Are most new business owners bound to lose money in advertising if they don't have experience in advertising?

Very likely..better to pickup some good read,at relatively Low Worthy cost to empower one self to learn the tricks and tweaks before jumping on the bandwagon

Make no mistake whether you have a purely local business or you are aiming for a larger market be it regional or domestic or even global, you need to consider the Facebook Social networking platform for enhancing your business

Touted as one of the most popular social media platforms today, Facebook apart from personally connecting with the members of the family and friends, it can also be used for advertising and promoting a business.

Marketing strategies play a vital role in the success and growth of a business because they are used to draw customers’ attention. This is where a Facebook business page has the advantage over an existing company website.

No marketing experts will try to twist your arm and say that you have to absolutely take out Facebook ads. Please understand that as awesome and as effective as Facebook ads can be, they are not for everybody ,but the options offer from Facebook tailored for business owners exceed other platform as it offer enhancement for areas to broaden every opportunities to increase your product turnovers with dedicated features like Facebook page , Ecommerce with marketplace ,Messenger , Facebook Live ,Video Stories , Facebook ads with niche approach for retargeting ad

Retargeting may seem like one of those buzz words trending the online business arena because as a business owner, not only do you always have to be thinking about the new leads and potential customers that are out there, you have to think about a way to attract to visit again .

Facebook started as purely social, it has evolved into something that businesses are embracing as well, and this ebook “ Facebook for Business Owners ” will be the best choice for those in business to understand the portal better and discover all the better tools available on Facebook to help you enhance and improve your business opportunity . Each time the internet changes, businesses need to change, too or else they won't get the sales and business they want.

Now, in order to find success with sites like Facebook, a business needs to think about the very elements that make the site special and unique. The site is a place for people to socialize and participate in communities. If the business wants to sell their product or service, they need to build a community around it. One huge advantage to using Facebook for business is that you have access to the profiles and information for a lot of users. For a business owner, this will help you target the demographics of those who will be interested in your product or service.

Google Ads mastery

Given its reach and authority, Google Ads should be a part of every marketer’s paid strategy. With Google Ads, everybody can access a full-fledged platform for advertising your products or services to users on tablets and smartphones.
Using the strategy and information provided in this ;

Google Ads Mastery Guide, ………you have what you need to create a successful Google Ads campaign that drives clicks and converts leads.
Here is an excellent opportunity to learn and master the essentials to better your Google Ads and get amazed at the ROI it will generate! This is the right time to grab this opportunity to engage and expand your audience with the world’s largest Advertising platform

(worthy read- at kindle and googleplaybook ,or Kobo )

If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads — also known as Google AdWords. With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment, Google Ads is undoubtedly the best place to target your audience with advertising.
Learn more about the cost-effectiveness of Google Ads with these statistics:
•Google delivers an 8:1 return on investment (ROI) — or $8 for every $1 spent
•$9000-$10,000 is the average ad spend for small-to-midsized businesses
•The Google Display Network reaches 90% of online consumers
•2+ million websites make up the Google Display Network
•55% of companies use display ads

This guide will educate you on how to create successful Google Ad campaigns, how to use negative keywords, do competitor research, set up AdWords extensions, Ads bidding and pricing strategies, and so much more – Smart tips and tricks you can implement to help you improve your marketing efforts on the platform helping you to make profits easily.
Use the tips we covered to get started and remember to refine and iterate as you go.
There’s no such thing as a Google Ads campaign that doesn’t work — there are only ones that need a bit more work.
Using the strategy and information provided in our Mastery Guide, you have what you need to create a successful Google Ads campaign that drives clicks and converts leads.
So, consider getting our comprehensive and up-to-date guide jam loaded with smart and best-in-the-industry tips and tricks to make smart and effective Google Ads for growing your business.