same summary of your business available on Google Maps. Your address, average rating, business hours, directions, and some general business information.

If competitors are running ads against your business name, the knowledge panel can be a great way to grab the attention of potential customers instantly. The panel helps draw their attention away from Google ads directly below the search bar, to your business.

Features of Google My Business

What does Google My Business offer business owners? Here is a few of the most popular features:

Insights: Google’s dashboard provides key investigates customer activity and interaction, allowing businesses to learn what is working—and what is not—on their listing. In addition, it can help them understand their community better as they target new customers. How did searchers find your business? Where did they come from? How are your photos performing? Google My Business insights highlight the answers to these questions and helps businesses optimize and improve over time.

Posts: Easily post custom updates and offers on your local listing, inviting customers to make return visits and engage further with your business. Updates can be made anytime from your phone, tablet, or computer for on-the-go maintenance. Not sure what to post about? Try a few ideas we know customers will love, like limited-time offers, contest promotions, and partnership announcements.

Bookings: Allow customers to schedule an appointment or book services directly from your listing with a simple click. Integrated scheduling partners help you easily organize, track, and manage your bookings in one place.

Review Management: Did you know? 91% of consumers read online reviews, and 84% of people trust reviews as much as personal recommendations from friends. Online, reviews are everything. Engage customers in two-way communications as you receive and respond to reviews.

Q&A: Respond to customers’ direct questions about your business and pin frequently asked inquiries for easy viewing.

Photos: Strong visuals are crucial for good first impressions—and they are key to a more well-clicked business listing. Google My Business allows you to upload your best photos and videos to entice customers to visit you.

Accuracy Across the Web: Google is Google. It powers so much of the internet, and many third-party sites use Google for their info. Meaning, the business info you post on your Google My Business listing helps disseminate consistent and accurate info about your business across the web.

Research shows that 60% of consumers have searched for a business at least six times in the last year. So if your business checks these initial boxes, Google My Business could help you become a more accurately represented, visible, and visited business. Ready to set up your GMB listing? Let’s walk through the process step-by-step. Read further to learn how to create, verify, and optimize your Google My Business listing.