How do you promote your webinar? Is it helping you in conversion?
Doing it right and you will get results but in conducting online webinar that doesn’t make it any less daunting than standing up in front of people and giving a presentation. Doing it right , that work out a marketing plan..find out more in this mastery as it guide in conversion and marketing
(eguide for worthy read at kindle or googleplaybook -raymond wayne )
Even though you cant see them, you know they are out there, waiting for you to dispense wisdom like a monk on a Bangladesh mountaintop. With that in mind, here are some absolutely essential things that you should do (and don’t) on your very first webinar.
- DO conduct a dress rehearsal. Have a friend, family member or colleague sit through your webinar presentation and write down anything that went wrong or needs to be improved. Also, it would be helpful to know when they were bored so you can spice things up.
- DO have a tech expert on standby on webinar day. Just because everything went right on the tech side on the dress rehearsal doesnt mean it will when you actually present your webinar. In fact, it probably wont. NOTE: You can solve this by choosing a webinar platform that offers customer service with your session.
- DO remind your participants (and then remind them again). People are forgetful and some of them will forget until the very last minute.
- DO spend five minutes explaining how the webinar will work. Talk about how people can ask questions; explain if there will be a recording that they can review and anything else they need to know.
- DO dress for success. Maybe young Steve Jobs could get away with dressing in jeans in a t-shirt, with bare feet propped up on his desk, but you need to dress like you are presenting a grant proposal for money you really need.
- DO set up your lighting, camera, backdrop and audio properly. Make sure that you aren’t washed out or in shadow, that your backdrop is neutral and consistent (not your untidy living room), that your camera angles are good and that your mic is positioned properly.
- DON’T record your webinar on the same machine you are presenting on. You’ll probably have lag problems and sometimes this can result in lost audio, video or other elements.
- DON’T use budget equipment. If you are using a cheap microphone and webcam your presentation will have much less value to your participants.
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