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The key to success when it comes to Instagram marketing and indeed any social media campaign, is integration. That means that you need to think about how all the difference facets of your business are going to work together. In turn, that means thinking about your blog or website, Facebook account, Twitter and more.
The true measure of success when it comes to your Instagram account, is how many people you can direct from there to your online store in order to sell to. This requires you to have a large enough audience, but also an engaged audience filled with people who actually like your brand and want to buy your products.
Therefore, you will at least need a website and ideally a checkout in order to sell your products if you’re going to capitalize on the traction you build via Instagram. You should make sure this uses a consistent branding with the same name and logo as your social accounts. This way, you’ll also be able to engage with the same audience between channels and ensure that you are on their radar. The worst thing you can do is to be forgotten for months at a time. Remember: the aim with social media marketing is to be everywhere.
But at the same time, you can also use your website to promote your Instagram, thereby cross-pollinating the two. One great way to do this is by installing a widget on your website which will show your Instagram feed in the sidebar on every page. This way, people who enjoy reading your website regularly will be prompted to check out your Instagram and will be able to see precisely the kind of thing you post there.
Linking your social accounts is a good idea too. You can do this automatically with Facebook, seeing as Facebook actually owns Instagram. But you can also automatically post your Instagram posts to Twitter and other platforms using tools like IFTTT (If This Then That – IFTTT). This allows you to create relationships so that posting with a certain hashtag for example will automatically post your Instagram images and text to other accounts.
Again, this cross-pollination means that anyone who adds you onone account is more likely to see you on others – and therefore more likely to follow you in multiple places and increase their engagement over time. This also maximizes your output on each platform, while minimizing the amount of content you need to create.
You can even try sharing short snippets from YouTube videos on your Instagram if you have an account!
How will 5G change the way we interact on social media?
Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not clairvoyant, but we can usually look at certain current trends and predict which will have staying power. We can also look at emerging technology and how it can be used to further our marketing mission.
In this report, we will be looking at what has happened in 2018 and how it will affect 2019,and How 5G will affect and increase connectivity with a variety of devices far beyond smartphones that could mean that hardware such as augmented reality smart glasses and mobile devices , in the spirit of 5G structured readied home could be used more widely .
As a result, social media marketing can move away from conventional responsive design, with the goal of creating more participative visual content with some sort of more graphic capabilities to explore and use. . We will also look at the trends in tech, search engines, and technology and automation.
Top Trends since 2019
Live video has become increasingly popular. Seeing is believing for a target audience. They also like to feel as though they know the businesses that they are dealing with, and that they are run by real people who are not just out to make money. Looking inside the business and looking into product creation are just a few of the ways to build a relationship with your audience.
Chatbots are being used more and more to open and maintain a dialogue with customers, and deliver valuable marketing information.
Facebook Messenger got a much-needed overhaul and marketing push. It is now a much more convenient tool and a handy chatbot if you set it up correctly to respond to trigger words.
Facebook lead ads can be one of the fastest ways to grow your email marketing list - provided that you use attractive images, write a good ad, and automate the process of adding the new names to your list to save time.
Everyone loves a good story. Using storytelling in marketing offers a structure people are familiar with and leads to satisfied customers getting a vision of living happily ever after.
Influencer marketing is growing in popularity as more marketers try to connect with their target audience. Influencers with a large number of active followers could be the gateway to a lot more traffic and profits. Even if you pay the influencer to post your content to their followers, the return on investment can be considerable.
Small business owners are catching on to the wonders of re-marketing. Facebook pixels are easier than ever to use to track customers from your site and try to convert them from browsers into buyers. Some marketers report a conversion rate as high as 75%. The secret? More customized, varied content, rather than the same messaging they have already seen and acted upon.
The most recent Google algorithm (formula) change hit on August 1, 2018. Google states that it was intended to give credit to worthy sites that were not getting as much attention as they deserved. While it still looks like a lot of Wikipedia, there have been some changes in placements. As always, the best way to optimize your content is to write naturally.
There will be a couple of changes coming up that will affect sites in 2019, and which are worth paying attention to. Let's look at the landscape for 2020 next.
To Survive In Today’s Competitive Market, Essential SEO Is Imperative For Businesses! We live in a digital world and every operating business right now, big or small, needs some kind of online exposure.
Because that’s where the world is progressing right now and if your business doesn’t catch up, it is bound to stay behind.
However, there are many moving elements to a business that one needs to manage, right from processing customer’s order to fulfilling and satisfying their expectations to managing other business-related activities. In between all of this, focusing on online marketing or even making a start on promoting your business online can be already a hot seat as you progress forward, things may get confusing as to what you can or should do to tap into the vast power of digital marketing. One simple way to start or enhance your digital marketing journey is with the help of essential search engine optimization or SEO. With “ Essential SEO Training Kit guide” , it is the most appropriate Strategy for Improving Your Site’s Rankings in Search Engine Results! It involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, then working towards ranking well for those searches. Today, Essential SEO is the most effective part of any digital marketing strategy as it…
Leads to better user experience
Is a primary source of leads
Brings higher close rates
Results in higher conversion rate
Promotes better cost management
Builds brand credibility
Helps establish brand awareness
Ensures mobile-friendliness of your website
Takes you ahead of the competition
Now, if you’re doubtful that any aspect of SEO can help your business, take a look at the statistics below…
93% of online experiences begin with a search engine.
If done right, SEO can drive a 14.6% conversion rate.
75% of users don’t even scroll past the first page of the SERPs.
21% of users access more than one of the search results.
On average, Google receives over 63,000 search queries every second.
On the first page alone, the first five organic results account for 67.60% of all the clicks.
70-80% of people ignore paid search results, choosing to only click on organic search results.
87% of smartphone users use search engines at least once a day.
We can go on and on but for now, these facts are enough to validate the importance of doing the right SEO. When you know how to do SEO the right way, you can literally write your own paycheck. But there’s a problem… On the surface, SEO may seem simple. But it’s much more than what meets the eye. It requires you to focus on working on multiple factors so that you can have a real SEO strategy. Well, we have put together all the resources you need to get started with your successful SEO strategy. Just grab our comprehensive, step-by-step ‘Essential SEO Training Kit’ guidebook This ecourse will explain everything you need to know to master the initial aspects of SEO. From how to do keyword research, to installing and setting up WordPress SEO plugin, connecting with Google Webmaster tools, and finding guest posting for backlink…We have included every single thing. Use this guide to get higher search engine rankings and strengthen your brand online.
As a business owner, you likely already know that you have to have an online presence for your business. And while that includes having a website for the business, and possibly even a blog, it also includes having a Google My Business listing. So what exactly is this type of listing? And how does having one benefit small and local business owners?
To answer the latter question, consider that every second, Google receives 40,000 search requests. That’s about 3.5 billion searches every day and 1.2 trillion searches every year around the world. That’s a lot of searching, and it just proves how many people use Google to find information they’re looking for. But it’s not just general information such as how to get stains out of carpet or how to measure carpets for windows. Many of those searches are for products and services that local businesses are selling in the very same community as the consumer.
Consumers know this, and it’s why they often turn to Google to find those products and services. Aren’t convinced? Consider the following stats regarding Google and local searches.
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Eight out of ten of those people searching are looking for local information such as the name of stores, the product they sell, their address, their business hours, and directions to that location. Between 30 to 50 percent of those searches lead to the customer arriving at a business that same day to learn more about their purchase; and 20 percent of those local searches lead to the consumer making a purchase at the same time. That’s fairly high, considering that only 5 to 7 percent of regular searches end with a purchase.
Considering that most small businesses rely on local traffic and nearby consumers, the importance of these facts cannot be ignored by many small businesses.
Read on to learn more about the many benefits a Google My Business listing could bring for your small business, how to do it, and some tips and tricks to ensure that once you have a Google My Business listing, it’s truly effective.
If the sheer volume of consumers using Google to find companies and products isn’t enough to convince you to use Google My Business, the number of other benefits the online directory can bring to local businesses just might. Check out the biggest benefits of using this online directory before signing up for it and getting your company listed.
It’s Free!
Marketing costs money. In fact, it’s one of the biggest expenses in running any business. So why would you not use something that’s completely free to use? Any profits that are gained from using Google My Business are just that - 100 percent profit - because it’s a free service. Even business owners that aren’t sure about the effectiveness of the online directory have nothing to lose just by trying it!
Your business will be easier for customers to find
Google My Business doesn’t just tell customers that your business is somewhere nearby. It gives them the exact location along with a map making it much easier for them to find you. And in order for any business to make a profit, customers need to find them first.
Better visibility in searches
If you’ve ever searched before on Google, particularly for a business or product, you’ve likely noticed that there are three options that appear below the paid ads and above the organic (non-paid) search results. These are business listings and Google generates them for users by using information in Google My Business. By having a listing that is complete and optimized, business owners can get their businesses listed in these first three spaces, which will give them more exposure within the search results. With one click, customers can find out more information about the business, or even call the business directly.
Put information at users’ fingertips
When customers do see a business listed within those first three listings, they’ll see more than just the name of a business. Customers will be able to see a business’ hours of operation, get directions, see photos of the business, get a description of the business, and call the business all with just one click or touch of their screen. With more information at the consumer’s fingertips, they can make an informed decision - and purchase - faster and easier.
Interact with customers
There’s a reason blog posts, Twitter accounts, and Facebook pages are becoming increasingly popular among business owners. They all provide an easy way for business owners to connect with their customers instantly. Customers can tweet business owners about a problem they’re having, or leave a quick review on their Facebook page and the business owner can answer them instantly. This interaction is of huge importance because by knowing what consumers want, business owners can give it to them more easily. Now, this can all be done on Google My Business as well, giving you one more way to reach out to your customers, and one more way they can reach out to you.
Get customer insights
Google My Business does more than just tell your customers about your business - it also tells you about your customers through the Insights tab. Under this tab you can learn a lot of information about your customers. That information includes visibility, engagement, and audience. The visibility section will tell you how many views your profile has received, and how many views posts and photos within Google My Business are getting.
The engagement section will let you know at a glance how customers are interacting with your posts, and how many clicks, shares, and comments they’re getting. Both the visibility and engagement sections can include stats for the past 7, 30, or 90 days. They can both also be shown in chart form, giving you all the information at a glance.
The audience section will show you the breakdown of who’s following you, showing the ages, genders, and countries of people that follow you. A quick glance at this can show you exactly who your target audience is.
While the Insights tab will give you a lot of information about your posts and your audience, the Google analytic tool in Google My Business will give you even more. While Insights is good, Google Analytics will give you even more in-depth information and break it down for you even more so, letting you really fine tune your posts and content to the audiences that are following you.
Get and respond to reviews
Consumers today love online reviews. In fact, 74 percent of people say that a positive review increases their trust in a local business. And 56 percent of consumers say that they first go to the search engines to find reviews about a business. 90 percent of people state that online reviews greatly affect their buying decisions and 70 percent of consumers will leave a review for a business; all the business owner has to do is ask!
All of this is important because Google My Business allows customers to leave a review for a business and, when customers search for a business, they’ll see those reviews potentially seconds within entering their search query. The more positive reviews a business has, the more trustworthy the business will seem to other customers.
The dashboard within Google My Business will also allow you to monitor and respond to reviews, and responding to reviews is very important. It lets customers know that you truly care about your customers and that you’ll take the necessary time for them. When responding to positive reviews, thank customers for taking the time out to review your business. And when there are negative reviews (which you won’t be able to stop), respond by telling your customers what you plan to do to address their concerns.
Control everything from the same place
As a business owner, you don’t have the time to be going from place to place checking analytics and stats. And luckily, Google My Business eliminates the need for you to do that. Google My Business will tie in with Google AdWords, Insights, Google+, Maps, and Search, so you can customize and optimize everything you do online through Google all in the same place!
How to Create a Listing on Google My Business
After you know the benefits of listing your business on Google My Business, you probably want to get your listing as quickly as possible. So how do you do it?
First, make sure your business is eligible for a listing. Currently Google allows three different types of businesses to create a listing: a storefront such as a restaurant or retail space; a service business such as a plumber or pizza delivery; and a brand such as a sports team or product. Currently online businesses cannot create a Google My Business listing.
Once you know your business is eligible for a listing, the first thing to do is create a Google account. Google accounts are free and will give you one space to control and use everything Google-related including Gmail, YouTube, Google Play, AdWords, and more. You can create a Google account here: https://accounts.google.com/SignUp?hl=en. Of course, if you already have a Google account, you can start just by signing into it.
Then head over to the Google My Business Listing Page here: https://www.google.com/business/ and click on the ‘Start Now’ button. There will be a few steps to follow and quite a bit of information to fill out about your business.
You’ll first need to verify that you don’t already have a listing, or claim a listing that’s already there. Even if you haven’t added your business, Google may have created a listing pulling information from around the Web. When this is the case, just claim the listing and start adding information. The information you’ll need is:
· Business name
· Country/Region
· Full address
· City
· State
· Business phone number
· Business category
· Service areas
· Additional information such as hours of operation, payment options, photos, videos
After filling in all the information about your business, Google will then want to verify your business. This is so that Google can ensure that all listings within Google My Business are real, legitimate businesses, which will help them serve users searching for those businesses better.
Verification can be done through a few different methods. The easiest is usually Google sending a postcard to the business. This verifies that the business actually is at the address provided. The postcard Google sends will have a PIN on it that you can then enter into your Google My Business listing which will verify it and allow you to start promoting it. In some cases, verification can also be done over the phone or via a text message.
Let's Talk Branding Strategy for Your Online Business
Branding is important for every business, but it's essential for online business owners to understand what is involved in branding and the ways in which they can do it so that it is effective. If you want to brand your online business so that you create brand advocacy as well as recognition, you'll want to follow these steps.
> Step #1: Know Your Audience - This is going to be something you hear often because it's imperative. You cannot even create a product or recommend a product if you don't know who your audience is, what their problems are, how you specifically can help them, and why. Plus, you need to know what their values are and how they prefer to communicate.
> Step #2: Create an Ideal Client / Customer Avatar - This is going to be one page that shows who you are creating content for, who you are creating and finding products for, and give you a face and a name to think of during all your brainstorming. What age are they, what do they do for a living, what are their problems, where do they get their information, and so forth.
> Step #3: Develop a Brand Mission Statement - Some people call this a value statement but essentially, it's just a couple sentences that describe what you do, who you do it for, why you do it, and how you do it. Using this as your guide to what you promote or get involved with will be invaluable.
> Step #4: Create a Brand Persona - Like your ideal customer, your brand should also have a persona that lets you know who that brand is, what it looks like, how it dresses (design), and even how it talks - including the tone and what the voice of the brand is like.
> Step #5: Know Your Products - Whether you create your own products, recommend other people's products, or you have a service, it doesn't matter as much as your knowledge about the products and how they solve the problems of the ideal customer.
> Step #6: Study Color Theory - This might seem that it goes a step too far, but if you're going to take branding seriously, it's important to know the science behind color and how it affects the user. You don't have to write a dissertation on color theory but teach yourself enough that you don't choose colors based only on what you like or think, such as "pink" for girls and "blue" for boys. Let the data tell you what your audience wants.
> Step #7: Create a Brand Template - This is going to be what you look at before you write any content, ask anyone else to write your content, or when you create visuals or graphics and more. For example, it will include the fonts, colors, your mission, and even the tone of voice your brand persona uses when it talks.
> Step #8: Implement Your Strategy - Publish your website, content, and information throughout the internet. Promote your website, your content, your information, and more via social media and paid ads. Agree to interviews on podcasts, YouTube videos, and Facebook Live events. When you do, always keep your branding intact. It should be in your signatures, on your social media platforms, on your website, in your content, and of course apparent in your products, too.
When you use research, and the information gathered during your investigation to create a professional logo, a marketable tag line, and other marketing materials (like content) that all work together to help your business become known for what you want it to be known for, you'll be a lot more consistent than if you try to do it all without a plan or research. Because ultimately, branding is about knowing your audience, knowing your business, and then being consistent about getting the information out to your ideal audience.
Putting It All Together And Formulating A Solid SEO Strategy For Your Site And Your Business
In previous blog posts I’ve shared quite a bit of information with you about coming up with a solid SEO strategy that can boost your rankings and the traffic Google and the other search engines send your way. By the way, I haven’t spelled this out yet, but Google is what you want to focus on. It is your best shot at traffic and if you optimize well for Google it will work well for the rest of them too.
Start By Setting A Goal
The first step of any good strategy is to set a goal of what you want to accomplish. Without a goal, you won’t know if you’re succeeding. You also can’t gauge what it will take to reach your goal. Decide how much search engine traffic you want from your content by the end of the month or the quarter. Then get to work. Start by taking a guess at how much you need to publish to reach that goal.
Determine Your Topics And Your Publishing Schedule
Next, it’s time to make a list of topics that you want to write or record about and come up with a publishing schedule. This doesn’t have to be set in stone, but you’re much more likely to get it down if it’s on the calendar. Commit and do your best to stick to it. Then it’s time to start writing.
Find Your Keywords
Do your research and find the keyword that you think will give you good results. There’s no way to know for sure if they will work for you until you try. The good news is that you can tweak and change, or simply create more content based on other keywords. Remember, you want to rank for keywords that indicate that people are looking for what you have to offer.
Publish And Monitor Rankings
Publish as you go along and keep an eye on rankings and traffic. Make a spreadsheet of your keywords and look at the rankings - using an incognito web browser - once a week or so. Install Google Analytics and keep an eye on the traffic you have coming in through search.
Work On Social Signals And Incoming Links
Each time you publish a new piece of content, spend some time to share it on social media. Get the ball rolling and share it around. If you have an email list, email them about it on a weekly basis. The more your content is seen, the higher the chances someone will naturally link to it.
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Rinse And Repeat
Keep writing and recording. Keep publishing. And keep sharing both old and new content on social media. You’re in this for the long haul.
Track, Test, And Adjust As Needed
Last but not least, take some time to stop every once in a while and examine your data. Is your SEO strategy working? Is it working as well as you’d like? If not, what could you try to do differently.
Maybe it’s publishing less frequently, but writing longer blog posts instead. Maybe it’s using more social media friendly images. Or less. Maybe it’s taking the time to create five new pinnable images each week. Keep learning about SEO and tweak your strategy as you learn and try more techniques.
As a woman ages, the requirements of her body change and no longer can health be taken for granted if you wish to enjoy many more years of life, but rather considerations need to be made that support your well-being.
When do most of these changes occur? Starting during menopause. Not sure what you should be changing with regards to your diet? Then you’ve come to the right place, as your plate will be filled with yummy knowledge by the time you’re through!
Dairy
We hope that you’re not lactose intolerant, because staring at the time of menopause, your requirement for calcium goes up significantly. Why? It’s because of the loss of the protective effect that estrogen has on bones that prevents reabsorption of calcium into the blood, ensuring structural components are kept strong.
Be sure to get at least a glass of milk daily, along with supporting supplements, as your requirement around this time will stand at 1000-1200mg/daily. A glass of milk only offers about 125mg calcium, leaving much of the need unmet.
Soy Is Your Friend
Classically, soybean and soya products have been very friendly to women, but are not a man’s best option. This is all because of the presence of phytoestrogens, plant based sterols which mimic the effect of estrogen in the human body, effectively acting in a manner similar to the body’s natural hormone.
This is extremely important during menopause, as every little bit of extra estrogen can help alleviate the torture of hot flashes and mood swings caused by the sudden drop of the woman’s natural hormone.
Hydrate
You’ve been hearing it from the time you learned to read, and it will likely continue to be heard for centuries to come. There is no understating the importance water plays in the human body, since it can keep cells turbid and healthy, as opposed to flaccid and deformed.
Estrogen reduction will also accelerate skin aging and sagging, which water can mildly counter by keeping cells hydrated and resistant to premature aging from the sun and drying out. Apart from that, water will keep those kidneys running at top efficiency.
More Fiber
Fiber has numerous functions, but of particular interest in the post-menopausal woman is its ability to bind and remove bile acids from circulation.
In order for more bile acids to be produced, the body dips into its cholesterol stores, effectively reducing blood cholesterol values. This works out as a great way of keeping the heart healthy, and your bowel motility regular!
Slow Digesting Carbs
Replacing simple carbs with slow digesting varieties such as oats can help you fight through days that seemingly don’t end. Slow digesting carbs deliver glucose slowly through the day and will not result in big spikes and crashes in energy, which is characteristic of simple sugars.
In addition, many grains are naturally rich and fortified with B vitamins, which promote metabolism and overall health.
Flaxseed
Though often overlooked in favor of fish oil, flax seed has a few tricks up its sleeves that fish oil just can’t match. Of primary interest is the presence of estrogen like compounds in flaxseeds, which help alleviate symptoms of hot flushes. They also have lots of fiber in addition to omega-3, making it a worthwhile addition.
Conclusion
Menopause should not be a time that involves just suffering and discomfort. Instead, it can be a time of great learning, by adapting to a new chapter of your life. Menopause does not have you beat, now go eat!
