Balance Your Socialization Skills

 

Balance Your Socialization Skills

Some of you go from one extreme of social networking to the other

You’re either all in or all out — both to your detriment. You have to have a nice balance when it comes to networking online.

On one hand, it’s kind of a necessity for an Internet marketer. It’s how we engage and communicate — and if you refuse to do it, then your competition will just trample you in your niche.

On the other hand, it can’t be all that you do. You have to squeeze some real work in there — you can’t just be flitting around Twitter and Facebook all day. So here are some balancing tips for you in regards to this type of branding and promotion:

Choose Top Social Networking Sites

Don’t try to be on every single social network there is every day. Pick the top ones for your niche. Aren’t sure?

Well, everyone’s on Twitter X and Facebook — so definitely go there.

In addition to that, you might want to go on Meta , since Meta is the major social networking site that most people use.

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Pinterest or Instagram/Threads might be good if you have a niche where pictures can help you brand and engage your audience. For example, fashion or food or beauty are all good for picture-laden sites like this.

Tabs Are Your Friend

If you use Google Chrome, like I do, then don’t be afraid to use tabs to flit around here and there with your social networking.

I’ll have several tabs open at once, including:

· Email — so I can stay on top of it.

· Twitter X  — so I can post a quickie message

· Facebook — so I can respond to comments or post something I want to share

· Research sites when I’m researching for whatever I’m creating

Now if you’re the type of person who just has to take a peek whenever you hear a “ding” sound that says something new has been posted, then you might need to mute your volume.

I only check in between little tasks. For example, right when I finish this paragraph, chances are I’ll quickly click on Gmail, FB and Twitter X just to take a quick peek and see if there’s anything for me — then it’s right back to working on the next paragraph.

Some people will need to do the opposite. They can’t get interrupted or they lose their train of thought. That’s okay, too. You can set side time if you want, but to me, that never felt right.

How can I predict how much time I’ll need whenever I get on Facebook? Maybe there are no comments and I have nothing to share. That would require less than 60 seconds.

Or maybe one of my posts has generated 30 comments, and I need to spend a little more time interacting with my audience.

So that whole “egg timer” thing just startles me — and irritates me — while to others, it might be a solution that keeps them from getting sucked into wasting time on the sites.

Balance Selfishness with Selflessness

Whenever you use social networking sites, please don’t become one of those people who just promotes. That doesn’t help people become loyal to you — it doesn’t help them feel like they know you better.

When you wake up in the morning, while having your coffee, post a quick hello and good morning to everyone on your Twitter X , FB and G+ accounts. Did you dream about something funny? Share it. Be personable.

Throughout the day, if you complete a new blog post or launch a product, pop in to share it with your social networking audience. Remember, not all of these people will be on your email subscriber list — they’re strictly tied into you via web 2.0, so you want to promote everything there, too.

While you want to have a focus on promoting your own links and also your personal life, social networking sites aren’t supposed to be all me, me, me!

You have to be selfless there, too. That means balancing out your own posts with sharing, commenting and acting on other people’s posts, too.

Always keep in mind that your audience on those sites is trusting you, not the person you’re ReTweeting or sharing. They’re trusting your judgment, so if you see one of your followers who is promoting their own link, you want to make sure you feel confident recommending that to others.

When you see other people’s personal posts, spend a little bit of time commenting and letting them know someone’s listening to them — the same way you like for people to acknowledge your personal posts.

This is how genuine friendships are created online — and people take that personal friendship to the next level by sharing your professional links, too.