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Saturday, September 26, 2020
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The Internet is a wealth of information – more than most people would ever know what to do with in a lifetime. But while that diverse reach between all four corners of the world may be great for those simply looking for information, it can present a challenge for small businesses.
This is because, while huge corporations may be able to reach around the globe and still gain customers, it’s unlikely that the small mom-and-pop shop on a corner in Missouri is going to be able to do the same thing.
Before Google algorithms and local SEO, this was a big problem. For the small business, a website or blog was simply a place to send customers when they wanted to look at merchandise, get store information, or even possibly buy products.
But using the Internet and their website to gain new customers? It was unheard of.
Until now.
With local SEO, the website or blog for that small business now becomes a place to attract new customers, gain new business, and drive sales and profits up. So, maybe that shop in Missouri still won’t be able to deliver to a customer in China. What they will be able to do is pick up sales that are right outside their door, sales that they otherwise would never have even known of it wasn’t for local SEO.
What is Local SEO?
In order to answer this question, it first needs to be broken down.
SEO stands for “search engine optimization.” For business owners and webmasters, this means optimizing their website and webpages for the search engines. This ultimately means making those pages the best possible so that search engines can find them and drive traffic to the site.
When it comes to local SEO, the strategies and tactics used are very similar, with the exception that they are focused on optimizing local search. This means utilizing search engines like Google My Business and other directories, including local keywords, and ensuring that all content has a local focus.
By doing so, when customers hop online looking for a business in their area – something more and more customers are doing – they stumble upon the websites of a businesses that have what they need. But they’ll only find those businesses that have taken the time to optimize their online content for local SEO.
At its core, local SEO is simply a form of advertising, and once businesses start seeing it that way, they quickly see how important it is.
Local SEO is an extremely targeted form of advertising because the business owner isn’t actually advertising directly to the customer. It’s this way that local SEO is so unlike television commercials, print ads, and brochures. While these methods may fall upon the ears of hundreds or even thousands, and only get the business one or two new customers, local SEO isn’t blanket advertising. Business owners don’t just have to put it out there and hope for the best.
By its very nature, local SEO automatically targets a specific audience. And, it’s even cheaper than all of those traditional forms of advertising put together.
How Searches Work
In order to understand SEO of any kind, including local SEO, you must first understand the basics of how Google works. Of course there are other search engines involved in search as well, but Google isn’t just the biggest search engine, it’s also considered the gold standard when it comes to SEO.
Constant new information is being created online every single second. A new video is being uploaded, a new blog post, or a new webpage, to name just a few types of online activity. In order to find this information in the seconds it takes Google to pull up a search results page, the search engine needed to come up with a way to quickly organize the pages and find the most relevant to display.
When Google created a way to do it, it was a fairly complicated nameless algorithm; people often referred to it as “Google’s spiders”. In 2013 however, Google overhauled and simplified that algorithm. They also gave it a name that it still uses today – Hummingbird.
The Hummingbird algorithm is made up of many different parts, very much the same way a computer is made up of different parts that all help it run and perform. Google regularly releases new parts that have been added to the algorithm including Panda, Penguin, Mobile Friendly, and Pigeon – the part of the algorithm designed to improve local results.
There are certain signals the algorithm, and all the many parts of it, look for when searching for websites to display in their search results after a user has made a query. Two of the most important signals are words and links.
PageRank – most often just called page rank - is another part of the Hummingbird algorithm , and a very important one when it comes to local SEO as it deals with links specifically. Page rank determines how many other webpages point to one website, or one webpage. Every link is counted as a vote for the webpage it links to, and each vote will increase a website’s page rank, getting them to rank higher in the search engine.
Words are also easily one of the most important signals the algorithm will look for. In SEO terms, these are known as ‘keywords’, and they are crucial. The keywords are the words someone will enter into Google when looking for a particular product or service. So, if someone was looking for a mortgage broker, they might enter the term “mortgage broker” into the search field. At their most basic, this is how words signal to the algorithm what the webpage is about.
Once a business owner understands how Google works, they can then learn to work with it, and post content that will direct Google – and therefore, users – to their website and to their business.
This is local SEO, and there are a number of best practices to follow in order to make the best use of it.
Google My Business (GMB) is an essential tool for businesses today and for the future. Although Google My Business has been around for a long time, it has grown in its importance as more users use search engines to find information about a local business, even more so during the COVID-19 pandemic.
Here is an excellent opportunity to learn how to use Google My Business to generate trust with your customers, increase customer expansion for your business, and help companies’ cash upon more ROI. Google My Business is a powerful tool that can transform how you drive customers to your local brick and mortar business and further develop trust with new and existing customers.
If you have not claimed your business and/or optimized your profile recently on Google, there is no better time than the present. • It has been reported that 46% of all Google searches are looking for local information. Many of those searches result in, “Zero-Click Searches”. • Research shows that 92% of online buyers like to compare brands online before buying something. And most of them head to Google Search to find businesses they would like to purchase from. • Additionally, 49% of all Google My Business listings get more than 1000 searches every month, while 96% of the listings are seen 25 times per month, at least. • 56% of the people who see your GMB listing will click through to your website, while another 24% will call your business directly.
That is great news for businesses that want to survive and thrive despite the challenging economic conditions.
This guide will discuss why your Google My Business listings are important for your local SEO strategy, as well as the process of creating and optimizing your listing and all the answers about utilizing this platform. All in all, it is jam loaded with information on how you can increase your visibility on Google and rank higher and drive more customers to your business.
This ebook covers some of the following important features including :
• What is the importance and benefits of having a Google My Business Listing in present times? • Important Google My Business Covid-19 Updates – changes done by Google during the pandemic. • AN overview of Latest and awesome new Google My Business Features for your Business • Google My Business Technical Set up Guide covering all How To’s – step by step This is a comprehensive ebook on creating a successful and well optimized GMB listing which is crucial to getting in front of your customers before the competition. Google My Business complements your existing website by giving your business a public identity and presence with a listing on Google, the most popular search engine in the world.
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Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them.
But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic.
But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic.
Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.
Why You Need A Solid SEO Strategy And A Way To Measure Results
Trying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind, but no directions on how to get there. You may eventually make your way to where you want to be, but it will take a lot longer and require more effort than if you had your route mapped out.
The same holds true with website traffic in general, and search engine optimization in particular. With a solid strategy, you will have a goal in mind, and a plan for what to do to get there.
Even if you’re new to SEO and you don’t quite understand what it will take to get a certain keyword ranking, or even what a realistic keyword goal is for you, it's good to have a plan. You can always tweak and adjust both your plan and your strategy as you go along.
When you have a workable strategy with defined goals, and a way to track the results you are getting over time, it becomes easy to determine if your strategy is working. Without either of those, you're guessing at best, and that's not a good business practice. Search engine optimization takes time and effort. And if you're hiring someone to help you, it can involve quite a bit of money.
So where do you start? Learn the basics of how SEO works. Set up a good Website Analytics program so you can start to measure what traffic you’re getting now and where new traffic is coming from. Google Analytics is a great program that will grow with you. Install it, look through the reports, start to learn to use it and expand your knowledge as you go along.
Your next step will be to formulate a strategy. This should be a five-step process that includes:
1. Determine your ideal target audience.
2. Figure out what they are looking for and what keywords and key phrases they use.
3. Generate high-value content around those terms.
4. Implement on page and on site optimization.
5. Track results and adjust as needed.
From there you can expand on what’s working, identify more audiences, more terms, and create more content, and slow down on what isn’t working. One important thing to keep in mind is that search engine optimization takes time and that you’re building your site’s reputation with the big search engines over time. Don’t give up on your strategy too soon and whatever you do, don’t throw in the towel.
Improve Your SEO with Online Directories and Google My Business
Just about every business today has a website, and just about everyone wants to increase their page rankings for that website. To do this, they have to optimize it to make it easier for the search engines to find. In order to do that they have to employ different search engine optimization (SEO) techniques. Online directories are a great way to do this.
Online directories typically have a higher page authority than other websites. This authority allows them to appear on the first page of the search engine results page (SERP), typically in one of the top spots. When a business is listed in that directory, they and their website also appear in the top spots of the SERP. This is one of the best ways online directories help improve a business’ SEO.
All directories will allow a business to place their website address somewhere within the listing and that is simplified very much by Google My Business . This link in the online directory or your Google My business’s link will count as a vote for that website. The more votes a website has, the higher it will appear in the SERP.
When businesses have multiple listings across different directories, each listing is then essentially considered a vote, because it contains the link to the business website. This can help the website appear higher in the search engines, even when the user is not looking in a directory.
The amount of SEO benefits your online directory listings bring to your business will depend on the directory you use. Some are ranked higher than others, and some are ranked so low creating a listing there could actually hamper your SEO efforts. However, just having a listing on Google My Business is said to increase a website’s ranking by 1.5 points.
SEO may not be at the top of every business owner’s mind. For those with a website though, it should be. Creating listings in online directories is one of the easiest ways to improve it.
How can I increase my blog traffic and indexing of blog pages for better SEO
Blogs are a fantastic way to generate traffic and rank in the search engines. Blogs are consistently updated and are very relevant and fresh. These are all really good things when you’re talking about ranking in the search engines and getting people to come back to your blog time and time again.
If you aren’t yet blogging, it’s time to get started. It doesn't matter what your business is or what you're marketing, it's beneficial to everyone. You can use something like WordPress on your hosting account, which is easy to use and free. Or, you can use a hosted Blogger.com - Create a unique and beautiful blog. It’s easy and free. blog. Make a plan to stay consistent with your blogging and write content people will want to share so you can become a well-branded leader in your niche.
Why You Need a Blog
If you already have a website, you might be wondering why you need a blog to drive traffic. Consider the top websites in your niche. The chances are good that the top websites ARE blogs or that they include a blog. It doesn’t matter whether you run an online or offline business – you need a blog.
You need a blog because it's the best way to get a lot of easily ranked content out there. Blogs are easy to work with and much easier to keep fresh than a static website is.
You’re going to create some pillar content on your blog as one of your first steps. Pillar content is content that's absolutely incredible, useful, and evergreen. People love to share content like this because it helps them and impresses them. It will cement your role as someone to watch and visit time and time again. You’re also going to create content that gets people talking and gets people coming to you for advice and opinions.
Your blog is going to become a hub of activity. You’re going to link to your blog on social media and vice versa. You’re going to get people to comment on your blog, and you on theirs. You’re going to accept guest posts and guest post on other people’s blogs. All of these things will work together to help you generate a ton of traffic no matter what kind of business you are in.
Coming Up With Ideas for Blog Posts
Whether you’ve been blogging for a long time or not, you might be intimidated by the thought of having to come up with ideas for blog posts. If you’re used to running a static website, you most likely don't write new content very frequently. With a blog, you’ll be adding new content a few times a week, if not every day.
The more content you have on your blog, the more keywords you'll rank for in the search engines. The more blog posts you have out there, the more chances you have of really getting something to take off in a viral fashion, to be shared all around the web. That means you need to become prolific. Whether you write your content yourself or hire someone to do it, you should be blogging consistently.
Your goal is to get people addicted to your content. They should want to visit your blog time and time again, subscribe to it, receive links to it via social media and from your email list, and more. If people are addicted to your content and your brand, you'll never have traffic problems again.
But, it all starts with your content. That means you need to have good ideas for your content. What are you going to write about?
Examine the Competition
First, you might consider what your competitors are blogging about. Are there certain topics that are really “hot?” Consider putting your own spin and opinions on those topics. Is there something you disagree with? Link to that blog or opinion piece and write a responsive post with your own opinion.
Visit Forums
Forums are fantastic for generating ideas for blog posts. Find a very popular forum in your niche. Then, sort the forum posts by the most viewed or the most commented on. Focus on things that really get people’s emotions going – that’s often great fodder for blog posts.
Books on Amazon
Browse Amazon to see if there are any books closely related to your niche. If there are, use the “look inside” feature to view their table of contents. This table of contents contains a ton of great, highly related topics that can spark some great ideas for you.
Reviews on Amazon
For each of the books you found, take a look at the reviews. Note the lower starred reviews – what do people feel was left out? For the reviews on the whole, what did people get really emotional about?
Set Alerts for Your Topic
Set Google Alerts for keywords related to your topic. That way, you'll be notified whenever there’s a new news article, blog post, press release, or something else related to your niche.
Use Adwords To Spark Ideas
Do a Google search for keywords related to your niche. Take a look at the Adwords ads that show up on the right hand side of the search results. What are the ads focused on? Which titles did they use?
People are paying good money for the ads at the top. The very top ads also tend to be the most successful-- Google shows successful, popular ads more frequently. You can learn a lot from the way they wrote their ads and what they focused on to get people to click on them. This is great fodder for coming up with ideas for things to blog about, the style of headline or title you might use, and more. Even as a blogger, you're in the business of copywriting and persuasion.
This Is Just the Start
There are countless ways to come up with new ideas for your blog posts. The more you do it, the easier it will become, the more you’ll write, and the more traffic you’ll get. I suggest you keep a notebook full of ideas so you’re never at a loss.
Why is it important to come up with a ton of ideas for new blog posts? Because this is the best way to get a lot of search engine traffic. You’re going to write phenomenal blog posts that truly take away any worries you’ll ever have about getting traffic.
Stay Relevant
It’s so important to stay relevant if you want people to visit your blog regularly. It doesn’t matter which industry you’re in, you have to take the right steps to become a thought leader. That means keeping up with what other people are blogging about. Visit their blogs to check out those hot topics. Be active in relevant forums – both free forums and paid forums. See what the hot topics are in social media and use sites like Facebook and Twitter to drive traffic to your blog.
You have to keep your finger on the pulse of what is happening in your industry. Then, you have to share your thoughts and opinions on what is happening via your blog. You don’t want to just be a follower; you want to be a leader. You should know what’s happening before most people in your niche know that it’s happening. Google Alerts and services like that can really help you keep on top of things as well. Write up to the minute, relevant blog posts so that people get into the habit of visiting your site because they know you’ll have the news first.
Building Relationships with Other Bloggers
One of the most important things you can do to grow the popularity of your blog is to build relationships with other bloggers. It doesn’t matter what type of blogger you are, you are part of the larger community of bloggers.
While it can be intimidating to try to build relationships with those who are much more established than you, remember that everyone had to start somewhere. Everyone was a beginning blogger at one point or another. As long as you can demonstrate what you bring to the table, you should have no problem starting mutually beneficial relationships.
When you first started blogging and marketing, you determined what it is about you that sets you apart from everyone else. This should shine through in your blog. Your blog shouldn’t be a carbon copy of anyone else’s. It should be very clear that it is yours and yours alone. Even if you’re very new, this should impress people.
Your blog is your ticket to that “cool kids’ table.” But that doesn’t mean people will flock to you to start a relationship-- at least not right away. What it does mean is that you are then ready to get out there and network with other bloggers. To start with, show an interest in what they are writing. Become a regular on their blog, in their comments, on their forum (if they have one), and anywhere else you have an opportunity.
Social media is also a fantastic avenue to building a relationship. Retweet and share what they have put on their pages. Respond to questions they ask of their followers. Do and say things on social media that are sure to get you noticed.
It’s always helpful when you have the opportunity to be in a smaller group with some of these influential bloggers. Many of them run or are part of Facebook and Skype groups. Do what you can to join these groups – some of them are paid and some of them are free. Be a regular contributor and a helpful person. Go in with the focus of truly helping out and truly getting to know other people. Then, the opportunities to partner, joint venture, and have people link to you will naturally come.
Linking Out To Others' Blogs
Doing things that will get the notice of other bloggers is important. One of those things is linking out to their blogs. Bloggers are notified when someone links to them.
This can get you on their radar, even if you’ve never had any other interaction with them. If you write a complementary article or some kind of response to something they have written, you just might get a link back, a comment on your post, or just the initial seed that has been planted.
Also, try to think of posts you can write that will feature other bloggers. You can make “best of” lists. You can formulate responses to really popular posts out there. You can link out to posts that agree or disagree with the point you have made. There are so many different ways you can feature other bloggers.
Not only will the bloggers take notice, but there is also something to be said for name association. By writing in an intelligent way about these bloggers, their blog, or a blog post they have written, you are linking yourself to them. You are putting yourself on their level, in the eyes of your readers.
In addition to people taking notice, Google will take notice as well. While we don’t know the extent to which this works, linking out to sites of authority can help your rankings. Just as people will associate you with established bloggers, so will Google. When you’re talking about traffic, you need to think about both your readers and Google and other search engines. Linking out to blogs of authority falls right in line with that.
Submitting To Blog Aggregators
Beyond the general work you’ll do in helping your blog become known in the community, there are some more traditional ways to make sure your blog gets noticed. One of those ways is to submit it to blog aggregators.
It used to be that this was really all some people would do when they set up a new blog-- and it worked pretty well. They would submit their link to blog aggregators like Home - Welcome to technorati and others, and that would be the end of their blog promotion. These days, you absolutely have to go above and beyond that – but doing this doesn’t hurt.
Home - Welcome to technorati is still the top blog aggregator. What is an aggregator? It's simply a website that aggregates blogs and blog content. Visit Home - Welcome to technorati to get a feel for what it is and what it does.
Unlike other sites people often try to use for promotion, blog aggregators want you to submit your own site. You’ll fill out information about your site and they will give you a code to put on your site to ensure you are the owner. The blog aggregator will then verify ownership and approve you for inclusion.
Blogging is a wonderful way to drive traffic. It doesn’t matter whether you already have a static website or not. It doesn’t matter whether your business is mostly online or offline, blogging should be an essential part of it.
As a blogger, it’s your role to add unique insight into your niche. You need to put out quality content on a frequent basis so you can grow an audience. Google loves this fresh, up-to-date content, and so do your readers.
You should also be networking with other bloggers in your niche. Interview them, emulate them, and put a new spin on old ideas. Become a part of the community and contribute whenever you can. You should be giving to the community of bloggers and readers whenever you can. You’ll naturally get out of it what you put into it. Getting traffic through blogging is mostly about the content and the relationships
