How to Add Influencer Marketing to Your Marketing Strategy

 How to Add Influencer Marketing to Your Marketing Strategy

In today’s ultra-competitive marketplace, your business should ideally have, and follow, a marketing strategy which in practical terms can serve as the foundation that supports all of your marketing plans.

An all-inclusive marketing strategy combines all of your marketing goals into one comprehensive plan. In order for that to happen, your marketing strategy should be drawn from market research and focus on the right product mix, in order to achieve the maximum profit potential and sustain your business.

With influencer marketing steadily assuming its place as a driver of major growth, it too should be included with, and added to, your overall marketing strategy in your organization.

However, like any marketing tactic, an influencer program takes deliberate targeting and planning. The following four tips will help you do just that.

1. Research

Just like any strategy, research is the first step.

Choose the network you want to focus on first. You can always expand to other networks later but if you’re just starting out, stick with one. Ideally, your brand should already have a presence on this network or be looking to expand into it. Demographics vary on each network.

The industry you’re in also matters. Beauty and fashion brands shine on Instagram and YouTube. The video game industry dominates on Twitter.

During your research phase, look into the type of influencers you’re interested in. Are you going for celebrities with massive followings? Or micro-influencers with less than 2000 followers? Perhaps something in between, in the 5–10K follower range, is more your preference.

Whatever you decide to focus on will determine your budget.

Compensation varies wildly, too, so be sure to look at common rates for those influencer types. Micro-influencers tend to be focused on a few topics and accept products, while others work independently or may be represented by an agency or network.

2. Set a Budget and Determine Compensation

Now that you have some idea of what to pay, if you’re paying, you need to create your budget.

Be sure to also factor in time for planning, executing and reviewing your strategy. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. It will involve careful monitoring and follow up.

Unlike a more automated ad strategy, influencers are human and frequently balance multiple partnerships, so some may fall behind in their commitments to post on time or make errors in your requested tags or calls to action. You will need to have the time to be more hands-on with these relationships in order to cultivate them, and refine your approach through trial and error about what works and what doesn’t in your niche.

For brands that need a wider pool of influencers, hiring an influencer marketing agency who will do the research and coordination for you is a good bet.

3. Decide on Goals and Message

The two most common reasons for using influencer marketing are to elevate brand awareness and increase sales.

However, instead of setting these broad targets as your two goals, it will be more effective to kick off on your strategy by honing in on what your brand’s needs are. For instance, do you want to increase your customer base in a younger demographic, or are you aiming to expand into a new user group with a new product?

Your message is just as important as your goal. While you don’t want to stifle an influencer’s creativity and uniqueness, you also don’t want them to post about something unrelated to your campaign.

Determine how you want to structure this campaign and message so you can stick to it later on.

4. Find Your Influencers and Contact Them

With a plan set around your network, goals, as well as what types of influencers you want to target, now it’s time to go back to researching and actually finding the right influencers to work with.

During this research, use the following questions as guidelines:

• Does your (targeted) influencer already post about similar things that relate to your product or service? For example, if you’re a restaurant and you want to promote a new menu, you should be looking for influencers who regularly post about dining out and the food they eat.
• Are they legit? This means scrolling through their feed and clicking through on posts. A poor engagement ratio to follower count and spam-like comments are signs of a fraudulent account.
• Have they worked with similar brands like yours before? Depending on what type of influencer you’re looking for, a seasoned one will be able to show you a press kit that contains a portfolio of their work. The more you invest in an influencer, the more you’ll want to evaluate them.

Next, determine how you will reach out to them.

For micro influencers, you could reach out directly in a private message on the same platform. For more established ones, click around their profile and they may list contact information for business inquiries in their bio. They may also link a website that denotes brand partnerships.

From a practical standpoint, setting up an influencer campaign is the same as most marketing campaigns:

· Research

· Set a budget

· Determine goals

· Find your influencers and evaluate them.

What is a webinar useful for?

 Did you know that webinars are being ranked consistently by experts around the web as one of the top ways to present information? The webinar has become such a model to success partly because it is (kind of) new and partly because the way webinars are designed promote good communication between speaker and listeners.

There are thousands of people out there that are turning webinars into actual revenue for them, increasing their customer base, building marketing and email lists and in general, increasing their success by using webinars. In this report, you’ll learn everything you need to know to be successful with webinars in seven easy steps.

Step One: Choose a Platform

The first step is choosing a platform to host your webinar on. This has to be done before anything else because the equipment that you set up and the type of presentation that you prepare will all depend upon the limitations of the platform that you choose. For example, you can’t get a webcam for your webinar if your platform doesn’t support live video streaming.

The best way to choose a platform is to look at all of the features that the most popular applications offer. Some of these include the ability to stream video, screen sharing, statistics tracking and reporting, chat rooms, mobile access to the seminar and much more. Decide which features you absolutely need and then decide what your budget is. Then you can begin weeding out platforms that don’t meet your needs.

(Available on Kindle - GooglePlaybook)

If you need a starting point, some of the most popular webinar platforms on the market right now include WebEx by Cisco, GoToWebinar, ClickWebinar and AnyTalk. There are also budget platforms that cost nothing at all to use but are limited because they aren’t really set up for webinars, but can be used as such with the elimination of many of the standard webinar features. These include Skype and Google Meet

Step Two: Gather Your Equipment

You are going to need some equipment if you want to host a webinar. These vital pieces of hardware will allow you to make your webinar run smoothly and look professional while you are conducting it. Let’s go through the required equipment list piece-by-piece in order from most important to least.

Your Computer: You need a good computer if you are going to host a webinar. You don’t necessarily need to run out and buy a new, state-of-the-art computer intended for graphic intensive business applications unless your own computer performs very poorly.

What you need to make sure of are things like CPU speed and multiple cores – a quad core at the minimum. You also need a sufficient amount of RAM, with 4 GB being the absolute minimum and you’ll want to make sure that you have a solid soundcard, video card and Ethernet port on your computer.

Your Internet Connection: This one has just a couple of very specific requirements: you need to have a wired connection, not a Wi-Fi connection, and you need to have a lot of upload and download speed. 10 Mb connections are the starting point for running webinars.

Your Webcam: If you plan to use streaming video during your webinar, you are going to need a good HD webcam that sends out a professional video feed to your attendees. Anything less than HD is considered unprofessional in this day and age.

Your Microphone: A good USB microphone that has the quality that you want for a webinar (for about $100) is the Blue Yeti. However, there are other choices too. Get a really good microphone though that sends out a very clear, very professional audio stream. Don’t rely on your laptop microphone or a cheap USB mic.

Step Three: Plan Your Presentation

Your next step in the process will be to plan your presentation. This can be challenging if you have never hosted a webinar before. However, if you follow these steps you will have a presentation that is worth presenting on launch day.

1. Decide upon a topic: You need to know what you are going to present if you want to proceed with preparation. It should be something that you know about and can be regarded as an “expert” in as well as something that people want to learn and will allow you to pair with a monetization model.

2. Decide what multimedia you need: You want to have some slides prepared or any other multimedia that helps you make your point. Create all of your multimedia well in advance so that you have time to practice with it.

3. Become familiar with your platform: You need to make sure that you know your platform very well, which means that you need to practice with it, play with it and especially, conduct test runs with your webinar. Read all of the tutorials for using the webinar platform and make sure that you are using it to its full potential.

4. Write a script: You’ll need a script to follow, with your slides or other multimedia factored into it. This doesn’t necessarily have to be followed completely but it will give you a framework to lean on to make sure you don’t get lost during your presentation.

5. Record Yourself: Make sure that you are recording yourself doing practice webinars so that you can see how you appear to others. Getting some friends or colleagues to watch your webinar and give you tips for improvement wouldn’t go amiss either.

Step Four: Promote Your Webinar

Now, we’re going to discuss promoting your webinar. Promotion is one of the most important aspects of hosting a webinar because there is very little point in holding one if you only have a handful of attendees. Here are some strategies that will help you promote your webinar better.

• Always be Promoting: You can promote your webinar a thousand different ways in your life. You can add a link to your registration page in your email signature, you can go to all of the forums you frequent and change your forum signature to include a link (which makes all of your past posts carry the same registration link) and many other creative ways to advertise your upcoming webinar.

• Start Early: You should have been building your email list for months or years before your webinar preparation, but in case you didn’t, start getting email addresses and sending out reminders for registration as early as you can.

• Promote Often: Once you have an email list, begin promoting your webinar often. Make sure that you remind people at least three times in the final week or two leading up to your webinar. Most attendees register within the final 10 days of a webinar release and you want to give them every opportunity possible to get their name on the list.

• Use Other Avenues: You don’t have to just use email to promote your webinar. Use everything you can think of, from email signatures to social media, including forum profiles, which have the advantage of updating every post you have ever made on that forum with your new registration link.

Step Five: Decide Upon a Monetization Model

The fifth step is deciding how you are going to monetize your webinar. There are a lot of options out there and each webinar is unique so it is impossible to recommend a specific one. However, there are two basic ways that people make money from their webinars.

• Charging for Them: The first way that people make money from webinars is by simply charging admission for them. This may or not be the model for you, but keep in mind when you are just beginning to do webinars, it will be hard enough to get people to attend your webinar for free until you build up a fan base. You are going to make it 100 times harder for yourself if you start out by charging – unless you truly have something special to share.

• Other Revenue Streams: Just because you don’t charge for admission doesn’t mean that you can’t make money from your webinar. There are actually hundreds of ways that you can make money from hosting a webinar that have nothing to do with charging people to attend. Here are a few of the options that you have:

· Publish an eBook and promote it during your webinar

· Take your eBook and combine it with audio and video content and create a “course” worth hundreds of dollars

· Promote someone else’s product on your webinar and get a commission

· Include Amazon affiliate links to products that people need to host a webinar and then hold a webinar on how to hold a webinar.

Step Six: Conduct a Dress Rehearsal (and Promote Some More)

Your next step is to do a dress rehearsal the day of, or the day before, your webinar launch. This is a very important step because it allows you to work out all of the kinks that you will undoubtedly face when you are presenting. Doing the webinar the day before allows you to simulate the same conditions (such as time of day) when you will be holding your real webinar and can help in many other ways as well.

• You will be able to make sure that all of your technology is correctly plugged in and working

• You will go through your slides and find out if there is anything missing, anything that you haven’t timed correctly or slides that need to be edited because they are wrong somehow.

• You will be able to relax more in your actual webinar because you know that you have already gone through it once and were able to get through it.

• You can feel at ease no matter how many problems there were with the dress rehearsal because any theater geek will tell you that a bad dress rehearsal means a perfect performance.

You also need to promote your webinar some more at this point. Most people sign up in the final week of the webinar, so you want to make sure to send out emails, even if you only have a day or two remaining until your webinar begins. Give people every opportunity to register at the last moment if you have empty slots and in fact, discount your admission price (if you are charging admission) by 75% or more during the last few days and fill those slots. Getting a little money for those “seats” is better than getting no money for them.

Step Seven: Host Your Webinar

Finally, you can host your webinar. On launch day, make sure that start getting ready about an hour before. You don’t want to be coming in from work at the last minute and sit down to do your webinar. You need to have some time to acclimate to your session and prepare so that you can release that feeling of pressure.

Have a great time hosting your webinar! Remember to smile and present your information with confidence. People need to feel as if you are an expert in whatever topic you are presenting and that you completely believe in whatever you are teaching. Follow your script at first and then explain things further when the opportunity arises. You can always come back to your script if you get lost.

Make sure that you take questions from your audience at some point. Remember, one of the reasons that people attend webinars is that they think that they will have an opportunity to ask questions of the presenter.

What are some low-cost business ideas suitable for a newbie entrepreneur?

 Print on Demand is a marvelous concept. On the one side you have the retailer who has to do the creative side of things and on the other side you have the supplier who does everything else.

Are you the sort of person that has good ideas for products? Do you think ‘that would look great on a t shirt’ ? Do you think of yourself as someone that knows what looks good and what doesn’t? Then this might be the ideal business for you.

The Print on Demand business is the ideal project to get somebody who is unhappy in their current situation started on the road to having their own business full time. To use a term I have heard quite a lot in recent times - it is ‘The ideal side hustle’. I say a side hustle because there are so many people that dream of quitting their day job and see starting a business in their spare time as the way out. Most people don’t ever find their way out and some end up swapping to something that still feels like a job but with more hours and more worry. This is different gravy.

Print on Demand is different because

1. It is very easy to produce a product

2. There doesn’t need to be any financial investment to get started

3. There is no stockholding to worry about

4. No premises needed

5. No staff to pay

6. You can have your own business up and running in 24 hours

Those were not the seven steps. Just a different list of seven reasons to think about getting involved in the Print On Demand business. You have to list in sevens. That is marketing 101.

So, onwards and upwards. Let us get on to the seven steps to get your Print on Demand business up and running. Here we go.

STEP ONE - FIND YOUR NICHE

The Print on Demand business model is based on peoples affinity with something. A sport, a pastime, their dog , their family - it can be any number of things as long as it is relatable to their lives. If you want to sell somebody a t shirt with a slogan on it then that person must have reason to want to buy it. He must see something in the words that corresponds to something he recognises as part of what he has some passion for or interest in.

Your first job is to choose a niche that many people relate so that any designs you come up with later have a specific audience. It needs to be specific because the more specific people’s interest is the more likely they are to buy your product. For example people who like football are more likely to buy a t shirt with the team they follow on it than a design about the subject of football in general. Another example is that people who like dogs are more likely to buy something that relates to a particular breed than just dogs in general.

It helps if you are interested in the subject too because you might come up with some good ideas if you understand the niche properly and thoroughly. It is not compulsory though because you can easily research what sort of things are selling in the niche and come up with your own version of the winners. Search the term on Pinterest and you will see what I mean.

STEP TWO - FIND YOUR AUDIENCE

If you have chosen your niche well then there will be communities of like minded people dotted all over the internet showing enthusiasm and passion for the interest you have in mind for your business. You need to go out and find them in forums and on Reddit, Instagram and Facebook. Go anywhere your intuition tells you they might be and study what is going on. Read and absorb what they talking about and give yourself the best chance of coming up with something that is currently relatable to them. You have to design a product to match these people’s passion and it be good enough for them to dust their wallet off and give you some cash. It could be sentiment or it could be humour. You need to gauge what is required.

STEP THREE - CREATE YOUR DESIGN

Creating good designs used to be a problem. I certainly used to feel compelled to pay somebody with graphic design skills to do my designs for me as I didn’t feel I was very artistic. Luckily things have moved on and technology has made it very simple to come up with something that looks good. Also it took me a while to realise that sometimes simple designs sell better than complicated ones.

You don’t have to be a wizard on Photoshop anymore to have a successful design. There are simpler programmes you can use on your computer and even simpler apps you can use on your smartphone or ipad if you have one.

You can see in the picture a screenshot from my Iphone in which I have literally thought of a slogan I believed was worth a try and typed it into my app. The app has a selection of templates and arranges the words for you in lots of different aesthetically pleasing formats so that it couldn’t be easier to come up with something eye catching.

The chequered background is essential and is a sign that the image has a transparent background which is necessary to print your design onto any product. Honestly , that was two minutes work and I can add that design to 20 different types of product if it works when I test it. I added it straight from my phone to Google Drive and now I can use on all my devices wherever I am. I can make a product while I am on the train if I want to.

STEP FOUR - FIND A SUPPLIER

There is no shortage of Print on Demand suppliers. Choosing your first supplier might actually be the task that takes you the longest time in this process. There is a lot to consider here. Your selling price and profit will depend on the base price you work off from your supplier so it is essential to be working with a good start price. The one drawback with Print on Demand is that the uniqueness of your design and the flexibility needed to produce one t shirt or one mug makes it necessary to charge a bit more. So comparing different suppliers base prices is really important. I do a spreadsheet to work out who is cheaper for what.

You should also research their reputation where possible because you want the quickest possible turnaround on your order. When your customer pays you cannot keep them waiting too long as you don’t want to be fielding complaints and refund requests.

If it is your intention to list your products in third party marketplaces like Amazon or Etsy then you should look for a supplier that has an online integration already in place so that you can avoid the task of passing orders and money on to them when it can all be done nice and simply without you having to lift a finger.

You will probably have in mind what types of products you want to sell by now. If you decide you just want to sell clothing then choose a supplier that majors in T shirts Hoodies and vests you will probably find they have a better base price. If you decide to sell a bit of everything maybe mix it up and get two or three suppliers. The good thing is it doesn’t matter because you will never owe them any money because your orders are paid by your customers directly.

STEP FIVE - PRODUCT SET UP

Each of you suppliers will have their own system for applying your design to their product. Not only that but their system will take your design add it to one of their products and create not only a picture of it but also provide templates for you to fill out with a description and price. In a few minutes you are out the other end with a great picture of your product on it’s own unique sales page. You can do this as many times as you like on as many products as you like and there is no cost to you. Make just one product or make yourself a shop full it is entirely your decision.

It is a very easy system to use. It the picture below you can see a transparent image being added to a coffee mug mock up.

Once you have your sales page then you are ready to start selling.

STEP SIX - SELLING YOUR PRODUCT

As with anything else online just because you have a sales page doesn’t mean anyone will ever visit it. Shops on the internet can be compared to physical shops. If you were thinking of opening a physical shop you wouldn’t open one at the top of Mount Everest you would want one somewhere that had lots of people around all day. Having a sales page can be like being at the top of a mountain. Nobody will come and visit just because you have a page. You need a page that people are going to look at and not one of the millions of pages that nobody ever looks at.

There are several ways to get people to come and look at your page. You could join some of the groups of people that you researched in Step One and make some posts as part of their community. You can set up your own ecommerce store and link to the sales pages your supplier has created for you. You can pay for advertising to get people to your sales pages. That is obviously the fastest route but you will obviously have to spend a little bit of money. The plus here is that you will see if your design works much quicker than the other methods. You can add your products to bigger marketplaces like Amazon and Etsy that have a large volume of traffic that you can feed off.

All the above will work to some degree. You will need a Facebook Page for the niche if you decide to advertise on Facebook.

Don’t stop when you have a good design make sure you get it in front on people

STEP SEVEN - ENHANCE THE PROCESS

When you have got comfortable with the process you need to keep thinking of ways to improve what you doing and making yourself more profitable. The more you design the better you become and recognising what will work in a market and what will be a flop.

Make better mock up designs for any images you use in advertising. The supplier mock ups on the sales pages are rarely good enough to work well in an advertisement.

When you have got your basic system set up and have got a few sales under your belt you can tweak the system a bit and try to get your order values up with some upsells or cross-sells. Some of the supplier systems will offer the opportunity to offer a second product at a discount as your customer checks out. This can be really helpful if successful particularly if you have had to pay for advertising. The extra revenue from the second item can be helpful to offset the cost of advertising.

You should take advantage of the people that have shown an interest even if they haven’t bought anything by placing a pixel on your page that records the identity of your visitors. You then advertise to these people as a set of people that are more likely to become buyers than people yet to show an interest.

You should also make use of the email addresses of anybody that buys from you. As you create new products or designs then these are the first people you should let know. Dropping previous customers an email with any offers is probably the most likely way to get an order of them all.

CONCLUSION

The Print on Demand business is something that anybody can do very simply. It can be set up and running in no time. You can do it in your spare time. You can do it with hardly any investment. You don’t need any special skills. There is no pressure. It is difficult to lose money. Your supplier does all the heavy lifting for you.

You just need one good design and to deliver the traffic to the sales page.

Surviving Disruption Re-Inventing To Transform Your Business

 Surviving Disruption Re-Inventing To Transform Your Business

Disrupt ,Reinvent , Transform and Innovate.. How is it Possible to stay ahead … or Can we change the Game !
Given this time of rapid global change ,it is important that all individuals works to address new innovation and seize new opportunities happening every day , anywhere .
Business in the developed world has progressively move into a new era where new technologies and funding possibilities are driving disruptive trends creating a new look into the sharing economy and revolutionize the ways innovators manage new ideas in implementation and manufacturing .
From the popular crowdfunding financial services like Kickstarter, office space sharing through PivotDesk , transport service rendered by Uber , educational services on Skillshare , childcare and household assistance through co-ops such as Taskrabbit and more localized services like Rapid Prototyping incubation centers , F&B delivering platform and even bicycle sharing services , the sharing economy is now very much acceptable to most empowered consumers for many sectors.

The new frugal innovative business concept behind the sharing economy provides a way to use an asset less expensively or with frugality than has ever been possible before and yet allow service providers to gain some incremental income from customer's service purchase and benefits the customers who also gain from being able to access to product and services that they require when they need them without the burden of owning them.

This new emergence of peer-to-peer sharing companies such as Airbnb, Mobike and Uber has been one of the more intriguing developments in recent years both for online web development but also in this new sharing economy. They have brought on the overhauling the traditional concept of business versus consumer by enabling users to offer up their assets like their apartments, cars or teaching skills in return for monetary gains .

Out with the Old , In with the New
But it could mean bad news for most traditional businesses that fail to transform or reinvent to adapt . The sharing economy are creating new economic value and disrupting current established industry players. There is a gradual shift occurring and I believe all industries will be or are already being affected by this change

The understanding and practice of disruptive innovation should be taken as a priority –as market leaders must believe newly developed product or services eventually will displaces established competitors–should be under every marketing leader's agenda.
One rule stand above the rest , and if you want to survive , - you must embrace for change to Disrupt , Reinvent , Transform and Innovate

Ignoring this basic belief could make your company the next diminishing service provider . Businesses need to rev up their innovation engines quickly because they are losing market share and brand security with each passing day

This book will provide a fresh perspective on innovation and change , identifying and gauging how fast innovation model will be adopted and understand the psychology of business disruption and explain just how to reinvent concepts and ideas from the start but ways to continuously meet today's constantly challenging market's competitive environment . Beside it will provide insight on Crowdfunding which offer new avenues for funding new products or startups and the ease of using such platforms to getting new business financially sound and readied for their venture which could also be attached with a steep learning curve.

Many startup ventures may find themselves caught into unfamiliar territories without the real knowledge of choosing a platform, crafting a pitch and attracting investors

Understand what is disruption, as opportunities lies beneath and will surface when your are already ready with a mindset to handle the disruption onslaught and will be able to dentify the type of disruption and turn them into new opportunities

What is the quickest way to increase Instagram followers?

 You probably heard the phrase "It's a marathon, not a sprint" applied to a wide range of situations.

A Short sprint does not help to gain you longterm followers

Anything that requires some sort of long-term commitment and devotion to excellence and quality over time is a fair game, as far as the saying is concerned. Make no mistake, great relationships require that you stick to somebody regardless of what you feel.

Maybe you woke up on the wrong side of the bed, they're not all that nice to you, there are all sorts of things going on around you that can affect your relationship. Despite all of that, whether these threats come from inside or outside, you have to stick to it: this is commitment. This is all about dedication and seeing something all the way through, from the beginning through the middle to the end. Instagram marketing is one of these things.

It's easy to get tricked into thinking that marketing success simply boils down to getting the right kind of software to do the right kind of job; to produce the right kind of outcomes for the right kind of people at the right time, at the right place. How awesome the world would be if things were that easy. Unfortunately, the world is not some sort of height of sales page, it is the real world. Just like anything that is real, there are all sorts of complications out there and the consequences that you really need to be mindful. Otherwise, it's too easy to fall into a mindset that things should be quick, easy and convenient.

Anything that is worth having in life is worth sacrificing for. What exactly are you sacrificing? You're sacrificing your sense of entitlement to things being quick, easy and convenient. That's what's going on when people say that something is a marathon not a sprint. Instagram marketing is one of these because if you ever gotten excited about Instagram you know that it takes work.

It's easy to see the upside. It's easy to see the potential, after all, Instagram has over one billion active users and 500 million active users month after month. These are people who can't help but look for their social media updates. It's as if, they live, eat, breathe and go to the bathroom using Instagram. Given that tremendous traffic potential it's easy to just jump in with both feet and look for the quick payout.

How hard could it be?

It's all about getting clicks to your profile page so you can direct that traffic to where you wanted to go. Unfortunately, playing the game that way leads to disappointment. You have to understand that there is no one-time, big-time strategy here. You cannot focus on short-term success. If you did that, you're going to put yourself in a one-way ticket to failure.

Make no mistake, Instagram marketing requires a tremendous commitment of your time, focus and attention to details because of the following: First, you will be focusing on patterns. These patterns won't happen overnight. These patterns only take place when you have enough traction. This means that you have to put in work over an extended period; you have to focus on the long-term. It's easy to declare victory when you notice that the certain patterns that lead to your website are really converting well, but it may turn out to be some sort of statistical fluke.

It may be a mirage in a big scheme; the things that you're actually doing is wrong. It may need quite a bit of improvement. Finally, if you want to be successful on Instagram, you have to position your brand the right way. Again, this takes time, effort and sustained focus.

eCommerce Stores Work Best in Instagram

 The funny thing about Instagram marketing is that if you ask the same question 100 times to 100 self-professed Instagram marketing professionals you will get 100 different answers. I guess this should not be unexpected because there old saying "100 ways to skin a cat."

You start with the same objective, but there are many different ways to get to that objective. It's like driving in the city. They made different roads: Sideroads and byroads just to get to the same place. Well, with Instagram and monetization I would beg to disagree.

Sure, you can promote an AdSense page using Instagram traffic, but that's like using a Ferrari as a door stop or a paperweight. It would be a complete and total waste of an amazing resource. The best way to monetize Instagram traffic is to get your own online store going.

Now, you may be thinking to yourself that this is impossible. You don’t own a warehouse. You don't have any interest in running a warehouse. It seems like dealing with physical products, as well as returns and refunds is going to be a massive headache. Let me stop you while you're thinking this.

Thanks to dropshipping, you can kiss all of that a goodbye.

You just set up an account with Shopify, install the Shopify plugin Oberlo, pull up some products from AliExpress and you have yourself a dropship store. Seriously. No joke. Real story. How? Well, it's actually quite simple. When you use your Chrome plugin to populate your store with Oberlo products, when somebody orders from your store that's the only time your Oberlo software will kick in and order from the AliExpress vendor, whose product you feature on your website.

This all happens behind the scenes and automatically. You don't have to wake up to process this order. You don't have to be there.

This all takes place automatically and the best part of all of this is, if you set-up your profit margins right, your Shopify store can make money hand over fist.

Just how big are the profits? Well, it's not unusual to find charms on AliExpress for $1 and pay $1 in shipping and then turn around and sell that charm for $15 or $17 in the United States. You make up to $15 in cold hard profit.

Google is general for google users, but instagram has a brother call facebook who also has a markeplace

When it comes to monetization, Instagram and eCommerce stores are two peas in a pod. They are like Siamese twins, they are the best fit. They go together. Instagram is for the product focused, it is influence focused. People are into buying personas, dreams and perception. People are quite cynical. They know that there is such a thing as reality, but they want to live in a dream. They want to live in some sort of fantasy lifestyle, that's why they follow personas on Instagram.

Work that angle, work with how that dynamic plays out. This way, you can sell tangible products and if things went south, your profit margin is so big and you can easily absorb it. Now, the key here is to buy ad mentions from influencers. Start low and slow. Target small buyers can limit your losses if things went south.

Don't put yourself out on a limb. You might get burned, still if you figure how to gain works and you know what you're doing, these targeted small ad buys, shout outs, or other forms of promotions from Instagram influencers can go a long way in helping you make quite a bit of money from your online store. The profit is big enough for you to come put well ahead in terms of profitability.