Google My Business (GMB) is an essential tool for businesses today and for the future.
Although Google My Business has been around for a long time, it has grown in its importance as more users use search engines to find information about a local business, even more so during the COVID-19 pandemic.
Here is an excellent opportunity to learn how to use Google My Business to generate trust with your customers, increase customer expansion for your business, and help companies’ cash upon more ROI.
Google My Business is a powerful tool that can transform how you drive customers to your local brick and mortar business and further develop trust with new and existing customers.
If you have not claimed your business and/or optimized your profile recently on Google, there is no better time than the present.
• It has been reported that 46% of all Google searches are looking for local information. Many of those searches result in, “Zero-Click Searches”.
• Research shows that 92% of online buyers like to compare brands online before buying something. And most of them head to Google Search to find businesses they would like to purchase from.
• Additionally, 49% of all Google My Business listings get more than 1000 searches every month, while 96% of the listings are seen 25 times per month, at least.
• 56% of the people who see your GMB listing will click through to your website, while another 24% will call your business directly.
That is great news for businesses that want to survive and thrive despite the challenging economic conditions.
In 2019 , Laura Maya has published the report - Google My Business Edition 2.0 - since Covid 19 Pandemics , the rules has changed for most businesses , and typically Online Business and many ecommerce sites are intensifying their activities online and serving as a catalyst for smaller grocer, brick and mortar companies to venture into the ecommerce world
Online procurement , online consumption of digital goods and services have risen substantially and will continue to grow at record-setting rates, providing new disruption yet also bring new opportunities for traditional businesses to kick off new online marketplaces and and online business models to thrive. The Sharing economy has also suffered economical setback but the concept lives on , yet new startups will thrive again with new business ideas and the covid19 is itself another big disruptor invoking new ideas to the economy
Truly , Covid-19 has led consumers to alter their spending habits. Consumers start to trend with health matters concern and stockpiled basic necessities looking for value ,making comparisons online for features and competitive pricing And, in record numbers, they started buying online , in general consumers has increased their online spending , and many did geolocation research on companies location and data before making visits to place order purchases for products and services that may not be available online
According to Google research data - “businesses which continuously keep updating photos on their listings tend to receive 42% more requests for directions on Google Maps. They also get 35% more clicks through to their websites
And despite these advantages, 56% of local stores are yet to claim their local listing on Google.
Ensure that your business is listed on Google MY Business with a consistent name, address, and phone number.
The above trend suggests that more consumers are looking for local businesses. So, if you haven’t optimized your business for Google local search, you are failing to take advantage of this significant opportunity.
This updated guide will discuss why your Google My Business listings are important for your local SEO strategy, as well as the process of creating and optimizing your listing and all the answers about utilizing this platform.
( leading ebookstore - Laura Maya - ibooks ,googleplaybooks )
All in all, it is jam loaded with information on how you can increase your visibility on Google and rank higher and drive more customers to your business.
It covers some of the following important features including :
• What is the importance and benefits of having a Google My Business Listing in present times?
• Important Google My Business Covid-19 Updates – changes done by Google during the pandemic.
• AN overview of Latest and awesome new Google My Business Features for your Business
• Google My Business Technical Set up Guide covering all How To’s – step by step
Google My Business complements your existing website by giving your business a public identity and presence with a listing on Google, the most popular search engine in the world.
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