Mass Gaining Kickstart Muscle And Strength

There are two main types of people that do strength training exercises: those who want to bulk up and get massive muscles, and those who want to cut fat and look thinner with lean muscles. As different as these two goals are, the exercises needed to reach them are actually the same. However, your approach is significantly different.

Before you really get started with muscle building, you need to recognize which of these two groups you’re in. Are you building muscle because you want to look like Arnold Schwarzenegger or because you’re going for more of a runner’s lean build?

How you prepare your muscles for your main workout will determine if they bulk up or stay lean. For building up impressive muscle mass ,you will need a Kickstart …

 Try here for Muscle and Strength ..
Your main guide to Mass Gaining Kickstart .. where this ebook will help you to formulate and understand from the basics of Muscle Gain , 

the importance of this fantastic compilation guide that helps you to achieve optimal muscle gains ; creating your well-planned high-protein meal with the right supplements that provides the necessary nutrients to your body , complete workout routines and step-by-step techniques, and good vegan tips

If you want to build mass, then you need to focus on high-intensity workout routines which means lifting more weight with fewer repetitions. This will help you push your muscles to their limit so they bulk up quickly. How often you work out will also have an impact on what type of muscle you end up with. Those looking to build massive muscles should be getting this copy of the Mass Gaining Kickstart – Muscle and Strength

You are what you eat, and it’s no different in the muscle-building world. To really see an increase in muscle mass, you need to make sure you’re getting plenty of calories every day for the right choice and balance of food intake
How you prepare your muscles for your main workout will determine if they bulk up or stay lean. For building up impressive muscle mass ..remember Mass Gaining is not just a process, it pure determination with a positive Mindset

TikTok Marketing Profits : How To Leverage The TikTok Platforms For Profits

TikTok Marketing Profits

The TikTok social media platform has seen explosive growth over the last two years with now over 500 million users that are urging for fun and hungry for real exciting content and that in turn opens a massive opportunity for you to promote your business.

The trick to be effective with TikTok marketing you need to know how the platform works and how the users interact with each other.
TikTok appeals to a younger demographic and you really need to speak their language to be successful. It is essential that you realize that TikTok is all about fun and entertainment. There are a ton of mini music videos that do well as well as humorous videos too.

There is no place on TikTok for pushy sales messages. In the United States the majority of users are between 16 and 24 years old and they are not interested in sales pitches. You have to be creative in the way that you connect with TikTok users. 

Here’s where my TikTok Marketing Profits will guide readers with a better understanding towards this high growth rate social media platforms
-You will learn how to use the TikTok platform to market your business successfully.

-You will learn that a number of businesses and organizations have already leveraged the TikTok platform to get the word out.
-You will be able to engage with your audience on TikTok.
-You will learn how to create viral videos and grow your TikTok account.
-You will know how the platform works and how the users interact with each other.
Here’s Just A Quick Preview Of What You’ll Discover Inside...
•What Is TikTok And Why Should You Care?
•Getting Started With TikTok
•Creating Content For TikTok
•TikTok Hashtags
•Marketing Strategies for TikTok
•TikTok Ads
•TikTok Use Cases To Inspire You
•TikTok Analytics
•TikTok Best Practices
Plus, a whole lot more...
This is the easiest way to actually profit from TikTok!
-You want to learn how to use the TikTok platform to market your business successfully.
-You want to learn how create creative videos that get the users involved in their brand in a fun way.
-You want to know how the platform works and how the users interact with each other.
-You want to generate more engagement to your audience on TikTok.
-You want to create successful marketing campaigns.

Learn to Unlearn and Relearn for the New Economy

Money Never Enough: Learn to Unlearn and Relearn for the New Economy

" The illiterate of the future are not those who can’t read or write but those who cannot learn, unlearn, and relearn."- quote by Alvin Toffler What clearly he meant is that we need to learn and unlearn as we continue to stay updated with what that works and those that no longer works Much has changed since the baby boomers days ,including the path of staying ahead in today's digital age.

To succeed from now , one must learn to accept the constant change to adaptation – continually unlearning old ‘rules’ and relearning new ones. That requires continually questioning assumptions about how things has changed , non-valid old paradigms, and ‘relearning’ what is now relevant to pursue in acquiring your wealth. This book is filled with excellent ideas and concepts of daily struggle to understand money science.

There is a lot here in this book that can help an individual move toward financial freedom through understanding money and the mindset required to become wealthy, of which means you need to know what it is that separates the wealthy from the Not-so wealthy. What you need to know and identify with is what principles and what behaviour the rich have , and that you need to relearn .

Some of which , You have not taken action to Unlearn yet ,to stay Current and Get Ahead " Happiness that Money brings cannot last " , With Money ,People cannot necessarily materialize everything , However without money many things cannot be done .

Accumulation of wealth with the pleasure to have comfort , luxuries , reputable status , financial influence, freedom and popularity are what money usually can help to achieve , its provides a centralized role in our lives , at a general necessity stage level as it helps to clothe and feed us ,to put a nice accommodation for stay and pay the bills.

Money may not be everything, they may not even guarantee a happy life, but they are a pretty good basis to learn how to build happiness on ... for now I highly recommend this book to anyone who'd like to ignore the fluff available on the Internet and take action now. Now that being said, this book assumes you know about the basics like Cash Flow, budgeting, etc. It doesn't talk about investment mediums like stock market, bond, etc. And the best part is that unlike many books, this book tells you not to lead a frugal life

The Elevator to Success is Out Of Order , You will have to use the Stairs Instead …. One Step at a Time

With Covid 19 pandemic , the World order has changed in almost every aspects .

“The Elevator to Success is Out Of Order , You will have to use the Stairs Instead …. One Step at a Time.

Think BiG Motivate Your Self To Win

Scarcity thinking is a limiting belief that there isn’t enough. Abundance thinking is a belief that there is always more than enough for everyone.

If you think small (scarcity thinking) understand that it’s not your fault. You’ve been taught since birth that there is not enough. There isn’t enough water, money, clean air, etc. But, the truth is, there is abundance in the world, so there is not just enough to go around, there is an overflow of enough to go around.

Thinking Small (Scarcity Mindset)

When you think small you believe that no matter how hard you work there will never be enough. Due to this idea of scarcity, you act like you’re in competition with the world for your every breath. You often tend to hoard things/money, don’t want to help others because they might take your ideas, and you often develop a chip on your shoulder about your competition. You may even be terrified of being replaced in all aspects of your life whether it’s work or your personal life.

A person with a scarcity mindset tends to unrealistically portray the role of either a bully or a victim causing a win-lose scenario. Win-win is not a concept they can reconcile.

As opposed to the first mode of living (scarcity mindset), the abundance mindset does exist. An abundance mindset is based on the conviction that there is more than enough for everyone. Thinking abundantly is not just about money, but it embraces the idea of life as a whole, where there are enough opportunities for all, and infinite sources of wealth and goodness.

With this mindset, there is everything to gain and nothing much to lose by giving money away and using it, simply because abundance will cause money to find its way back to you; what you lose, you can gain back and more. This mode of living relies greatly on faith and trust in the abundance of life.

A person with an abundance mindset gets to live a more satisfying and fulfilling life. They feel more secure, relaxed, and happy in the knowledge that there is simply more than enough. They approach life with more excitement amidst challenges and they employ the use of their power and confidence in their ability to attract abundance, creating more opportunities, as well as help and motivate others.

Given the two contrasting mindsets, are you more aware of where you stand?

If you want to build an abundance mindset, What are the effective ways to do just that.

Side Hustle Profits Mastery

 Discover new ways you could start a side hustle today, make extra money to cover the bills, and start living the life you’ve always wanted!

Millions of people every month search Google “how to make money online”.
All of these people are looking for extra ways they can make money online to supplement or even replace their income.

A lot of people maybe like yourself of stuck in a dead end job, stuck with a boss they hate, and barely make enough money at the month just to cover the bills.
Most people live paycheck to paycheck and don’t have any spare money to do the things they love in life.
What kind of life is to live to work? Shouldn’t it be work to live?
The TRUTH is there are hundreds of ways to make extra money online.
It’s just about finding what you can do.

All you need is an internet connection and a laptop and some commitment to change your life.

If this sounds like something you could do.

The SIDE HUSTLE MASTERY could be exactly what you NEED!

But how do you know which side hustle to start and which side hustle matches your skills?
It’s very tough in this day and age with the abundant information online, where you should start.
There is so much information and fluff on the internet how do you know you are choosing the right path to product results.
Working a full-time job, you don’t have the time to spend hours researching what to do, what will work, test out different methods.

Introducing Side Hustle Profits Mastery

Your Step By Step Blueprint On How To Exactly Make Extra Side Money With A Simple Side Hustle

-You will learn exactly how you can make extra money every single month by starting a hustle today!
-Discover exactly which side hustles actually work and make you money in your account
-How you can start all the side hustle inside without any upfront costs or expenses
-How you could get started this afternoon and make money within 24 hours!
-How you can finally start to make that extra bit of money which will let you breathe and be stress free again.
-Start having extra money every month to spend of the things you love, or even save it for a rainy day!

The Future Of Business Is Social

The Web Is Social

There are many different ways to drive traffic to your business online. The choices might be overwhelming – what should you do first? What should you focus most of your time and attention on?

There's no easy answer to that question because every niche and business is different, but it's a safe bet that social media should be a huge part of your overall strategy to generate traffic.

The web is social. Social media is where people learn the latest news, keep up with people, products, services, businesses, and more. It's generally expected these days that a business should be found on social media. It’s where customers are now trained to connect with businesses they care about.

That’s good news for you, too. Social media is a wonderful way for you to get to know your customers. You can use social media for niche research, to understand your audience more fully, to develop strategies that will be a hit with your audience, and to become known in your niche.

The more well known you become on social media, the easier it will be for you to generate traffic to your web properties. Your goal should be to become an authority to people in your niche. They should see your posts and tweets and activities on social media and know that you are someone to watch, as well as someone with a personality.

It's so important to be present and helpful on social media. That's the sort of thing that will help you get noticed. When you get noticed on social sites, you’ll get more followers. People will come to respect your opinion. They’ll naturally want to check out your website and your business—that’s the goal.

Who Are the Current Social Media Superstars?

Consider the people who are currently social media superstars in your niche. Where do they (and the audience) hang out?   They might be on Facebook or Twitter. 

How do they conduct themselves?

They probably spend a lot of their time interacting with members of that niche. They answer questions, retweet or share things of interest, hit on the latest news and changes within the niche, and more. They are seen as thought leaders. People flock to them because they’ve made themselves so magnetic.

Take notes on what these superstars are doing because that can give you some great clues as to what you should do on social media. They’re likely generating a lot of traffic, and success leaves clues.

Driving Traffic Using Facebook

There are three main areas to Facebook. You have your typical profile, where you typically “friend” family and friends. There are also Facebook pages and Facebook groups. We’ll focus on pages and groups.

You can create a Facebook page that will be of interest to the people in your audience. I don't mean just creating a page for your business – I mean creating a page that represents an interest of the niche overall. 

This should be something people will "like" because they actually do like it. Right now, they don’t know much, if anything, about your business (assuming you’re just getting started). What will capture their attention?

You can get ideas by looking at some of the most popular Facebook pages within your niche. Create a page people will really go for – something they’ll like even if they don't know who you are quite yet.

Once you start a Facebook page, you can comment as that page (generating interest from similar pages), run ads to that page, and otherwise interact to get more people to like your page. You can share helpful information, photos, helpful posts, and more. People will start to share your content, leading to more likes.

You can also join or start your own Facebook group. Facebook groups are a bit different in that they offer more of a community feel.

Do a search for existing groups in your niche. Get a feel for how these groups are run. Consider how they benefit their creator. How does the owner of the group use the group to drive traffic and represent himself or herself as an authority figure in the niche?

Once you understand how Facebook groups work, you can start your own. This group should be created with the intent of being helpful to people. In addition to being helpful to people, you can link to your web properties, squeeze pages, special offers, and more.

Driving Traffic with Twitter

Twitter is another very popular social site and it can be very useful to drive traffic, depending on the niche you’re in. To get a feel for this, take a look at what heavy twitter users in your niche are already doing.

Start to follow people in your niche – including those heavy hitters and those who are following those heavy hitters. Tweet and retweet interesting things. Make use of hashtags and popular keywords in your niche to generate more interest.

You can list your company's web address in your profile, tweet your squeeze pages, special offers, and more. Keep in mind that twitter moves much more quickly than most social media sites, so you’ll really need to study Twitter to maximize its effectiveness. 

If you get a lot of followers, and write tweets that are interesting and intriguing and generate clicks, you can drive some great traffic to your web properties.

Driving Traffic with Pinterest

Pinterest is an interesting social site because its focus is on sharing (or “pinning”) pictures of things. If you have more of a visually focused business (fashion, fitness, etc.), this is definitely a social media site you’ll want to pay attention to.

You can start to pin graphics and images from your blog or website. Repin things other people pin. Start to follow boards on Pinterest and do a good job of organizing your own boards so other people will follow them, click on your pins, and visit your links.

It can take some time to become familiar with Pinterest. Study those who are already effectively using this site and come up with your own strategy. 

As you pin images from your blog or website, they can be re-pinned by others, bringing you some great traffic. In some cases your pin might be re-pinned thousands of times. 

Make use of hashtags and keywords within your descriptions on Pinterest so those who use the search bar on Pinterest come across them.

Also, make sure you put easy-to-use buttons on your blog or website so people can pin your content themselves. The idea here is that you want others to pin things from your webpage organically and re-pin things you've already pinned, in the hopes that you'll gain a wider audience of people clicking through to your website.

Getting Traffic with LinkedIn

LinkedIn is fantastic for business-to-business social media especially. Your LinkedIn profile is where people can go to learn more about your company. If you're in the Internet marketing niche, offline marketing niche, or anything like that, this is definitely where you need to be.

LinkedIn is all about networking. You can get to know people in your niche, potential partners, and more.

LinkedIn allows you to link to your other social media accounts and interlinking is a good thing for traffic generation. 

There are also groups right on LinkedIn you can start or join. This is how you can become more well known, getting people interested in what you have to say so they’ll naturally want to visit your website and see what you have to offer.

Getting Traffic with Instagram

As with Pinterest, Instagram isn't for everyone. Instagram is a site where you can share images and graphics. It’s less flexible and quite different from Pinterest, though, other than the fact that both sites rely on images.

This is more of a site for those in visual fields, such as fashion. You'll gain Instagram followers by using hashtags, following others, and consistently sharing high-quality images that are attractive and interesting to your audience.

Be Where Your Audience Is

Now, you have a brief overview of what you can do to drive traffic using social media. The overall point is that you should be anywhere your audience hangs out online. Pay attention to what's popular – where are people hanging out?

Once you know the answer to that, you can develop a strategy you can follow through with every day to grow your presence on social media. As you develop a following on social media, you can then drive traffic to your web properties.

Remember to provide a lot of value. This isn’t about spamming your link all over social media. This is about helping people and developing real relationships so people will naturally want to check out what you have to offer.

Facebook For Business Owners : Awesome Facebook Advertising Tips & Marketing Tricks

 Using Facebook for Business Owners 

Using Facebook for Business

Facebook is the social media platform I’ve personally seen the most benefit from and it's the most popular. It's important to understand the different opportunities on Facebook when it comes to using it for business-- it's not just about your personal profile.

On Facebook, you're going to take advantage of creating pages, starting and joining groups, running paid Facebook ads, and more. Facebook allows you to be incredibly targeted when it comes to building your audience. You can grow your following fairly rapidly if you have the right strategies.

Many people check in to Facebook several times per day, every day. It's definitely a site to pay attention to if you want to funnel a lot of traffic to your own properties.

You always want to get yourself in front of people, and Facebook is where they are, well over a billion people.

Using Facebook to Get More Traffic

There are so many different strategies you can use to leverage traffic from Facebook. I'm going to briefly focus on each of the parts of Facebook you can use to funnel traffic to your own properties. You might want to focus on just one of these avenues first and then move on to others as you build your confidence with the platform.

First, know that Facebook is one of the most heavily trafficked websites in the world. It's become a way of life for many people. They wake up in the morning and check their Facebook newsfeed-- repeating the process several times per day. People in your niche are interacting with one another and other authority figures right now. You may as well step into that avalanche of traffic and direct more of it toward yourself.

Facebook for Business Owners 

Pages: You can get traffic by starting a Facebook page. Your page can be specifically about your brand or company. A really great strategy is to create a page about a topic that's really interesting and enticing or exciting for people in your niche. It's not brand-specific as far as the title, but it's going to attract "likes" from people who aren't already familiar with your brand and wouldn't like the page otherwise.

Groups: I love this strategy and have done well with it. People love to be part of a group. You can create a group that's related to a hot topic or need within your niche. People can freely join this group to share information, learn, interact with one another, and even get personal help from you. You won't directly advertise to your group much, but this will grow your authority and eventually give you direct access to hundreds or even thousands of highly targeted followers you can get into your funnel away from Facebook as well as on.

Facebook Messenger 

Profile: You won't do much, if any, advertising on your personal Facebook profile. In fact, you're not allowed to. But, you can still share information from your page, link to your blog, and so on. This is only important if you are "friends" on Facebook with people in your niche. Otherwise, don't include this as part of your strategy.

Ads: Facebook has a wonderful paid advertising system. It's even more targeted than Google Adwords. You can run ads to an extremely targeted and narrow group of people right on Facebook, giving you an incredible return on your investment.

 

Optimizing Your Facebook Posts

 

You can't just post without thinking on Facebook. You should have a strategy for what you're posting and when. People who tend to get frustrated with Facebook often have that experience because they haven't planned ahead. One of the best things you can do, in addition to planning your posts, is to optimize them.

You may or may not be aware that Facebook has an algorithm for what it shows. Just because someone "likes" your page doesn't mean it's going to show up in their newsfeed. It has a better chance if it's a really popular post or if they regularly like or comment on your material.

That’s why it can be really frustrating when you're first starting out. Luckily, there are things you can do to have a better chance of success with Facebook pages and your posts. For instance, when you post a photo, post the photo with a description (and link) in the status update. Don't do it the opposite way-- posting the link to pull in the photo. 

Your message will show up with the photo whenever it's shared if you do it the first way I described.

Encourage people to regularly contribute. Post about things they're passionate about so they'll pay more attention to your page. You want your page to be so interesting they don't want to miss a day of your posts. George Takei's Facebook page is an example of this. It's not really a marketing page, but some of the concepts hold true and he does market on that page now (for things like his Broadway show and even Amazon products). Entertain and delight your audience and they'll share and like your stuff and make you really popular.

Also, there are several pages where you can add a link to your website on Facebook. You can add it to the about page, milestones, descriptions, and more. It's shocking how many times I'll be interested in learning more about a page or a business but they haven't really provided any links or descriptions to help me learn more about them. Please optimize your profile and posts-- it can pay off for you big time and help you get more traffic.

Creative Facebook Strategies

There are many creative and unique ways you can use Facebook, in addition to the methods I've already described. You've no doubt seen the various popular Facebook games and apps. That can be one avenue to additional exposure and traffic, if that suits your business model. You don't have to rely on games alone-- there are certain ways you can design useful apps people will want to use-- and they'll give you their email address in the process.

You can use tools like Shortstack.com to create apps, run contests, and more to grow your reach on Facebook. You can run giveaways, collect email addresses, and really engage your audience in a cool way. Tabsite.com offers another way to run contests and sweepstakes. Yet another option is ActionSprout.com. Check out tools like these and others you find that will delight and engage your audience to help you build a great following, fast.

Your overall Facebook strategy should focus on getting people on your email list, of course. It's great to create pages, groups, apps, and things like that, but who knows where Facebook is going to be in 5 years or 10 years. If it keeps going like it is, it will continue to be huge. But even if it doesn't, you're going to win if you always have in mind that Facebook is a means to an end.

Brainstorm ways you can funnel traffic from Facebook to your very own email list. In fact, make this your mission whenever you use a tactic to get traffic. When you have an email list, you can drive traffic to your website and offers whenever you want to.

Paid Facebook Marketing

Facebook ads are phenomenal. I'd even go as far as to say that never before, not even with Google Adwords, has it been possible to target your advertising as well as you can with Facebook ads. Facebook also makes it easy to get started with paid ads, with little to no risk.

 

Before you play around with setting up a Facebook ad, it's helpful to figure out what you're going to advertise. I recommend you advertise your Facebook page. Get some good content (and ideally some likes) on your Facebook page before you move to this step. But really, you can use Facebook ads to give your new page a great boost that will attract organic likes and interactions that help you go far beyond what you paid for.

It's important to be really targeted with Facebook ads. You want to capture that traffic right away-- which is why you probably don't want to send them straight to your website. You want to give them something easy to do-- like liking your page. Then, you can interact with them, make them a fan of yours, and eventually get them to move on over to your email list and website.

Facebook makes the process really simple. Go ahead and check out the advertising section of Facebook now, and go through the motions as if you were going to set up a live ad. This is a case where you'll learn a lot by doing. Facebook allows you to target its users by things like age, gender, education, other pages liked, interests, and more. They even tell you how many users you're likely targeting once you set your parameters.

Then, you can set your bids and your maximum budget per day. It's hard to go wrong when you start off with a small budget and start to see those likes coming in. And, if your ad does well, you'll probably end up paying less per click than you bid. 

It is important to set up an attractive ad people will want to click on. Analyze the ads you see on your Facebook right now. Why do you think those ads are showing up for you? What kind of pictures are they using? Which ones are really interesting to you? Then, you can figure out what kind of picture and language you want to use for your ad.

Viral Facebook Marketing

 

We've talked about viral marketing already, but what does that mean specifically for Facebook? On Facebook, people love to share posts and photos that mean something to them. Sometimes, it's something mysterious or moving.

People will share things because:

·        It made them emotional

·        It taught them something new

·        They are really invested in that topic already 

·        They have friends who would be interested in it

·        It made them curious

·        Sometimes, all of the above!

Whenever you create a post, video, or image to share on Facebook, make sure you hit on at least one of the above points so you have a higher chance of getting your image shared.

It's worth nothing that posts and stories from sites like Buzzfeed, Viralnova, and Upworthy are really popular and get shared like crazy. Analyze why that is. Usually, they use some sort of clickbait to make it happen. What would make sense for your niche?

Your Plan for Dominating Facebook 

It's time to develop a plan that's going to help you dominate Facebook. When you put all the pieces together, Facebook will be a tool that will help you drive a ton of visitors to your website so you can build a list, become an authority, and make more sales.

If you've never marketed on Facebook before, now's the time to get started. It's really not that difficult and can even be fun. It's a good social media platform to get started with when it comes to driving traffic, because you'll likely get the best results from it.

Start out by paying attention to what others in your niche are doing. What do they share on Facebook? What do they name their pages and groups? How do they engage their followers? Success leaves clues.

Then, create your own Facebook group and page. Try your hand at paid Facebook ads. Do whatever you need to do to expand your reach on Facebook.

Note that it can take time to build a following here, but the results will pay off for you big time.

Speed things up by paying for exposure, by sharing content that has a good chance of going viral, and by really interacting and being present on your pages and groups. If you provide quality and an experience people can't get anywhere else, people are going to flock to you on Facebook.

Everything You Need to Know About Retargeting.

Retargeting has become a hot topic among not only marketers, but also local business owners. But while marketers and owners are talking about this trendy subject, they are often talking about different things. One may be talking about general display advertising, while others may be talking about advertising through a certain site, such as Google. Others may be talking about retargeting in general, which is the retargeting that this report will include.

So what is this retargeting? And how does it differ from all the other forms of retargeting or, as it’s also known, as remarketing? And is retargeting really just about buying ads and sending them into the cybersphere?

These are the burning marketing questions that this report will answer. By the end of it, you’ll know exactly what retargeting is, how to do it, and whether or not it is right for your business. Spoiler alert, unless you’re a brand new business that has had zero interaction with customers, it probably is.

You’ll also learn about the resources you need in order to do it, and so much more. So without further ado, let’s get right into everything you need to know about retargeting.

What is Retargeting?

Retargeting is simply using ads to target users that have already visited a website. This type of advertising is done with banner ads, display networks across the web, on social media sites, and any other form of online advertising your company is probably already using.

The idea of retargeting is to entice past customers to come back or to attract people who may have visited the site but left before making a purchase or taking the preferred action the business owner wants them to take. It’s a way to get customers back to the site, and into the business.

When using retargeting effectively, business owners aren’t just sending their message out to the masses and hoping something lands with a customer that’s likely to take action, the way a lot of online advertising works. Instead, it’s a way to really target your advertising to the audience you’re trying to reach. Using this type of advertising, you’re targeting anyone that has visited your website before.

This is how retargeting ads differ from display banner ads that are typically broadcast to a business’ entire target audience rather than just a small portion of it. With retargeting, you are only taking the portion that has been on the website or otherwise expressed interest and marketing to them and them alone.

But isn’t this really just the remarketing initiative that Google released some time ago?

No.

It’s true that Google did launch their own form of retargeting through Google AdWords. And while Google called this remarketing, it’s not. It’s retargeting using Google’s own term for it. So while remarketing is a form of retargeting, not all retargeting can be called remarketing.

So, now you know what it is. But why should you be using it for your business? Read on to find out.

Benefits of Using Retargeting Ads

So now that you know what it is, you may be asking yourself just why exactly you would go to the trouble. After all, you’re already spending advertising dollars on people that haven’t shown interest just yet. So why would you spend even more on those that already have?

Because there are so many benefits to retargeting ads! Just check them out.

Get more sales

This is perhaps the main reason why business owners would choose to try retargeting ads. Think about it. When you advertise to people that have not yet expressed interest, or maybe even know, about the company, you’re trying to generate more sales. So when you use retargeting ads to entice people that have already shown an interest in your company, not only are you trying to increase revenue, but the chances of increasing that revenue are even better. These are after all, customers that have already taken the time to visit your website, so they are even more likely to take the plunge and actually buy something.

Create more leads

All marketers, and most business owners, know what it’s like to cold call someone. It can feel hopeless and as though it’s not going to get the wanted results. But retargeting is different. Using retargeting ads isn’t cold-calling. It’s like calling someone that actually called you first. And when that happens, you’re much more likely to make the sale because they’re already interested in what you’ve got. That’s a great reason to start using retargeting ads!

Increase brand awareness

This benefit is one that’s often listed as a benefit of advertising, no matter what the form. But it’s even more true when talking about retargeting ads. Studies have shown that it takes seven impressions, or seven times a customer has heard about you or seen your name, before they convert into an actual customer. But retargeting ads can greatly cut that time down. With these ads, the odds are better that when a customer needs a product or service, they’ll think of you first. Not only have they already been to your site, but they’ve also seen an ad for your product or service after visiting. That increases brand awareness, and that means more profit for your business.

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Get insights

One of the lesser-known benefits of retargeting ads is that it allows you to understand where customers go after they leave your site. Getting the most hits from retargeting ads from Facebook ads? Your customers are likely going there after leaving your site. Capturing leads from retargeting ads on the Google network after they’ve left your site? That’s where your customers are. Retargeting lets you do this in a way that regular advertising just can’t.

Advertise affordably

Online advertising isn’t all that expensive. But you can make it even cheaper by using retargeting over other types of online marketing. When you broadcast an ad out there hoping that someone, anyone, is going to grab hold of it and listen to its message, you’re spending advertising dollars advertising to people that just aren’t going to listen to the message. But when you use retargeting ads, you have a much better chance that those dollars are going to be put to work for you because they’re targeting people that have already expressed an interest.

Stay on the Cusp of Online Marketing

Retargeting ads, like any other form of online advertising, is not something that’s going away any time soon. By getting on this somewhat new trend of retargeting ads, you’re showing your customers that not only do you care about them, but that you’re also someone who’s on the cusp of what’s happening with your customers. Where they are, how to appeal to them, and how to get them even more interested in your company, even if they have happened upon your site before and not taken action. This goes a long way in today’s digital world, and it’s something your customers are bound to notice.

Retargeting Methods

Reaping those benefits is all fine and well, but exactly how are you supposed to use retargeting ads? And make sure they’re only getting to people that have already visited your website? There are two ways to do it.

Pixel-Based Retargeting

The first, and most common method used when retargeting, is pixel-based retargeting. With this method, anytime a user visits the website, a tracking pixel will leave a cookie in the user’s browser. They will then leave that site and, as long as they use the same browser, can be followed onto Google or Facebook, where they can then see your ad. Only users that have had a cookie placed in their browser will see the ad, so you know you’re only targeting people that have already been to your site.

One of the most effective things about using pixel-based retargeting is that you can start advertising to someone as soon as they leave your site. Ever notice that if you’ve looked on Amazon at a particular product, the next time you’re on Facebook, you see an ad for the exact same product? You’ve been cookied, so that Amazon can continually remind you about that great product and perhaps even convince you to buy it.

List-Based Retargeting

With list-based retargeting, you don’t need to place a pixel code on your website or allow for cookies to be placed on anyone’s browser. It’s for this reason that many local business owners use list-based retargeting when they’re just getting started with this type of retargeting.

Using list-based retargeting is quite simple. A business owner simply has to just upload the email addresses of their current customers onto the retargeting platform they wish to use. The platform will then identify users with those matching email addresses and show them the ads that have been created for retargeting purposes.

While pixel-based retargeting has the advantage of targeting users as soon as they leave your site, the advantage of list-based retargeting is that you can know exactly who you’re targeting. With pixel-based retargeting, you’re really just serving ads to anyone that’s come onto your site. You don’t necessarily know who they are. They could even be a competitor just trying to get an edge by visiting your site. There’s no way to know. But with list-based retargeting, you might even recognize a regular customer through their email address, know what they’re looking for, and know how to best serve their needs.

But, there is a downside to list-based retargeting. The main one is that there’s no way to tell if the email addresses are going to match those you’re trying to retarget. It’s not uncommon for people to use different email addresses for their social media accounts than they may use when submitting a form on a website or providing a store with an email address.

Both methods of retargeting have their own purposes, advantages, and disadvantages. Because of this, it’s usually a good idea for local business owners to use both types. However, business owners that are just starting out using retargeting ads may wish to begin using the one they’re most familiar with and then move on to incorporating the other.