How do you use hashtags effectively in social media marketing?

 Why Using Too Many Hashtags Is Annoying And Doesn't Help You

When properly used, hashtags help users to find related content quickly. Hashtags help raise visibility as well as boost one’s social shares. However, when inappropriately used, they can impact one’s credibility on social media negatively. This directly decreases your social activity.

When the sign is used in front of a post, it categorizes it and essentially creating a hyperlink to the word. The good and bad thing about this is that one can place the sign to any single word or a group of words consequently becoming a handy tool for joining heated conversations, collecting pictures at events and even marketing. It has become clear that most people are using this feature regardless of age, but the unfortunate thing is there are people out there who don’t know how many is enough and as a result, they are committing a social media crime; over hashtagging!

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Over-hashtagging implies you are using too many hashtags in a single post. Usually, one is supposed to use 2 to 3 short hashtags or one long hashtag, any number above this means you are overdoing it. The principal purpose of a hashtag is to tag the post so as they can be put together around a certain event or subject and be searched. Therefore just because you can use them doesn’t mean that you should. Too many hashtags increase the chances of getting hashtag hijacked. Someone might use your hashtag regardless of the fact that their content may not have anything to do with your post’s subject. Thus it is important to use them if they are relevant to your post and remember to keep them minimal.

Why Over-Hashtagging Is Bad

• It distracts from the key message or post

• They make a post look like spam

• Makes a post look sloppy

• They use up your character considering there is character limit

• It makes one look like an amateur at it shows that you just don’t understand the hashtag concept

Using too many hashtags on your post make your content senseless. Breaking up words at every step makes it hard for people to follow what you are passing on. A lot of hashtags overpowers a post’s content. As soon as your follows see too many hashtags, they tend to lose interest. You do not want readers to get lost in the sea of number signs and words, so be smart when it comes to hashtagging. In case you are worried that you are almost reaching a point of overkill, consider using none at all.