#GooglePlayBooks - Google Ads Mastery training Guide

Google is offering $340 million in free ads for small businesses as part of coronavirus help package!

This is the right time to grab this opportunity to engage and expand your audience with the world’s largest Advertising platform.

Here is an excellent opportunity to learn and master the essentials to better your Google Ads and get amazed at the ROI it will generate!

If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads — also known as Google AdWords.

With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment, Google Ads is undoubtedly the best place to target your audience with advertising.

With Google Ads, your company can access a full-fledged platform for advertising your products or services to users on tablets and smartphones.

So, here we are with our Awesome course - GoogleSmart Ads Mastery.

This guide will educate you on how to create successful Google Ad campaigns, how to use negative keywords, do competitor research, set up AdWords extensions, Ads bidding and pricing strategies, and so much more – Smart tips and tricks you can implement to help you improve your marketing efforts on the platform helping you to make profits easily.

This course covers:

·        All you need to know to get started with your Google Ads campaign.

·        Find out the latest hot trends and new features added to the Google Ads interface

·        Find out how to set up a Google AdWords campaign successfully!

·        How to perform competitor Research Analysis and Spy on Your Google Ads Competitors for key insights

·        Find out five easy steps to schedule your Google ads.

·        Find out how much does Google Ads cost and how much businesses spend.

·        Find out how can you set a realistic budget and bid for Google Ads

·        Find out how to improve AdWords CTRS

·        Find out how To Set Up Google AdWords Extensions & Which ones To Use.

·        Find out all you need to know to add Negative Keywords to Google Ads and using them for better results.

·        Find out what are the Common mistakes you are making with Google Ads

·        Business case studies successfully using Google Ads

 And so much more!

Given its reach and authority,Google Ads should be a part of your paid strategy. ( see Kindle ) 

Use the tips we covered to get started and remember to refine and iterate as you go.

There’s no such thing as a Google Ads campaign that doesn’t work — there are only ones that need a bit more work.

Using the strategy and information provided in our Mastery Guide, you have what you need to create a successful Google Ads campaign that drives clicks and converts leads.

So, consider getting our comprehensive and up-to-date guide jam loaded with smart and best-in-the-industry tips and tricks to make smart and effective Google Ads for growing your business.

Introducing....

Google Ads Mastery Guide    

Discover smart hacks to use Google Ads to generate massive sales, conversions and ROI easily! 

Check out below what all you get in our massive info-packed “Google Smart Ads Mastery” Premier Training guide! 

Table of Contents

 

1.            1.            Introduction

2.            Getting Started with Google Ads – An Introduction!

3.            Latest Trends in Google Ads

4.            Setting up a Google Ads Campaign

5.            Doing competitor Research Analysis for Key Insights

6.            How to schedule Ads in Google Ads

7.            An introduction to Google Ads Pricing and bidding strategies

8.            Practices to improve AdWords CTRS

9.            Setting Up Google AdWords Extensions and their use

10.          The Guide to using negative Keywords to Google Ads

11.          Common Google Ads mistakes

12.          Case Studies

13.          Conclusion

This guide is useful to everyone. Following these best practices will help you learn all this hassle free.  

With a whopping 63,000 searches done per second, Google is the largest platform for reaching your business goals.

Google Ads Mastery Guide

And we are providing everything you need at your fingertips to create profitable Google Ads for your business brand this year, skyrocket your conversions and ROI without digging into thin budgets

You’ve got no excuses not to get started now.

 All that’s left for you to do is to execute. The world is yours for the taking and We truly hope you act after you read this.

Google Ads Mastery Guide

Given its reach and authority, Google Ads should be a part of every marketer’s paid strategy. With Google Ads, everybody can access a full-fledged platform for advertising your products or services to users on tablets and smartphones.

Using the strategy and information provided in this ;

Google Ads Mastery Guide, ………you have what you need to create a successful Google Ads campaign that drives clicks and converts leads.

Here is an excellent opportunity to learn and master the essentials to better your Google Ads and get amazed at the ROI it will generate! This is the right time to grab this opportunity to engage and expand your audience with the world’s largest Advertising platform
If you’re reading this, you’ve probably heard all about pay-per-click (PPC) advertising and its leading advertising platform Google Ads — also known as Google AdWords. With over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment, Google Ads is undoubtedly the best place to target your audience with advertising.

                                                               Google Ads Mastery Guide

Learn more about the cost-effectiveness of Google Ads with these statistics:

•Google delivers an 8:1 return on investment (ROI) — or $8 for every $1 spent
•$9000-$10,000 is the average ad spend for small-to-midsized businesses
•The Google Display Network reaches 90% of online consumers
•2+ million websites make up the Google Display Network
•55% of companies use display ads
This guide will educate you on how to create successful Google Ad campaigns, how to use negative keywords, do competitor research, set up AdWords extensions, Ads bidding and pricing strategies, and so much more – Smart tips and tricks you can implement to help you improve your marketing efforts on the platform helping you to make profits easily.

This eguide will covers: Google Ads Mastery Guide  ( kindle ) 

•All you need to know to get started with your Google Ads campaign.

•Find out the latest hot trends and new features added to the Google Ads interface
•Find out how to set up a Google AdWords campaign successfully!
•How to perform competitor Research Analysis and Spy on Your Google Ads Competitors for key insights
•Find out five easy steps to schedule your Google ads.
•Find out how much does Google Ads cost and how much businesses spend.
•Find out how to improve AdWords CTRS
•Find out how To Set Up Google AdWords Extensions & Which ones To Use.
•Find out all you need to know to add Negative Keywords to Google Ads and using them for better results.
•Business case studies successfully using Google Ads

Google Ads mastery  Guide ( ibook ) 

Use the tips we covered to get started and remember to refine and iterate as you go.
There’s no such thing as a Google Ads campaign that doesn’t work — there are only ones that need a bit more work.

Using the strategy and information provided in our Mastery Guide, you have what you need to create a successful Google Ads campaign that drives clicks and converts leads.

                                             Discover Google Ads Mastery Guide ( Kobo ) 

So, consider getting our comprehensive and up-to-date guide jam loaded with smart and best-in-the-industry tips and tricks to make smart and effective Google Ads for growing your business.

How does Advertising on Google work?

 When a consumer searches for a term or phrase, Google will show the consumer relevant ads based on the keywords used in the search. Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business. For example, a plumber located in Atlanta might bid on the keywords “plumbing Atlanta,” “plumber,” or “broken toilet.”

Depending on how much you bid compared to other plumbers in the area, your ad may show up on the results page when people search for the terms you bid on. In addition to how much you bid, Google also takes into account the relevance and quality of your ad and website. So even if you have the highest bid, the ad for your plumbing company will never show when someone searches “flower store.” How PPC Advertising Works?

How Does Google Determine If Your Ad Will Show on the Results Page?

Google uses a combination of three primary factors to determine when an ad shows on the results page:

•Bid – The bid is the price you are willing to pay for a click on your ad. You bid against other websites on keywords that you believe people search for if they are interested in your product. A flower store might bid on the terms “roses” “cheap bouquet” or “wedding flowers.”

•Quality and relevance of the ad – Your ad needs to be relevant to the search being made in order to show on the search results page. If someone searches “wedding flowers” it wouldn’t make sense for Google to show an ad for a nail salon. You want to make sure you have a lot of the same keywords that you are bidding on in the ad itself, so Google can tell your ad is relevant to the search.

•Landing page experience – When someone clicks on your ad, the landing page that they are sent to should have similar content as the ad itself and the keywords used in the search. If you own a salon and are advertising manicures, you’ll want to link directly to a page that has more information on manicures, instead of to the homepage which includes all of your services.

Discover Google Ads  

Differences between Mobile and Desktop Advertising

Mobile and desktop ads on Google are very similar. They both display ads at the top and bottom of the search results page, and you bid on keywords the same way with both. Though some business owners overlook mobile, it is something you definitely want to think about when advertising on Google. More than half of Google’s searches are done from mobile devices, and people searching on their phone often have local intent.

The key differences between desktop and mobile advertising are:

1.There is less space on a mobile device, so you need to make sure your message is straight to the point.

2.People on their phones are on the go, so you want to tailor your message depending on if it’s for desktop or mobile.

When setting up your account, you can decide whether you want your ad to show on desktop, mobile, or both. We suggest setting up separate campaigns for desktop and mobile in order to track how your ads perform across different devices.

You will notice that the cost for the same keyword will be different depending on if you are bidding for search terms being used on mobile or desktop. Experiment with different bids in order to see which keywords perform best on mobile versus desktop. Your goal is to have the highest click through rate on your ad with the lowest cost per click possible.

How Much Does Advertising on Google Cost?

In pay per click advertising, you only pay if someone clicks on your ad.  

 The cost per click of an ad depends on how much you bid on certain keywords. The cost ranges greatly depending on if you are in a market where a lot of other businesses are willing to pay a high price to rank on a certain keyword.

For example, if you are a realtor in a small town you might be able to bid less than $1 per click on a keyword and still have your ad show in this section. However, if you own a medical malpractice law firm in a big city, the cost per click will be much more expensive.

You can use Google’s keyword planner to see how much the suggested bids are for your ad to show up when someone searches for specific key terms. However, instead of focusing on the cost of advertising, you will want to think about how much you stand to earn from advertising on Google, and whether this will yield a substantial profit for your business.

Why You Need To Use Zoom In Your Business

 Why You Need To Use Zoom In Your Business

At the time of writing this article, the world is gripped by the coronavirus pandemic making it difficult to meet with people face to face. As a result, the number of people using the Zoom platform has grown significantly as it provides them with a great way to connect with people during quarantine.

Even after the pandemic there are many good reasons why you should use Zoom to grow your business and we will cover the most important ones here. The Zoom platform is very flexible and you can do a lot of things with it even with a free account.

Collaboration with your Team

A lot of businesses nowadays outsource specific tasks to freelancers who could be located anywhere in the world. If you have a small business then it is unlikely that you will have the budget to recruit web designers, copywriters, programmers and others. So it makes sense to outsource these kinds of roles.

Communication is very important with anyone that you have outsourced tasks to. You need to ensure that they fully understand what you need and it will help to explain to them the role that they are playing in the development of your business. Zoom meetings are a very convenient way of doing this.

Even if you have your own employees they may be located in different offices and it is far more cost effective to hold a Zoom meeting to discuss business then it is to have everyone travel to a single location. The bottom line here is that Zoom helps you to collaborate with your team better and save money and time in the process.

New Leads and Customers

You can use Zoom to generate leads and acquire new customers. The Zoom webinar platform is a great way to do this for example. You can also use Zoom meetings with your existing customers to generate more business from them.

If you have a business that people around the world can benefit from then you must use Zoom to communicate with them. Even a local based business can benefit from using Zoom. There are many examples of where local businesses have used Zoom to provide their customers with a better service.

A good example of this is where a restaurant accepts Zoom calls to discuss menu options and specials etc. If you want to order food to be delivered to your home you can use Zoom to speak with the restaurant to ensure that you get exactly what you want.

Training with Zoom

You can use the Zoom platform to train your students. Let’s say that you offer a training course on social media marketing. You can charge people to attend your live Zoom training sessions and then use the features within Zoom to deliver the training.

Webinar mastery 

It is possible to train or coach with a one to one Zoom call or train a group with a Zoom meeting. You can share your screen to provide “over the shoulder training” and you can also use the whiteboard feature to explain concepts. Prepare a presentation on your computer and then share this with your students for learning.

These are just three great ways that you can use Zoom to grow your business. We recommend that you take a look at what Zoom can do and then identify how you can use it to your advantage. https://bit.ly/3dfgleL

Why A Website Is Essential For Your Online Coaching Business

 

You may read online that you do not need a website for an online coaching business. This is bad advice as far as we are concerned. When you are in the online coaching game your reputation is everything and you need to do everything that you can to increase your credibility.

It is essential that you have a professional looking website. You do not need to spend thousands of dollars on a web designer. It is pretty easy to create your own website for a small investment. Never be tempted to use a free website service such as Blogger.com or Weebly.com. This tells prospective clients that you are a cheapskate.

So in this article we will explain how you can setup a professional website for just a few dollars.

1. Get a good Domain Name

You need to choose a domain name that reflects your online coaching business. Some people use their name and you can check to see if this is available. We recommend that you get a .com domain name if you can. A lot of these have gone but with a bit of creative thinking you can still find a good one. A domain name will cost around $10 a year.

2. Get Web Hosting

You need a web hosting account for your website files so that it will be live on the Internet. There are many web hosting companies out there offering all kinds of plans. When you are starting out just get a shared hosting account.

It is going to cost you around $10 a month for your web hosting. When you are looking for a host make sure that they have a “one click” WordPress installation feature as you will be using WordPress as the basis of your website.

3. Install WordPress

WordPress is a free blogging platform that is very flexible and has a lot of great features. There are millions of website using WordPress as it is easy to create a great looking website without knowing any web code.

There are thousands of WordPress themes available that you can choose from. The theme is the design of your website and the look and feel. You can look for free themes and there are premium themes that will cost you a few dollars. Search for “themes for online coaching” using your favorite search engine.

A lot of plug ins are available for WordPress that will enhance your website. Again there are a lot of free ones and some premium ones too. It is really easy to add content to a WordPress website which is one of the main reasons why it is so popular.

4. Capture Leads

It is essential that your website looks professional and highlights your credibility as an online coach. You need to make your website work for you all of the time so create a valuable giveaway so that some of your visitors will provide their email address to you and join your email list.

It is very unlikely that a visitor to your website is going to become a coaching client the first time that they visit. So you need a way to follow up with some of your visitors. Getting them on your email list is a great way to do this. 

https://bit.ly/33FpMAf